Carta, Inc.
The Team You'll Work With
You’ll be joining our Marketing team, reporting directly to the Chief Marketing Officer. The Carta marketing team plays a vital role in our growth across all products, audiences and sectors. As the pinnacle of our partner marketing ecosystem, our current Alliance partners provide seamless transition for our customers across their lifecycle (Morgan Stanley, NYSE, Odyssey Trust, Ramp, Sequoia) as well as unlock new value, transparency and efficiency (Ramp, Sequoia). About You
Excellent relationship management skills with partners and key stakeholders Maturity to manage high-stakes partner relationships and own alliances strategy internally and externally Understanding of the various functions of marketing, and can use influence in getting things done Proven track record of successful managing channel partners, ideally alliance partners Expertise in working adeptly across GTM functions in support of partner initiatives BA required; SaaS, fintech or financial services experience desirable 6+ years GTM or related experience; alliances, channel or partner marketing experience required At Carta, you’re not just an employee. You’re a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta’s Identity Traits. They work collaboratively and cross functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets.
The compensation package includes a market-competitive salary, equity for all full-time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: $161,500 - $190,000 in San Francisco, CA and New York, NY. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors. Disclosures: We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to security@carta.com. Responsibilities
GTM Relationship Strategy and Management: Collaborate with alliance partners and Carta GTM teams to jointly develop strategies for co-branding, co-marketing initiatives, and demand generation aligned to partnership goals. Cross-functional execution: Work with Marketing, Business Development, Sales, Customer Success and oCXO to ensure execution, measurement, and data-informed iteration of partnership efforts, including pipeline generation. Develop annual and quarterly comarketing plans with partners to create impactful activations and allocate resources. Manage constraints (budget, time, executive availability) and establish KPIs with partners to assess performance. Maintain professionalism and responsiveness in addressing partner requests. Marketing Communications and Enablement: Partner with sales, advisory, marketing and partner teams to meet enablement needs and develop collateral and digital content for enablement and social proof. Capture customer stories and in-progress deals to inform strategies for partners and internal teams. Collaborate with partner teams, web and performance marketing to optimize digital content and activate content via social channels. Align messaging with Product Marketing and Communications for product integrations and media efforts for alliances. Events and Field Marketing: Engage with alliance partners on mutual events and develop localized field strategies for key geographies; design activations with leaders from partners and Carta; leverage partner stakeholders for events and speaking opportunities. Coordinate with lifecycle marketing and events teams to drive prospect and customer participation. Account-Based Marketing: Develop and manage a target list of Alliance prospects with partner teams, create ABM workstreams, report on progress, and allocate co-marketing budgets as prioritized with partners.
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You’ll be joining our Marketing team, reporting directly to the Chief Marketing Officer. The Carta marketing team plays a vital role in our growth across all products, audiences and sectors. As the pinnacle of our partner marketing ecosystem, our current Alliance partners provide seamless transition for our customers across their lifecycle (Morgan Stanley, NYSE, Odyssey Trust, Ramp, Sequoia) as well as unlock new value, transparency and efficiency (Ramp, Sequoia). About You
Excellent relationship management skills with partners and key stakeholders Maturity to manage high-stakes partner relationships and own alliances strategy internally and externally Understanding of the various functions of marketing, and can use influence in getting things done Proven track record of successful managing channel partners, ideally alliance partners Expertise in working adeptly across GTM functions in support of partner initiatives BA required; SaaS, fintech or financial services experience desirable 6+ years GTM or related experience; alliances, channel or partner marketing experience required At Carta, you’re not just an employee. You’re a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta’s Identity Traits. They work collaboratively and cross functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets.
The compensation package includes a market-competitive salary, equity for all full-time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: $161,500 - $190,000 in San Francisco, CA and New York, NY. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors. Disclosures: We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to security@carta.com. Responsibilities
GTM Relationship Strategy and Management: Collaborate with alliance partners and Carta GTM teams to jointly develop strategies for co-branding, co-marketing initiatives, and demand generation aligned to partnership goals. Cross-functional execution: Work with Marketing, Business Development, Sales, Customer Success and oCXO to ensure execution, measurement, and data-informed iteration of partnership efforts, including pipeline generation. Develop annual and quarterly comarketing plans with partners to create impactful activations and allocate resources. Manage constraints (budget, time, executive availability) and establish KPIs with partners to assess performance. Maintain professionalism and responsiveness in addressing partner requests. Marketing Communications and Enablement: Partner with sales, advisory, marketing and partner teams to meet enablement needs and develop collateral and digital content for enablement and social proof. Capture customer stories and in-progress deals to inform strategies for partners and internal teams. Collaborate with partner teams, web and performance marketing to optimize digital content and activate content via social channels. Align messaging with Product Marketing and Communications for product integrations and media efforts for alliances. Events and Field Marketing: Engage with alliance partners on mutual events and develop localized field strategies for key geographies; design activations with leaders from partners and Carta; leverage partner stakeholders for events and speaking opportunities. Coordinate with lifecycle marketing and events teams to drive prospect and customer participation. Account-Based Marketing: Develop and manage a target list of Alliance prospects with partner teams, create ABM workstreams, report on progress, and allocate co-marketing budgets as prioritized with partners.
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