Ulta Beauty
Director Integrated Marketing - Brand Equity
Ulta Beauty, Bolingbrook, Illinois, United States, 60440
Director Integrated Marketing - Brand Equity
Join to apply for the Director Integrated Marketing - Brand Equity role at Ulta Beauty Overview
Use your passion, experience & talents to be part of something BEAUTIFUL! In this role, you will be a key marketing leader reimagining and shaping marketing that builds equity of the Ulta Beauty brand. The Director, Integrated Marketing reports to the VP, Integrated Marketing & Insights and is responsible for designing and activating integrated marketing strategies to build brand preference and deliver business growth across campaigns and initiatives supporting brand equity, major seasonal events, cultural moments and partnerships. This individual must be a strong brand marketer and storyteller with experience leading digital-first integrated campaigns that increase brand love and drive direct consumer response in a fast-paced, high-growth environment. This leader is a marketer who loves both the art and science and understands how to inspire and develop impactful creative work. The Director has an inclusive and collaborative leadership style with an entrepreneurial mindset and is excited to discover new ways to help beauty enthusiasts find, embrace and experience joy. Core job responsibilities
Lead annual marketing planning and execution across high priority business initiatives with cross-functional teams to ensure flawless activation, including strategies, tactics, budgeting, and measurement. Drive decisions on how the brand is positioned in the hearts and minds of our guests across marketing touchpoints to accelerate growth. Lead development of insight-driven creative with both internal creative team and external agency partners. Establish and maintain productive relationships with key cross-functional partners to facilitate alignment on marketing strategies and plans. Keep a pulse on beauty trends, culture, new advertising strategies, and competitive activity to spark innovation in marketing efforts. Create measurement framework and monitor KPIs to evaluate effectiveness of marketing initiatives for continuous optimization and to inform future marketing strategies. Develop monthly business reports and marketing presentations for management and stakeholders. Manage all aspects of agency and strategic partner relationships to bring projects to life and drive business results. Lead, inspire and develop direct reports to foster a culture of growth. Qualifications
Bachelor’s degree in business, marketing, or related fields; an MBA or MA is preferred. 10+ years of experience in ascending marketing leadership roles in beauty or consumer products with a deep passion for the beauty industry. 3+ years of experience in global marketing, with a focus on adapting brand strategies for diverse international markets and driving locally relevant execution. Demonstrated success leading 360 integrated campaigns across the consumer marketing funnel and delivering business impact; significant experience in digital channels. Proven experience inspiring creativity and fresh ideas that effectively drove measurable results. Strong strategic thinking with ability to translate data/insights into marketing strategies; highly organized and action-oriented. Collaborative cross-functional leadership with influence to gain buy-in from stakeholders. Exceptional written and verbal communication skills; ability to develop compelling presentation decks. Strong talent management skills with a people-first leadership orientation. Self-motivated with ability to manage through ambiguity and move planning forward with speed. Compensation and Benefits
The pay range for this position is $143,000.00 - $203,000.00 per year, with eligibility for additional compensation pursuant to the company’s bonus plan. Exact pay will be based on factors including education, qualifications, certifications, experience, level, location, and business needs. Full-time positions are eligible for paid time off and comprehensive benefits; part-time positions are eligible for select benefits. For more information about benefits, visit the company Benefits and Career Development page. About Ulta Beauty
Ulta Beauty (NASDAQ: ULTA) is the largest North American beauty retailer. We offer over 25,000 products from approximately 500 beauty brands across all categories and price points, including Ulta Beauty’s own private label. We also operate full-service salons in many stores. EEO Statement
We will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with applicable laws and ordinances.
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Join to apply for the Director Integrated Marketing - Brand Equity role at Ulta Beauty Overview
Use your passion, experience & talents to be part of something BEAUTIFUL! In this role, you will be a key marketing leader reimagining and shaping marketing that builds equity of the Ulta Beauty brand. The Director, Integrated Marketing reports to the VP, Integrated Marketing & Insights and is responsible for designing and activating integrated marketing strategies to build brand preference and deliver business growth across campaigns and initiatives supporting brand equity, major seasonal events, cultural moments and partnerships. This individual must be a strong brand marketer and storyteller with experience leading digital-first integrated campaigns that increase brand love and drive direct consumer response in a fast-paced, high-growth environment. This leader is a marketer who loves both the art and science and understands how to inspire and develop impactful creative work. The Director has an inclusive and collaborative leadership style with an entrepreneurial mindset and is excited to discover new ways to help beauty enthusiasts find, embrace and experience joy. Core job responsibilities
Lead annual marketing planning and execution across high priority business initiatives with cross-functional teams to ensure flawless activation, including strategies, tactics, budgeting, and measurement. Drive decisions on how the brand is positioned in the hearts and minds of our guests across marketing touchpoints to accelerate growth. Lead development of insight-driven creative with both internal creative team and external agency partners. Establish and maintain productive relationships with key cross-functional partners to facilitate alignment on marketing strategies and plans. Keep a pulse on beauty trends, culture, new advertising strategies, and competitive activity to spark innovation in marketing efforts. Create measurement framework and monitor KPIs to evaluate effectiveness of marketing initiatives for continuous optimization and to inform future marketing strategies. Develop monthly business reports and marketing presentations for management and stakeholders. Manage all aspects of agency and strategic partner relationships to bring projects to life and drive business results. Lead, inspire and develop direct reports to foster a culture of growth. Qualifications
Bachelor’s degree in business, marketing, or related fields; an MBA or MA is preferred. 10+ years of experience in ascending marketing leadership roles in beauty or consumer products with a deep passion for the beauty industry. 3+ years of experience in global marketing, with a focus on adapting brand strategies for diverse international markets and driving locally relevant execution. Demonstrated success leading 360 integrated campaigns across the consumer marketing funnel and delivering business impact; significant experience in digital channels. Proven experience inspiring creativity and fresh ideas that effectively drove measurable results. Strong strategic thinking with ability to translate data/insights into marketing strategies; highly organized and action-oriented. Collaborative cross-functional leadership with influence to gain buy-in from stakeholders. Exceptional written and verbal communication skills; ability to develop compelling presentation decks. Strong talent management skills with a people-first leadership orientation. Self-motivated with ability to manage through ambiguity and move planning forward with speed. Compensation and Benefits
The pay range for this position is $143,000.00 - $203,000.00 per year, with eligibility for additional compensation pursuant to the company’s bonus plan. Exact pay will be based on factors including education, qualifications, certifications, experience, level, location, and business needs. Full-time positions are eligible for paid time off and comprehensive benefits; part-time positions are eligible for select benefits. For more information about benefits, visit the company Benefits and Career Development page. About Ulta Beauty
Ulta Beauty (NASDAQ: ULTA) is the largest North American beauty retailer. We offer over 25,000 products from approximately 500 beauty brands across all categories and price points, including Ulta Beauty’s own private label. We also operate full-service salons in many stores. EEO Statement
We will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with applicable laws and ordinances.
#J-18808-Ljbffr