Ulta Beauty
Director Integrated Marketing - Brand Equity & Campaigns
Ulta Beauty, Bolingbrook, Illinois, United States, 60440
Overview
Experience the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our Marketing team is applying the latest technologies to personalize the buying experience for beauty enthusiasts—building love and loyalty, one communication, one experience, one brilliant idea at a time. We blend strategy and creativity with tactics and analytics to make Ulta Beauty a brand guests will advocate for. The Director, Integrated Marketing reports to the VP, Integrated Marketing & Insights and is responsible for designing and activating integrated marketing strategies to build brand preference and deliver business growth across campaigns and initiatives supporting brand equity, major seasonal events, cultural moments and partnerships. This role requires a strong brand marketer and storyteller with experience leading digital-first integrated campaigns that increase brand love and drive direct consumer response in a fast-paced, high-growth environment. The Director should be a marketer who loves both the art and science, with an inclusive, collaborative leadership style and an entrepreneurial mindset. Use your passion, experience and talents to be part of something BEAUTIFUL. In this role, you will be a key marketing leader reimagining and shaping marketing that builds equity of the Ulta Beauty brand. Core Job Responsibilities
Lead annual marketing planning and execution across high-priority business initiatives with cross-functional teams to ensure flawless activation, including strategies, tactics, budgeting, and measurement. Drive decisions on how the brand is positioned across marketing touchpoints to accelerate growth. Lead development of insight-driven creative with both internal creative teams and external agency partners. Establish and maintain productive relationships with key cross-functional partners to facilitate alignment on marketing strategies and plans. Keep a pulse on beauty trends, culture, new advertising strategies, and competitive activity to spark innovation in marketing efforts. Create measurement framework and monitor KPIs to evaluate effectiveness of marketing initiatives for continuous optimization and to inform future strategies. Develop monthly business reports and marketing presentations for management and stakeholders. Manage all aspects of agency and strategic partner relationships to bring projects to life and drive business results. Lead, inspire and develop direct reports to foster a culture of growth. Qualifications
Bachelor’s degree in business, marketing, or related fields; MBA or MA preferred. 10+ years of experience in ascending marketing leadership roles in beauty or consumer products. 3+ years of experience in global marketing, adapting brand strategies for diverse international markets. Demonstrated success leading 360 integrated campaigns across the consumer marketing funnel with digital-channel focus. Proven ability to inspire creativity and drive measurable results. Strong strategic thinker with the ability to translate data and insights into marketing strategies, and a highly organized, action-oriented mindset. Experience collaborating with cross-functional teams, leading through influence to gain buy-in from stakeholders. Exceptional written and verbal communication skills; ability to develop compelling presentation decks. Strong talent management skills with a people-first leadership orientation. Self-motivated and comfortable managing through ambiguity to move planning forward quickly. Excellent project and budget management skills with the ability to manage multiple initiatives. Ability to work in a fast-paced, collaborative environment with strong prioritization and attention to detail. Experience managing agency partners to bring projects to life. About Ulta Beauty
Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skincare, hair care, and salon services. We offer more than 25,000 products from approximately 500 brands across all categories and price points, including Ulta Beauty’s private label. We also operate full-service salons in many stores. We will consider all qualified applicants, including those with arrest records or other criminal histories, in a manner consistent with applicable laws and fair-chance ordinances where applicable.
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Experience the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our Marketing team is applying the latest technologies to personalize the buying experience for beauty enthusiasts—building love and loyalty, one communication, one experience, one brilliant idea at a time. We blend strategy and creativity with tactics and analytics to make Ulta Beauty a brand guests will advocate for. The Director, Integrated Marketing reports to the VP, Integrated Marketing & Insights and is responsible for designing and activating integrated marketing strategies to build brand preference and deliver business growth across campaigns and initiatives supporting brand equity, major seasonal events, cultural moments and partnerships. This role requires a strong brand marketer and storyteller with experience leading digital-first integrated campaigns that increase brand love and drive direct consumer response in a fast-paced, high-growth environment. The Director should be a marketer who loves both the art and science, with an inclusive, collaborative leadership style and an entrepreneurial mindset. Use your passion, experience and talents to be part of something BEAUTIFUL. In this role, you will be a key marketing leader reimagining and shaping marketing that builds equity of the Ulta Beauty brand. Core Job Responsibilities
Lead annual marketing planning and execution across high-priority business initiatives with cross-functional teams to ensure flawless activation, including strategies, tactics, budgeting, and measurement. Drive decisions on how the brand is positioned across marketing touchpoints to accelerate growth. Lead development of insight-driven creative with both internal creative teams and external agency partners. Establish and maintain productive relationships with key cross-functional partners to facilitate alignment on marketing strategies and plans. Keep a pulse on beauty trends, culture, new advertising strategies, and competitive activity to spark innovation in marketing efforts. Create measurement framework and monitor KPIs to evaluate effectiveness of marketing initiatives for continuous optimization and to inform future strategies. Develop monthly business reports and marketing presentations for management and stakeholders. Manage all aspects of agency and strategic partner relationships to bring projects to life and drive business results. Lead, inspire and develop direct reports to foster a culture of growth. Qualifications
Bachelor’s degree in business, marketing, or related fields; MBA or MA preferred. 10+ years of experience in ascending marketing leadership roles in beauty or consumer products. 3+ years of experience in global marketing, adapting brand strategies for diverse international markets. Demonstrated success leading 360 integrated campaigns across the consumer marketing funnel with digital-channel focus. Proven ability to inspire creativity and drive measurable results. Strong strategic thinker with the ability to translate data and insights into marketing strategies, and a highly organized, action-oriented mindset. Experience collaborating with cross-functional teams, leading through influence to gain buy-in from stakeholders. Exceptional written and verbal communication skills; ability to develop compelling presentation decks. Strong talent management skills with a people-first leadership orientation. Self-motivated and comfortable managing through ambiguity to move planning forward quickly. Excellent project and budget management skills with the ability to manage multiple initiatives. Ability to work in a fast-paced, collaborative environment with strong prioritization and attention to detail. Experience managing agency partners to bring projects to life. About Ulta Beauty
Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skincare, hair care, and salon services. We offer more than 25,000 products from approximately 500 brands across all categories and price points, including Ulta Beauty’s private label. We also operate full-service salons in many stores. We will consider all qualified applicants, including those with arrest records or other criminal histories, in a manner consistent with applicable laws and fair-chance ordinances where applicable.
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