Tatari
Overview
Tatari is on a mission to revolutionize TV advertising. We work with disruptor brands to grow their business using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience. Tatari is seeking a strategic and results-driven
Senior Manager of Customer Marketing
to build and scale our customer and lifecycle marketing function. This role will be responsible for driving pipeline acceleration, client expansion, retention, and loyalty through integrated campaigns, in close collaboration with Sales, Customer Success, and Product Marketing. This is a high-impact role focused on turning our client base into a long-term growth engine. You’ll join a fast-paced, high-performing marketing team that’s reshaping the TV advertising category—and you’ll play a key role in helping us convert interest into revenue, and revenue into retention. Responsibilities
Own the strategy and execution of full-funnel revenue marketing programs: onboarding, identifying opportunities for clients to scale, expansion, and retention campaigns Partner closely with Sales and Customer Success to identify and prioritize marketing programs that support account growth goals Develop lifecycle email programs that improve client engagement and product adoption Launch ABM-style campaigns for strategic accounts or cohorts Build and maintain performance dashboards that connect marketing activities to revenue outcomes (retention, expansion, LTV) Work cross-functionally with Content, Paid Media, and Product Marketing to align messaging and delivery Test and optimize campaign performance across email, in-product messaging, webinars, and events Manage marketing automation workflows and segmentation strategies Qualifications
5–7 years of B2B marketing experience, with a bonus if you have focused on lifecycle, customer, or revenue marketing Proven track record of designing and executing campaigns that drive retention and expansion Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo, Pardot) Analytical mindset with experience measuring campaign ROI and contribution to pipeline Exceptional cross-functional collaboration skills Experience working in SaaS, MarTech, or AdTech is a plus Bonus Points
Experience launching customer advocacy programs Familiarity with media buying or advertising platforms Strong writing skills and an eye for crafting compelling customer narratives Benefits
Total compensation - $140,000-$170,000/Annually Equity compensation Health insurance coverage for you and your dependents Unlimited PTO and sick days Snacks, drinks, and catered lunches at the office Team building events $1,000 annual continued education benefit $500 WFH reimbursement Monthly lifestyle spending reimbursements FSA and commuter benefits Monthly Company Wellness Day Off Hybrid RTO of 2 days per week. THIS IS AN IN-OFFICE POSITION At Tatari, we believe in cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Advertising Services
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Tatari is on a mission to revolutionize TV advertising. We work with disruptor brands to grow their business using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience. Tatari is seeking a strategic and results-driven
Senior Manager of Customer Marketing
to build and scale our customer and lifecycle marketing function. This role will be responsible for driving pipeline acceleration, client expansion, retention, and loyalty through integrated campaigns, in close collaboration with Sales, Customer Success, and Product Marketing. This is a high-impact role focused on turning our client base into a long-term growth engine. You’ll join a fast-paced, high-performing marketing team that’s reshaping the TV advertising category—and you’ll play a key role in helping us convert interest into revenue, and revenue into retention. Responsibilities
Own the strategy and execution of full-funnel revenue marketing programs: onboarding, identifying opportunities for clients to scale, expansion, and retention campaigns Partner closely with Sales and Customer Success to identify and prioritize marketing programs that support account growth goals Develop lifecycle email programs that improve client engagement and product adoption Launch ABM-style campaigns for strategic accounts or cohorts Build and maintain performance dashboards that connect marketing activities to revenue outcomes (retention, expansion, LTV) Work cross-functionally with Content, Paid Media, and Product Marketing to align messaging and delivery Test and optimize campaign performance across email, in-product messaging, webinars, and events Manage marketing automation workflows and segmentation strategies Qualifications
5–7 years of B2B marketing experience, with a bonus if you have focused on lifecycle, customer, or revenue marketing Proven track record of designing and executing campaigns that drive retention and expansion Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo, Pardot) Analytical mindset with experience measuring campaign ROI and contribution to pipeline Exceptional cross-functional collaboration skills Experience working in SaaS, MarTech, or AdTech is a plus Bonus Points
Experience launching customer advocacy programs Familiarity with media buying or advertising platforms Strong writing skills and an eye for crafting compelling customer narratives Benefits
Total compensation - $140,000-$170,000/Annually Equity compensation Health insurance coverage for you and your dependents Unlimited PTO and sick days Snacks, drinks, and catered lunches at the office Team building events $1,000 annual continued education benefit $500 WFH reimbursement Monthly lifestyle spending reimbursements FSA and commuter benefits Monthly Company Wellness Day Off Hybrid RTO of 2 days per week. THIS IS AN IN-OFFICE POSITION At Tatari, we believe in cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Advertising Services
#J-18808-Ljbffr