Critical Start
Overview
At Critical Start, we’re on a mission to make everyone a valued member of a winning team, united by an inspiring purpose: shaping the future of cybersecurity. Since 2012, we’ve safeguarded organizations from cyberattacks and earned recognition for our innovative contributions to the industry. We thrive in an agile, collaborative environment that fosters creativity and action. We pioneered the first MOBILESOC app for on-the-go threat detection and response, automated alert resolutions to maximize efficiency, and cut alert investigation time by 99.3%. Our three core principles are: Do what’s best for our customers; Do what’s best for our team members; Don’t do things that suck. We offer a culture of learning, innovation, and inclusivity, where every idea matters, and we value the impact our work has on customers and partners. What You Will Be Doing
Leadership & Strategy:
Define and execute integrated Field, Channel, and BDR strategies aligned with corporate objectives, go-to-market initiatives, and sales priorities. Lead and support a high-performing team of Field & Channel Marketers and BDRs, fostering accountability, innovation, and measurable results. Partner with sales and channel leadership to ensure cross-functional alignment on goals, pipeline metrics, and initiatives. BDR Team Management:
Guide and enable the BDR function in partnership with sales leadership, ensuring alignment on target accounts, outreach strategies, and follow-up practices. Build BDR cadences connected to campaigns, ABM plays, partner programs, and field events to maximize conversion of leads into qualified opportunities. Define and monitor KPIs for lead generation, conversion, and sales support. Provide coaching to enhance messaging, outreach effectiveness, and sales readiness. Channel & Partner Marketing:
Define and execute the global partner marketing strategy in alignment with company objectives and partner go-to-market motions. Co-develop partner marketing initiatives, MDF utilization strategies, and enablement programs with key channel partners. Drive co-branded campaigns, joint events, and integrated demand-generation programs across the partner ecosystem, ensuring measurable partner-sourced and partner-influenced pipeline. Build scalable partner marketing frameworks to strengthen engagement and support joint pipeline growth. Field Marketing Programs:
Lead execution of demand-generation activities, including regional events, partner summits, trade shows, roadshows, and executive roundtables. Apply ABM strategies and tailored content to maximize ROI in target accounts. Establish clear frameworks to measure campaign effectiveness, ROI, BDR contribution, and sales pipeline acceleration. Operations & Insights:
Manage Field & Channel Marketing budgets and investments with efficient allocation and measurable impact. Utilize Salesforce, Marketo, ABM tools, and reporting dashboards to generate actionable insights for leadership. Share performance metrics and market feedback with executive stakeholders to inform strategy and decision-making. What You Will Bring
Required Qualifications
10+ years of experience in B2B marketing, with at least 5 years leading Field and/or Channel teams. Proven ability to build, scale, and empower high-performing teams across field, channel, and BDR functions. Experience managing partner go-to-market programs (distribution, resellers, MSSPs). Expertise in ABM, integrated campaign planning, event strategy, and partner/channel marketing. Knowledge of ABM strategies and MarTech platforms such as Salesforce, Marketo, Terminus/6Sense, Outreach, or Salesloft. Strong collaboration with Sales, Channel, and Marketing leadership to achieve shared goals. Data-driven mindset with experience defining KPIs, optimizing pipeline contribution, and translating insights into strategy. Desired Qualifications
Experience managing BDR/SDR programs is a plus. Background in cybersecurity or B2B SaaS marketing strongly preferred. Event management expertise with measurable ROI. Familiarity with the cybersecurity landscape and partner ecosystem. What It’s Like Working Here
Imagine a dynamic, enjoyable, and rewarding work environment. We are professionals who take our work seriously but don’t take ourselves too seriously. We embrace a casual dress code, open offices, collaborative spaces, and wellness rooms. Our Plano, TX location features opportunities for friendly, healthy competition in an environment that supports growth. Compensation and Benefits
Competitive base salary with bonus potential 100% employee healthcare coverage and 50% coverage for dependents Unlimited PTO Paid parental and military leave Dental and Vision plans Life Insurance, Long-Term Disability, Short-Term Disability 401(k) with matching Employee Assistance Program Monthly wellness initiatives Application Deadline: October 15, 2025. For inquiries and to apply, visit our career site: https://www.criticalstart.com/careers/ Equal Opportunity
Critical Start welcomes people from all backgrounds and strictly prohibits discrimination or harassment based on race, color, religion, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. This policy covers all aspects of employment and the hiring process.
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At Critical Start, we’re on a mission to make everyone a valued member of a winning team, united by an inspiring purpose: shaping the future of cybersecurity. Since 2012, we’ve safeguarded organizations from cyberattacks and earned recognition for our innovative contributions to the industry. We thrive in an agile, collaborative environment that fosters creativity and action. We pioneered the first MOBILESOC app for on-the-go threat detection and response, automated alert resolutions to maximize efficiency, and cut alert investigation time by 99.3%. Our three core principles are: Do what’s best for our customers; Do what’s best for our team members; Don’t do things that suck. We offer a culture of learning, innovation, and inclusivity, where every idea matters, and we value the impact our work has on customers and partners. What You Will Be Doing
Leadership & Strategy:
Define and execute integrated Field, Channel, and BDR strategies aligned with corporate objectives, go-to-market initiatives, and sales priorities. Lead and support a high-performing team of Field & Channel Marketers and BDRs, fostering accountability, innovation, and measurable results. Partner with sales and channel leadership to ensure cross-functional alignment on goals, pipeline metrics, and initiatives. BDR Team Management:
Guide and enable the BDR function in partnership with sales leadership, ensuring alignment on target accounts, outreach strategies, and follow-up practices. Build BDR cadences connected to campaigns, ABM plays, partner programs, and field events to maximize conversion of leads into qualified opportunities. Define and monitor KPIs for lead generation, conversion, and sales support. Provide coaching to enhance messaging, outreach effectiveness, and sales readiness. Channel & Partner Marketing:
Define and execute the global partner marketing strategy in alignment with company objectives and partner go-to-market motions. Co-develop partner marketing initiatives, MDF utilization strategies, and enablement programs with key channel partners. Drive co-branded campaigns, joint events, and integrated demand-generation programs across the partner ecosystem, ensuring measurable partner-sourced and partner-influenced pipeline. Build scalable partner marketing frameworks to strengthen engagement and support joint pipeline growth. Field Marketing Programs:
Lead execution of demand-generation activities, including regional events, partner summits, trade shows, roadshows, and executive roundtables. Apply ABM strategies and tailored content to maximize ROI in target accounts. Establish clear frameworks to measure campaign effectiveness, ROI, BDR contribution, and sales pipeline acceleration. Operations & Insights:
Manage Field & Channel Marketing budgets and investments with efficient allocation and measurable impact. Utilize Salesforce, Marketo, ABM tools, and reporting dashboards to generate actionable insights for leadership. Share performance metrics and market feedback with executive stakeholders to inform strategy and decision-making. What You Will Bring
Required Qualifications
10+ years of experience in B2B marketing, with at least 5 years leading Field and/or Channel teams. Proven ability to build, scale, and empower high-performing teams across field, channel, and BDR functions. Experience managing partner go-to-market programs (distribution, resellers, MSSPs). Expertise in ABM, integrated campaign planning, event strategy, and partner/channel marketing. Knowledge of ABM strategies and MarTech platforms such as Salesforce, Marketo, Terminus/6Sense, Outreach, or Salesloft. Strong collaboration with Sales, Channel, and Marketing leadership to achieve shared goals. Data-driven mindset with experience defining KPIs, optimizing pipeline contribution, and translating insights into strategy. Desired Qualifications
Experience managing BDR/SDR programs is a plus. Background in cybersecurity or B2B SaaS marketing strongly preferred. Event management expertise with measurable ROI. Familiarity with the cybersecurity landscape and partner ecosystem. What It’s Like Working Here
Imagine a dynamic, enjoyable, and rewarding work environment. We are professionals who take our work seriously but don’t take ourselves too seriously. We embrace a casual dress code, open offices, collaborative spaces, and wellness rooms. Our Plano, TX location features opportunities for friendly, healthy competition in an environment that supports growth. Compensation and Benefits
Competitive base salary with bonus potential 100% employee healthcare coverage and 50% coverage for dependents Unlimited PTO Paid parental and military leave Dental and Vision plans Life Insurance, Long-Term Disability, Short-Term Disability 401(k) with matching Employee Assistance Program Monthly wellness initiatives Application Deadline: October 15, 2025. For inquiries and to apply, visit our career site: https://www.criticalstart.com/careers/ Equal Opportunity
Critical Start welcomes people from all backgrounds and strictly prohibits discrimination or harassment based on race, color, religion, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. This policy covers all aspects of employment and the hiring process.
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