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Overview
Join Cooper Tacia, a leader in commercial and industrial construction, as we expand our family of brands. We are looking for a
Performance Marketing Manager
who can own both
paid media strategy
and
organic search growth
for the companies under the Cooper umbrella brand: the general contracting company
Cooper Tacia , the
Cooper Foundation , and
Cooper Equipment , our new rental equipment company. This is a
hands-on role
where youll plan, execute, and optimize campaigns across Google, Meta, LinkedIn, and other digital channels, while also developing the keyword strategy and organic growth roadmap for all three websites. Youll be both strategist and operator, working closely with our design and content team to bring campaigns to life. Responsibilities
Paid Media Strategy & Execution : Own digital ad budgets across Google Ads, Meta (Facebook/Instagram), LinkedIn, and emerging channels. SEO & Keyword Growth : Lead keyword research, content planning, and reporting. Collaborate with our Web Developer for technical execution. Generative AI & AEO (Answer Engine Optimization) : Explore and apply strategies to increase visibility in generative AI platforms (ChatGPT, Perplexity, Gemini, etc.), staying ahead of how audiences discover content. Campaign Optimization : Manage funnels, A/B test creatives, refine targeting, and track performance KPIs (CAC, ROAS, CPL). Analytics & Reporting : Build dashboards to monitor paid + organic performance. Cross-Channel Integration : Align paid and organic efforts to maximize reach and conversion. Brand Support : Ensure paid and organic strategies align with each brand. Requirements
710 years experience in
performance/digital
marketing
(agency or in-house). Proven track record managing ad budgets. Strong grasp of
SEO strategy
(keyword research, content planning, link building). Bonus: Familiarity with
Answer Engine Optimization (AEO)
or strategies for improving content visibility in generative AI search engines (ChatGPT, Perplexity, Gemini, etc.) Proficiency in
Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, SEMrush/Ahrefs . Data-driven mindset with ability to own reporting and ROI measurement. Bonus: B2C campaign experience (rental, e-commerce, local search). Bonus: Experience with AI Employment Type
Full-time Benefits
401(k) 401(k) matching Company parties Competitive salary Free uniforms Health insurance Paid time off Vision insurance Compensation
Competitive salary:
$90,000 $100,000
depending on experience. 100% Employer Paid Health, Vision & Dental Insurance for employee. PTO/ Paid Holidays 401K W/ 3% Match Continued Education as needed Application Process
All interested individuals must submit a
resume ,
portfolio of work
and three
references . We are an equal opportunity and drug-free workplace. Pre-employment drug screening required. Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of responsibilities, duties and skills required. Personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
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Join Cooper Tacia, a leader in commercial and industrial construction, as we expand our family of brands. We are looking for a
Performance Marketing Manager
who can own both
paid media strategy
and
organic search growth
for the companies under the Cooper umbrella brand: the general contracting company
Cooper Tacia , the
Cooper Foundation , and
Cooper Equipment , our new rental equipment company. This is a
hands-on role
where youll plan, execute, and optimize campaigns across Google, Meta, LinkedIn, and other digital channels, while also developing the keyword strategy and organic growth roadmap for all three websites. Youll be both strategist and operator, working closely with our design and content team to bring campaigns to life. Responsibilities
Paid Media Strategy & Execution : Own digital ad budgets across Google Ads, Meta (Facebook/Instagram), LinkedIn, and emerging channels. SEO & Keyword Growth : Lead keyword research, content planning, and reporting. Collaborate with our Web Developer for technical execution. Generative AI & AEO (Answer Engine Optimization) : Explore and apply strategies to increase visibility in generative AI platforms (ChatGPT, Perplexity, Gemini, etc.), staying ahead of how audiences discover content. Campaign Optimization : Manage funnels, A/B test creatives, refine targeting, and track performance KPIs (CAC, ROAS, CPL). Analytics & Reporting : Build dashboards to monitor paid + organic performance. Cross-Channel Integration : Align paid and organic efforts to maximize reach and conversion. Brand Support : Ensure paid and organic strategies align with each brand. Requirements
710 years experience in
performance/digital
marketing
(agency or in-house). Proven track record managing ad budgets. Strong grasp of
SEO strategy
(keyword research, content planning, link building). Bonus: Familiarity with
Answer Engine Optimization (AEO)
or strategies for improving content visibility in generative AI search engines (ChatGPT, Perplexity, Gemini, etc.) Proficiency in
Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, SEMrush/Ahrefs . Data-driven mindset with ability to own reporting and ROI measurement. Bonus: B2C campaign experience (rental, e-commerce, local search). Bonus: Experience with AI Employment Type
Full-time Benefits
401(k) 401(k) matching Company parties Competitive salary Free uniforms Health insurance Paid time off Vision insurance Compensation
Competitive salary:
$90,000 $100,000
depending on experience. 100% Employer Paid Health, Vision & Dental Insurance for employee. PTO/ Paid Holidays 401K W/ 3% Match Continued Education as needed Application Process
All interested individuals must submit a
resume ,
portfolio of work
and three
references . We are an equal opportunity and drug-free workplace. Pre-employment drug screening required. Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of responsibilities, duties and skills required. Personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
#J-18808-Ljbffr