Jobot
Overview
This Paid Media Specialist role is a hybrid position based in Falls Church, VA. Base pay range is $70,000.00/yr - $80,000.00/yr. Benefits are 100% paid for eligible medical coverage for the employee and family. Responsibilities
Collaborate with the marketing team to align paid media efforts with overall marketing strategies and business goals. Independently design, launch, manage, and optimize paid media campaigns across channels including paid search, display, video, and paid social. Provide clear, concise, and actionable reporting for weekly and monthly reviews. Conduct keyword research, audience targeting, and competitive analysis to inform strategy. Optimize ad copy, bidding strategies and creative assets to maximize ROI. Take ownership of campaign execution and proactively surface opportunities, roadblocks, and insights. Track and report on advertising costs and ROI, identifying opportunities and continuously refining strategies. Support content planning with performance insights to inform creative development. Prepare post-mortem campaign analyses, highlighting wins, learnings, and optimization recommendations. Stay updated on industry trends and best practices to ensure the organization remains competitive in the digital media space. Qualifications
Bachelor’s in business, marketing, advertising, or communications; or equivalent experience. 3+ years of experience in paid digital media management with demonstrable results. Fluency in GA4, Google Ads, Meta Ads, Microsoft Ads, and other paid advertising platforms. Familiarity with UTM tracking and attribution models. Proficiency in Microsoft Office—Word, Excel, Outlook, and PowerPoint. 3+ years of experience managing paid digital campaigns in-platform (Google, Meta, Microsoft). Demonstrated ability to manage campaigns from concept to performance reporting. Strong ability to interpret campaign data and provide actionable insights; knowledge of conversion tracking, attribution, and ROI analysis. Solid project management skills with the ability to prioritize tasks across multiple projects. Excellent communication and organizational skills with a bias toward action and accountability. Creative and analytical thinker capable of developing and executing strategic plans. Must show initiative and be self-directed while contributing to a highly collaborative team. Demonstrate integrity in all work. Ability to influence upward through proactive communication and solution-oriented thinking. Why join us?
PHENOMAL BENEFITS: 100% PAID medical for the entire family (Platinum Package); 15% Company 401K contribution (no matching required); HYBRID work schedule (only 2 days on-site after 90 days); $600 annual health allowance; Free Parking. How to apply
Interested in hearing more? Easy Apply now by clicking the "Easy Apply" button. Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Note: This job description reflects the current responsibilities and requirements and may be subject to change at any time.
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This Paid Media Specialist role is a hybrid position based in Falls Church, VA. Base pay range is $70,000.00/yr - $80,000.00/yr. Benefits are 100% paid for eligible medical coverage for the employee and family. Responsibilities
Collaborate with the marketing team to align paid media efforts with overall marketing strategies and business goals. Independently design, launch, manage, and optimize paid media campaigns across channels including paid search, display, video, and paid social. Provide clear, concise, and actionable reporting for weekly and monthly reviews. Conduct keyword research, audience targeting, and competitive analysis to inform strategy. Optimize ad copy, bidding strategies and creative assets to maximize ROI. Take ownership of campaign execution and proactively surface opportunities, roadblocks, and insights. Track and report on advertising costs and ROI, identifying opportunities and continuously refining strategies. Support content planning with performance insights to inform creative development. Prepare post-mortem campaign analyses, highlighting wins, learnings, and optimization recommendations. Stay updated on industry trends and best practices to ensure the organization remains competitive in the digital media space. Qualifications
Bachelor’s in business, marketing, advertising, or communications; or equivalent experience. 3+ years of experience in paid digital media management with demonstrable results. Fluency in GA4, Google Ads, Meta Ads, Microsoft Ads, and other paid advertising platforms. Familiarity with UTM tracking and attribution models. Proficiency in Microsoft Office—Word, Excel, Outlook, and PowerPoint. 3+ years of experience managing paid digital campaigns in-platform (Google, Meta, Microsoft). Demonstrated ability to manage campaigns from concept to performance reporting. Strong ability to interpret campaign data and provide actionable insights; knowledge of conversion tracking, attribution, and ROI analysis. Solid project management skills with the ability to prioritize tasks across multiple projects. Excellent communication and organizational skills with a bias toward action and accountability. Creative and analytical thinker capable of developing and executing strategic plans. Must show initiative and be self-directed while contributing to a highly collaborative team. Demonstrate integrity in all work. Ability to influence upward through proactive communication and solution-oriented thinking. Why join us?
PHENOMAL BENEFITS: 100% PAID medical for the entire family (Platinum Package); 15% Company 401K contribution (no matching required); HYBRID work schedule (only 2 days on-site after 90 days); $600 annual health allowance; Free Parking. How to apply
Interested in hearing more? Easy Apply now by clicking the "Easy Apply" button. Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Note: This job description reflects the current responsibilities and requirements and may be subject to change at any time.
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