Glow25
Overview
Join to apply for the
Team Lead Conversion Content (all genders)
role at
Glow25 Welcome to Glow25! We are a dynamic, fast-growing Beauty & Pro-Aging company based in Berlin – with a heartfelt mission:
creating glow moments . For our customers, for our team, for everyone who wants to feel comfortable in their skin and let their inner beauty shine. Work at Glow25 should inspire, excite, and bring joy. We are growing fast and are looking for smart, empathetic people who are eager to build something special with us. Join Glow25 and become part of a vision that redefines beauty. These are our current challenges and future goals.
Responsibilities
Team leadership: Direct leadership of our Conversion Content team – from copywriters and video editors to project managers. Creative strategy: Own the strategic direction for paid creatives across Meta, TikTok, Native and other platforms – aligned with performance and new customer acquisition goals. Briefing & testing: Translate campaign needs into creative briefs and define testing roadmaps in close collaboration with Media Buying. Creative operations: Coordinate priorities, timelines, and capacities to ensure a smooth and scalable creative workflow. Cross-channel alignment: Work closely with the Brand team to ensure consistency and creative synergy across touchpoints.
Qualifications
4–6 years of relevant experience in performance marketing or creative strategy Strong understanding of Paid Social (Meta, TikTok) and/or Native Advertising Experience in creative testing & iteration: confident in analyzing performance KPIs like hook rate, CTR, ROAS Performance-first mindset: Prioritize results over aesthetics; ads should drive growth Proven track record in managing creative teams – ideally with direct leadership responsibility Solid grasp of digital funnel mechanics – from ad to landing page to conversion Skilled in prioritization, briefing, giving feedback, and leading retrospectives Strong communicator and stakeholder manager – especially with Brand, Media, Product, and CRM teams Familiar with tools like Frame.io, Asana, Meta Ad Library, Google Analytics or Tableau (or similar)
Other requirements / Tools
You’re familiar with Frame.io, Asana, Meta Ad Library, Google Analytics or Tableau (or similar).
Benefits
Flexible working hours and time tracking. Unlimited access to courses on tech, business, leadership and well-being. Top-notch equipment rented through Grover, delivered to your home. A generous 40% discount on Glow25 products. 30 days of vacation + up to 10 days of unpaid leave. Company health insurance covering additional services up to €600 per year. Glow Card: €50 monthly prepaid credit for area providers (annual €600). After probation, a company pension plan with at least €600 annual contribution; personal contributions earn an extra 20% match.
Employment details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing Industries: Food and Beverage Services
Germany | Referrals increase your chances of interview. Get notified about new Content Team Lead jobs in Germany.
#J-18808-Ljbffr
Join to apply for the
Team Lead Conversion Content (all genders)
role at
Glow25 Welcome to Glow25! We are a dynamic, fast-growing Beauty & Pro-Aging company based in Berlin – with a heartfelt mission:
creating glow moments . For our customers, for our team, for everyone who wants to feel comfortable in their skin and let their inner beauty shine. Work at Glow25 should inspire, excite, and bring joy. We are growing fast and are looking for smart, empathetic people who are eager to build something special with us. Join Glow25 and become part of a vision that redefines beauty. These are our current challenges and future goals.
Responsibilities
Team leadership: Direct leadership of our Conversion Content team – from copywriters and video editors to project managers. Creative strategy: Own the strategic direction for paid creatives across Meta, TikTok, Native and other platforms – aligned with performance and new customer acquisition goals. Briefing & testing: Translate campaign needs into creative briefs and define testing roadmaps in close collaboration with Media Buying. Creative operations: Coordinate priorities, timelines, and capacities to ensure a smooth and scalable creative workflow. Cross-channel alignment: Work closely with the Brand team to ensure consistency and creative synergy across touchpoints.
Qualifications
4–6 years of relevant experience in performance marketing or creative strategy Strong understanding of Paid Social (Meta, TikTok) and/or Native Advertising Experience in creative testing & iteration: confident in analyzing performance KPIs like hook rate, CTR, ROAS Performance-first mindset: Prioritize results over aesthetics; ads should drive growth Proven track record in managing creative teams – ideally with direct leadership responsibility Solid grasp of digital funnel mechanics – from ad to landing page to conversion Skilled in prioritization, briefing, giving feedback, and leading retrospectives Strong communicator and stakeholder manager – especially with Brand, Media, Product, and CRM teams Familiar with tools like Frame.io, Asana, Meta Ad Library, Google Analytics or Tableau (or similar)
Other requirements / Tools
You’re familiar with Frame.io, Asana, Meta Ad Library, Google Analytics or Tableau (or similar).
Benefits
Flexible working hours and time tracking. Unlimited access to courses on tech, business, leadership and well-being. Top-notch equipment rented through Grover, delivered to your home. A generous 40% discount on Glow25 products. 30 days of vacation + up to 10 days of unpaid leave. Company health insurance covering additional services up to €600 per year. Glow Card: €50 monthly prepaid credit for area providers (annual €600). After probation, a company pension plan with at least €600 annual contribution; personal contributions earn an extra 20% match.
Employment details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing Industries: Food and Beverage Services
Germany | Referrals increase your chances of interview. Get notified about new Content Team Lead jobs in Germany.
#J-18808-Ljbffr