Primal State Performance GmbH
Team Lead Conversion Content (all genders)
Primal State Performance GmbH, Germantown, Ohio, United States
Overview
Glow25 is a dynamic, fast-growing Beauty & Pro-Aging company based in Berlin – with a heartfelt mission:
creating glow moments.
For our customers, for our team, for everyone who wants to feel comfortable in their skin and let their inner beauty shine. We are growing fast and are looking for smart, empathetic people who are eager to build something special with us. Join Glow25 and become part of a vision that redefines beauty. We can’t wait to meet you! Welcome to Glow25! Join Glow25 and become part of a vision that redefines beauty. We can’t wait to meet you! Responsibilities
Team leadership : You’ll take on direct leadership of our Conversion Content team – from copywriters and video editors to project managers. Creative strategy : You own the strategic direction for our paid creatives across Meta, TikTok, Native and other platforms – in alignment with performance and new customer acquisition goals. Briefing & testing : You translate campaign needs into creative briefs and define testing roadmaps in close collaboration with Media Buying. Creative operations : You coordinate priorities, timelines, and capacities to ensure a smooth and scalable creative workflow. Cross-channel alignment : You work closely with the Brand team to ensure consistency and creative synergy across touchpoints. Qualifications
4–6 years of relevant experience in performance marketing or creative strategy Strong understanding of Paid Social
(Meta, TikTok) and/or Native Advertising Experience in
creative testing & iteration : confident in analyzing performance KPIs like hook rate, CTR, ROAS Performance-first mindset : You prioritize results over aesthetics; you understand that our ads need to pack a punch and drive real growth Proven track record in
managing creative teams
– ideally with direct leadership responsibility Solid grasp of digital funnel mechanics
– from ad to landing page to conversion Skilled in prioritization, briefing, giving feedback, and leading retrospectives Strong communicator and stakeholder manager
– especially with Brand, Media, Product, and CRM teams Benefits
Flexible working hours and time tracking . Unlimited access to the latest courses
on tech, business, leadership and mental/physical well-being. Top-notch equipment
rented through Grover and delivered to your home. A generous 40% discount
on our entire range in the shop. 30 days of vacation
+ up to 10 days of unpaid leave. Company health insurance
with additional services worth up to €600 per year. Glow Card : With your prepaid credit card, you can shop at selected providers in your area.
Each month, you’ll receive €50 , giving an annual bonus of €600. After probation, we offer a
company pension plan
with an annual contribution of at least €600; if you contribute, we’ll add an extra 20% on top. Yay! You’ve made it this far! But there’s one more thing we want to say:
Don’t hesitate!
Especially if you’re a woman, or from an underrepresented group. Even if you don’t check every box, we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger – and the stronger our team is, the better we can fulfil our mission of helping people bring more energy into their daily lives.
#J-18808-Ljbffr
Glow25 is a dynamic, fast-growing Beauty & Pro-Aging company based in Berlin – with a heartfelt mission:
creating glow moments.
For our customers, for our team, for everyone who wants to feel comfortable in their skin and let their inner beauty shine. We are growing fast and are looking for smart, empathetic people who are eager to build something special with us. Join Glow25 and become part of a vision that redefines beauty. We can’t wait to meet you! Welcome to Glow25! Join Glow25 and become part of a vision that redefines beauty. We can’t wait to meet you! Responsibilities
Team leadership : You’ll take on direct leadership of our Conversion Content team – from copywriters and video editors to project managers. Creative strategy : You own the strategic direction for our paid creatives across Meta, TikTok, Native and other platforms – in alignment with performance and new customer acquisition goals. Briefing & testing : You translate campaign needs into creative briefs and define testing roadmaps in close collaboration with Media Buying. Creative operations : You coordinate priorities, timelines, and capacities to ensure a smooth and scalable creative workflow. Cross-channel alignment : You work closely with the Brand team to ensure consistency and creative synergy across touchpoints. Qualifications
4–6 years of relevant experience in performance marketing or creative strategy Strong understanding of Paid Social
(Meta, TikTok) and/or Native Advertising Experience in
creative testing & iteration : confident in analyzing performance KPIs like hook rate, CTR, ROAS Performance-first mindset : You prioritize results over aesthetics; you understand that our ads need to pack a punch and drive real growth Proven track record in
managing creative teams
– ideally with direct leadership responsibility Solid grasp of digital funnel mechanics
– from ad to landing page to conversion Skilled in prioritization, briefing, giving feedback, and leading retrospectives Strong communicator and stakeholder manager
– especially with Brand, Media, Product, and CRM teams Benefits
Flexible working hours and time tracking . Unlimited access to the latest courses
on tech, business, leadership and mental/physical well-being. Top-notch equipment
rented through Grover and delivered to your home. A generous 40% discount
on our entire range in the shop. 30 days of vacation
+ up to 10 days of unpaid leave. Company health insurance
with additional services worth up to €600 per year. Glow Card : With your prepaid credit card, you can shop at selected providers in your area.
Each month, you’ll receive €50 , giving an annual bonus of €600. After probation, we offer a
company pension plan
with an annual contribution of at least €600; if you contribute, we’ll add an extra 20% on top. Yay! You’ve made it this far! But there’s one more thing we want to say:
Don’t hesitate!
Especially if you’re a woman, or from an underrepresented group. Even if you don’t check every box, we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger – and the stronger our team is, the better we can fulfil our mission of helping people bring more energy into their daily lives.
#J-18808-Ljbffr