Tai Apparel
Overview
DTC/SOCIAL:
We are seeking a strategic and results-driven Digital Marketing / E-Commerce Manager to define and execute the digital strategy for Grayson Brands. This role will focus on building and scaling our Direct-to-Consumer (DTC) business by driving website sales conversion, managing and optimizing PPC advertising campaigns (Meta + Google Ads), and growing our social media presence, primarily Instagram, through engaging content and community management.
MARKETPLACE:
In addition, this person will expand our brand presence across marketplace platforms and collaborate with our design team to help shape and launch future Grayson product lines.
Skills
Passionate about the apparel industry and growing consumer brands through digital innovation and execution
Entrepreneurial + creative spirit, who loves to learn new things.
Attention to detail, organized, hustler, efficient
Self-motivated with a collaborative attitude
Experience
Shopify Platform
Instagram + Facebook
PPC (Meta + Google Ads)
Photography and Editing
Drop ship
DTC Website
Define and execute the digital strategy for Grayson Brands
Build and scale our DTC site by driving brand awareness to lead to sales conversion
Evaluate current strategy and explore new opportunities
Website/Shopify:maintain + upload newness + email promotions + mange communication
Improve page content
Collaborate with sales + design to launch a future Grayson assortments
PPC
Manage and optimize advertising to drive DTC conversion (Meta, Google, Tiktok Shop, Pinterest)
Instagram
Grow our social media presence (Instagram, Facebook, TikTok) by increasing followers and engagement
Develop monthly content calendar
Create Content
Manage posts/reels/DM communication
Influencer Partnerships
Marketplace
Launch, grow and maintain marketplace platforms
Collaborate with internal cross functional partners
Manage artwork request, product uploads, romantic copy
Grow current Marketplace platforms and online assortment extensions
Partner with POD marketplace partners
Drop ship process and/or platform
#J-18808-Ljbffr
DTC/SOCIAL:
We are seeking a strategic and results-driven Digital Marketing / E-Commerce Manager to define and execute the digital strategy for Grayson Brands. This role will focus on building and scaling our Direct-to-Consumer (DTC) business by driving website sales conversion, managing and optimizing PPC advertising campaigns (Meta + Google Ads), and growing our social media presence, primarily Instagram, through engaging content and community management.
MARKETPLACE:
In addition, this person will expand our brand presence across marketplace platforms and collaborate with our design team to help shape and launch future Grayson product lines.
Skills
Passionate about the apparel industry and growing consumer brands through digital innovation and execution
Entrepreneurial + creative spirit, who loves to learn new things.
Attention to detail, organized, hustler, efficient
Self-motivated with a collaborative attitude
Experience
Shopify Platform
Instagram + Facebook
PPC (Meta + Google Ads)
Photography and Editing
Drop ship
DTC Website
Define and execute the digital strategy for Grayson Brands
Build and scale our DTC site by driving brand awareness to lead to sales conversion
Evaluate current strategy and explore new opportunities
Website/Shopify:maintain + upload newness + email promotions + mange communication
Improve page content
Collaborate with sales + design to launch a future Grayson assortments
PPC
Manage and optimize advertising to drive DTC conversion (Meta, Google, Tiktok Shop, Pinterest)
Grow our social media presence (Instagram, Facebook, TikTok) by increasing followers and engagement
Develop monthly content calendar
Create Content
Manage posts/reels/DM communication
Influencer Partnerships
Marketplace
Launch, grow and maintain marketplace platforms
Collaborate with internal cross functional partners
Manage artwork request, product uploads, romantic copy
Grow current Marketplace platforms and online assortment extensions
Partner with POD marketplace partners
Drop ship process and/or platform
#J-18808-Ljbffr