E-Commerce / Digital Manager

Client is seeking a strategic and results-driven Digital Marketing / E-Commerce Manager to define and execute the digital strategy for Grayson Brands. This role will focus on building and scaling our Direct-to-Consumer (DTC) business by driving website sales conversion, managing and optimizing PPC advertising campaigns (Meta + Google Ads), and growing our social media presence, primarily Instagram, through engaging content and community management. The ideal candidate will expand our brand presence across marketplace platforms and collaborate with our design team to help shape and launch future Grayson product lines. Skills: Passionate about the apparel industry and growing consumer brands through digital innovation and execution. Entrepreneurial + creative spirit, who loves to learn new things. Attention to detail, organized, hustler, efficient. Self-motivated with a collaborative attitude. Experience: Shopify Platform. Instagram + Facebook. PPC (Meta + Google Ads). Photography and Editing. Drop ship. Responsibilities: Define and execute the digital strategy for Grayson Brands. Build and scale our DTC site by driving brand awareness to lead to sales conversion. Evaluate current strategy and explore new opportunities. Website/Shopify: maintain + upload newness + email promotions + manage communication. Improve page content. Collaborate with sales + design to launch a future Grayson assortment. PPC: Manage and optimize advertising to drive DTC conversion (Meta, Google, TikTok Shop, Pinterest). Instagram: Grow our social media presence (Instagram, Facebook, TikTok) by increasing followers and engagement. Develop monthly content calendar. Create Content. Manage posts/reels/DM communication. Influencer Partnerships. Marketplace: Launch, grow and maintain marketplace platforms. Collaborate with internal cross-functional partners. Manage artwork request, product uploads, romantic copy. Grow current Marketplace platforms and online assortment extensions. Partner with POD marketplace partners. Drop ship process and/or platform. Seniority level

Entry level Employment type

Full-time Job function

Marketing and Sales

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