BioSpace
Overview
The Gastro HCP Marketing Director leads the development and execution of commercial plans to maintain market leadership in an increasingly competitive landscape. This leader will work closely with multiple IBTs to ensure success in the development of strategy, creative and execution plans, product support and sales execution. The Director is responsible for developing professional education strategy and managing medical education marketing activities for Skyrizi and RINVOQ in Gastro. The Director develops, implements, and maintains accountability for interactions and feedback with IBD External Experts. The Director works in a team-based environment to lead the development and execution of brand strategies and implementation of innovative tactics to maximize brand sales, market share, and profitability. This leader has an enterprise mindset and can anticipate and adapt to quickly changing market priorities.
Key Responsibilities
Provide in-depth insights based on product/market assessments, monitor progress against brand milestones, and assimilate key stakeholder feedback with quantitative analysis to make strategic recommendations for optimal brand performance.
Identify, build and strengthen commercial relationships with External Experts (EEs) and emerging leaders in IBD, and engage with patient and professional associations. Attend key medical congresses to understand the medical condition and customer needs.
Provide direction to the Regional Marketing Manager AD and RMM team to translate customer insights into innovative marketing resources (peer-to-peer programming, spend allocations, speaker utilization, and programs) based on regional market dynamics.
Develop the advisory board strategy and lead the development, content, and execution of advisories throughout the year to understand customer priorities and unmet needs.
Lead congress and convention strategy and booth execution.
Develop and articulate high-impact medical education marketing strategies that are innovative, executable, and clinically/financially supported. Proactively identify problems and conceptualize solutions using creativity and innovation.
Build and execute omni-channel promotion to IBD customers.
Lead competitive intelligence and competitive preparation planning with cross-functional teams to ensure awareness and effective responses to market dynamics.
Track and manage the marketing budget; manage multiple projects to deliver high-quality work on time.
Manage a team of 12 with 3 direct reports.
Qualifications Basics
Bachelor's Degree in Marketing or related field. MBA preferred.
Previous sales/marketing experience required; 7+ years of marketing experience.
Management experience (3+ years leading field and/or in-house sales/marketing teams).
Knowledge of applicable regulations and standards affecting pharmaceutical products.
Preferred
Advanced degree or prior sales/marketing experience.
Experience working in multiple therapeutic categories strongly preferred.
Leading EE field teams or peer-to-peer marketing initiatives.
Key AbbVie Competencies
Strong collaboration and team orientation with experience accomplishing results through others and influencing others.
Efficient project management and communication capabilities, with strong analytical and strategic thinking skills.
Knowledge of market trends and competitive practices.
Experience with execution of goal plans and AbbVie Ways of Working with associated leadership attributes.
Additional Information AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
For more information about equal employment opportunity, please visit AbbVie’s joining us and equal opportunity employer resources.
Job Details
Job function: Marketing and Sales
Industry: Healthcare / Pharmaceuticals
Employment type: Full-time
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The Gastro HCP Marketing Director leads the development and execution of commercial plans to maintain market leadership in an increasingly competitive landscape. This leader will work closely with multiple IBTs to ensure success in the development of strategy, creative and execution plans, product support and sales execution. The Director is responsible for developing professional education strategy and managing medical education marketing activities for Skyrizi and RINVOQ in Gastro. The Director develops, implements, and maintains accountability for interactions and feedback with IBD External Experts. The Director works in a team-based environment to lead the development and execution of brand strategies and implementation of innovative tactics to maximize brand sales, market share, and profitability. This leader has an enterprise mindset and can anticipate and adapt to quickly changing market priorities.
Key Responsibilities
Provide in-depth insights based on product/market assessments, monitor progress against brand milestones, and assimilate key stakeholder feedback with quantitative analysis to make strategic recommendations for optimal brand performance.
Identify, build and strengthen commercial relationships with External Experts (EEs) and emerging leaders in IBD, and engage with patient and professional associations. Attend key medical congresses to understand the medical condition and customer needs.
Provide direction to the Regional Marketing Manager AD and RMM team to translate customer insights into innovative marketing resources (peer-to-peer programming, spend allocations, speaker utilization, and programs) based on regional market dynamics.
Develop the advisory board strategy and lead the development, content, and execution of advisories throughout the year to understand customer priorities and unmet needs.
Lead congress and convention strategy and booth execution.
Develop and articulate high-impact medical education marketing strategies that are innovative, executable, and clinically/financially supported. Proactively identify problems and conceptualize solutions using creativity and innovation.
Build and execute omni-channel promotion to IBD customers.
Lead competitive intelligence and competitive preparation planning with cross-functional teams to ensure awareness and effective responses to market dynamics.
Track and manage the marketing budget; manage multiple projects to deliver high-quality work on time.
Manage a team of 12 with 3 direct reports.
Qualifications Basics
Bachelor's Degree in Marketing or related field. MBA preferred.
Previous sales/marketing experience required; 7+ years of marketing experience.
Management experience (3+ years leading field and/or in-house sales/marketing teams).
Knowledge of applicable regulations and standards affecting pharmaceutical products.
Preferred
Advanced degree or prior sales/marketing experience.
Experience working in multiple therapeutic categories strongly preferred.
Leading EE field teams or peer-to-peer marketing initiatives.
Key AbbVie Competencies
Strong collaboration and team orientation with experience accomplishing results through others and influencing others.
Efficient project management and communication capabilities, with strong analytical and strategic thinking skills.
Knowledge of market trends and competitive practices.
Experience with execution of goal plans and AbbVie Ways of Working with associated leadership attributes.
Additional Information AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
For more information about equal employment opportunity, please visit AbbVie’s joining us and equal opportunity employer resources.
Job Details
Job function: Marketing and Sales
Industry: Healthcare / Pharmaceuticals
Employment type: Full-time
#J-18808-Ljbffr