AbbVie
Overview
AbbVie is seeking a Gastro HCP Marketing Director to lead the development and execution of commercial plans, support strategy development, and drive engagement with External Experts (EEs) in IBD. The role focuses on developing professional education strategy and managing medical education marketing activities for Skyrizi and RINVOQ in Gastro, with an enterprise mindset to adapt to changing market priorities. Base pay range $156,000.00/yr - $296,500.00/yr Company Description
AbbVie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across immunology, oncology, neuroscience, and eye care, including products in our Allergan Aesthetics portfolio. For more information, please visit www.abbvie.com. Follow AbbVie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok. Responsibilities
Provide in-depth insights based on product/market assessments, monitor progress against brand milestones, and assimilate key stakeholder feedback with quantitative analysis to make strategic recommendations for optimal brand performance. Identify, build, and strengthen commercial relationships with External Experts (EEs) and emerging leaders in IBD, and engage with patient and professional associations. Attend key medical congresses to understand customer needs. Direct Regional Marketing Manager AD and RMM teams to interpret customer insights and optimize use of innovative marketing resources (peer-to-peer programming, spend allocations, speaker utilization, and programs). Develop advisory board strategy and lead content creation and execution of advisories to understand customer priorities and unmet needs. Lead congress and convention strategy and booth execution. Develop high-impact medical education marketing strategies that are innovative, executable, and financially supported; proactively identify problems and conceptualize solutions. Build and execute omni-channel promotion to IBD customers. Lead competitive intelligence and planning with cross-functional teams to ensure awareness and effective response to market dynamics. Track and manage the marketing budget; manage multiple projects to deliver high-quality work on time. Manage a team of 12 with 3 direct reports. Qualifications
Basics
Bachelor’s Degree in Marketing or related field; MBA preferred. 7+ years of marketing experience; 1+ years in management leading field or in-house teams. Knowledge of applicable regulations and standards affecting pharmaceutical products. Preferred
Advanced degree or additional sales/marketing experience. Experience across multiple therapeutic categories strongly preferred. Experience leading EE field teams or peer-to-peer marketing initiatives. Key AbbVie Competencies
Strong collaboration and team orientation with ability to influence others and achieve results. Efficient project management, communication, and analytical/strategic thinking skills. Knowledge of market trends and competitive practices; ability to execute Goal Plan and AbbVie Ways of Working. Additional Information
The compensation range described is the range the Company believes in good faith it will pay for this role at posting time; actual pay depends on geographic location and other factors and may be modified. We offer a comprehensive benefits package including paid time off, medical/dental/vision insurance, and 401(k) for eligible employees. This job is eligible for short-term and long-term incentive programs. Note: Pay is not wages until earned, vested, and determinable; compensation is at the Company’s discretion. AbbVie is an equal opportunity employer and is committed to integrity, innovation, transformation, and community service. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico – for equal employment opportunity information, visit: https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking reasonable accommodations: https://www.abbvie.com/join-us/reasonable-accommodations.html
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AbbVie is seeking a Gastro HCP Marketing Director to lead the development and execution of commercial plans, support strategy development, and drive engagement with External Experts (EEs) in IBD. The role focuses on developing professional education strategy and managing medical education marketing activities for Skyrizi and RINVOQ in Gastro, with an enterprise mindset to adapt to changing market priorities. Base pay range $156,000.00/yr - $296,500.00/yr Company Description
AbbVie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across immunology, oncology, neuroscience, and eye care, including products in our Allergan Aesthetics portfolio. For more information, please visit www.abbvie.com. Follow AbbVie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok. Responsibilities
Provide in-depth insights based on product/market assessments, monitor progress against brand milestones, and assimilate key stakeholder feedback with quantitative analysis to make strategic recommendations for optimal brand performance. Identify, build, and strengthen commercial relationships with External Experts (EEs) and emerging leaders in IBD, and engage with patient and professional associations. Attend key medical congresses to understand customer needs. Direct Regional Marketing Manager AD and RMM teams to interpret customer insights and optimize use of innovative marketing resources (peer-to-peer programming, spend allocations, speaker utilization, and programs). Develop advisory board strategy and lead content creation and execution of advisories to understand customer priorities and unmet needs. Lead congress and convention strategy and booth execution. Develop high-impact medical education marketing strategies that are innovative, executable, and financially supported; proactively identify problems and conceptualize solutions. Build and execute omni-channel promotion to IBD customers. Lead competitive intelligence and planning with cross-functional teams to ensure awareness and effective response to market dynamics. Track and manage the marketing budget; manage multiple projects to deliver high-quality work on time. Manage a team of 12 with 3 direct reports. Qualifications
Basics
Bachelor’s Degree in Marketing or related field; MBA preferred. 7+ years of marketing experience; 1+ years in management leading field or in-house teams. Knowledge of applicable regulations and standards affecting pharmaceutical products. Preferred
Advanced degree or additional sales/marketing experience. Experience across multiple therapeutic categories strongly preferred. Experience leading EE field teams or peer-to-peer marketing initiatives. Key AbbVie Competencies
Strong collaboration and team orientation with ability to influence others and achieve results. Efficient project management, communication, and analytical/strategic thinking skills. Knowledge of market trends and competitive practices; ability to execute Goal Plan and AbbVie Ways of Working. Additional Information
The compensation range described is the range the Company believes in good faith it will pay for this role at posting time; actual pay depends on geographic location and other factors and may be modified. We offer a comprehensive benefits package including paid time off, medical/dental/vision insurance, and 401(k) for eligible employees. This job is eligible for short-term and long-term incentive programs. Note: Pay is not wages until earned, vested, and determinable; compensation is at the Company’s discretion. AbbVie is an equal opportunity employer and is committed to integrity, innovation, transformation, and community service. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico – for equal employment opportunity information, visit: https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking reasonable accommodations: https://www.abbvie.com/join-us/reasonable-accommodations.html
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