NinjaOne
Overview
Director, Global Customer Marketing at NinjaOne. Lead the strategy and execution of customer expansion initiatives across NinjaOne’s global footprint in North America, EMEA, LATAM, and APAC. Drive upsell, cross-sell, and adoption programs to maximize customer lifetime value while strengthening retention and loyalty. Reporting to the VP, Revenue Marketing, you will partner with Customer Success, Product Marketing, Customer Advocacy, and regional marketing leaders to deliver high-impact, data-driven programs tailored to regional dynamics. You will create scalable global frameworks while enabling regional execution that ensures consistent, meaningful engagement with our 30,000+ global customers. If you are passionate about building global programs that blend customer advocacy, lifecycle marketing, and expansion plays in a fast-scaling SaaS environment, this is the role for you. Location
Location is flexible on hybrid/remote working from home if located in the USA and in one of the following states: CA, CO, CT, FL, GA, IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA, WA. Preference will be given to candidates based in Austin, TX or those willing to relocate unassisted and able to work in-office 2 days per week. What You’ll Be Doing
Global Expansion Strategy
Design, lead, and scale global strategies with measurable goals for cross-sell, upsell, and retention Partner with regional leads to adapt campaigns for NA, EMEA, LATAM, APAC & beyond, aligning global frameworks with local execution Build and lead a global team, coaching and developing regional leaders to execute programs that drive measurable customer growth Build integrated campaigns across ABM, lifecycle email, events, sales outreach, and digital channels to accelerate adoption of new features and add-on products Establish a repeatable, measurable marketing/sales motion that drives customer expansion across the product suite Cross-Functional Leadership
Drive alignment with Customer Success, Advocacy, Sales, Product, and Community to coordinate global customer touchpoints Develop scalable programs that regional teams can localize for cultural and market fit Collaborate with Product Marketing to amplify customer voice and surface insights for expansion opportunities and churn risks Customer Insights & Analytics
Lead customer research initiatives including surveys, NPS, user groups, and feedback loops to inform program design Define and report on expansion pipeline, retention, NDR, product adoption, and advocacy growth Translate customer insights into actionable programs that drive revenue impact, not just reporting Leverage Salesforce, Pardot/Marketo, Tableau/Power BI, 6sense, Pendo, and related tools to tie adoption and retention data directly to revenue outcomes Lifecycle & Journey Mapping
Build a global customer lifecycle framework from onboarding through expansion, renewal, and advocacy Partner with Product Marketing and Content to deliver targeted assets tailored to lifecycle stages and regional priorities Ensure all customer touchpoints are segmented, personalized, and aligned to both global and regional needs Customer Engagement & Events
Lead customer participation in events, including speaking opportunities, user groups, success stories, and advocacy spotlights Work with Advocacy to identify top champions for awards, case studies, and thought leadership opportunities Support regional teams in delivering localized experiences while maintaining global consistency Data-Driven Optimization
Analyze performance across regions, products, and customer segments to refine expansion strategy Build leadership dashboards showing impact on upsell/cross-sell revenue, expansion pipeline contribution, and customer health Adjust strategy dynamically to reflect regional nuances, evolving customer needs, and competitive pressures Other duties as assigned About You
7+ years of B2B SaaS customer marketing experience with a proven record driving upsell, cross-sell, retention, and global expansion Expertise in customer lifecycle management, retention programs, and expansion strategies across multiple regions Demonstrated success improving NDR, adoption, and customer engagement metrics Advanced analytical skills with hands-on experience using CRM, marketing automation, product analytics, and BI platforms (Salesforce, Pardot, Tableau, Power BI, 6sense, Pendo, etc.) to measure and optimize impact on revenue and retention outcomes Leadership experience building and managing teams while influencing across Customer Success, Sales, Product, and Advocacy Exceptional communication skills with the ability to engage customers, collaborate across functions, and present effectively to executives Ability to balance global strategy with local execution, bringing structure to ambiguity in a high-growth environment Operate with urgency and flexibility, applying structured thinking to ambiguous situations and thriving in dynamic, high-growth environments Industry experience in IT, MSP, cyber security, or endpoint management required Live NinjaOne values—Curiosity, Integrity, Kindness, Humility, Builders creating an environment where these values thrive About Us
NinjaOne automates the hardest parts of IT to deliver visibility, security, and control over all endpoints for more than 30,000 customers. The NinjaOne automated endpoint management platform is proven to increase productivity, reduce security risk, and lower costs for IT teams and managed service providers. NinjaOne is obsessed with customer success and provides free and unlimited onboarding, training, and support. NinjaOne is #1 on G2 in endpoint management, patch management, remote monitoring and management, and mobile device management. What You’ll Love
We are a collaborative, kind, and curious community. We honor your flexibility needs with full-time work that is hybrid remote. We have you covered with our comprehensive benefits package, including medical, dental, and vision insurance. We help you prepare for your financial future with our 401(k) plan. We prioritize your work-life balance with unlimited PTO. We reward your work with opportunity for growth and advancement. Additional Information
This position is NOT eligible for Visa sponsorship. Due to operational policies, NinjaOne is unable to hire for this role within the city limits of Chicago. We will consider all qualified candidates who reside outside of the city proper or are willing to self-relocate. Starting pay for the successful applicant depends on location, experience, and other factors. For roles based in California or Colorado, the base salary range is $150,000 to $180,000 per year. For roles based in New York, the base salary range is $150,000 to $180,000 per year. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status. We are committed to an inclusive and diverse work environment.
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Director, Global Customer Marketing at NinjaOne. Lead the strategy and execution of customer expansion initiatives across NinjaOne’s global footprint in North America, EMEA, LATAM, and APAC. Drive upsell, cross-sell, and adoption programs to maximize customer lifetime value while strengthening retention and loyalty. Reporting to the VP, Revenue Marketing, you will partner with Customer Success, Product Marketing, Customer Advocacy, and regional marketing leaders to deliver high-impact, data-driven programs tailored to regional dynamics. You will create scalable global frameworks while enabling regional execution that ensures consistent, meaningful engagement with our 30,000+ global customers. If you are passionate about building global programs that blend customer advocacy, lifecycle marketing, and expansion plays in a fast-scaling SaaS environment, this is the role for you. Location
Location is flexible on hybrid/remote working from home if located in the USA and in one of the following states: CA, CO, CT, FL, GA, IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA, WA. Preference will be given to candidates based in Austin, TX or those willing to relocate unassisted and able to work in-office 2 days per week. What You’ll Be Doing
Global Expansion Strategy
Design, lead, and scale global strategies with measurable goals for cross-sell, upsell, and retention Partner with regional leads to adapt campaigns for NA, EMEA, LATAM, APAC & beyond, aligning global frameworks with local execution Build and lead a global team, coaching and developing regional leaders to execute programs that drive measurable customer growth Build integrated campaigns across ABM, lifecycle email, events, sales outreach, and digital channels to accelerate adoption of new features and add-on products Establish a repeatable, measurable marketing/sales motion that drives customer expansion across the product suite Cross-Functional Leadership
Drive alignment with Customer Success, Advocacy, Sales, Product, and Community to coordinate global customer touchpoints Develop scalable programs that regional teams can localize for cultural and market fit Collaborate with Product Marketing to amplify customer voice and surface insights for expansion opportunities and churn risks Customer Insights & Analytics
Lead customer research initiatives including surveys, NPS, user groups, and feedback loops to inform program design Define and report on expansion pipeline, retention, NDR, product adoption, and advocacy growth Translate customer insights into actionable programs that drive revenue impact, not just reporting Leverage Salesforce, Pardot/Marketo, Tableau/Power BI, 6sense, Pendo, and related tools to tie adoption and retention data directly to revenue outcomes Lifecycle & Journey Mapping
Build a global customer lifecycle framework from onboarding through expansion, renewal, and advocacy Partner with Product Marketing and Content to deliver targeted assets tailored to lifecycle stages and regional priorities Ensure all customer touchpoints are segmented, personalized, and aligned to both global and regional needs Customer Engagement & Events
Lead customer participation in events, including speaking opportunities, user groups, success stories, and advocacy spotlights Work with Advocacy to identify top champions for awards, case studies, and thought leadership opportunities Support regional teams in delivering localized experiences while maintaining global consistency Data-Driven Optimization
Analyze performance across regions, products, and customer segments to refine expansion strategy Build leadership dashboards showing impact on upsell/cross-sell revenue, expansion pipeline contribution, and customer health Adjust strategy dynamically to reflect regional nuances, evolving customer needs, and competitive pressures Other duties as assigned About You
7+ years of B2B SaaS customer marketing experience with a proven record driving upsell, cross-sell, retention, and global expansion Expertise in customer lifecycle management, retention programs, and expansion strategies across multiple regions Demonstrated success improving NDR, adoption, and customer engagement metrics Advanced analytical skills with hands-on experience using CRM, marketing automation, product analytics, and BI platforms (Salesforce, Pardot, Tableau, Power BI, 6sense, Pendo, etc.) to measure and optimize impact on revenue and retention outcomes Leadership experience building and managing teams while influencing across Customer Success, Sales, Product, and Advocacy Exceptional communication skills with the ability to engage customers, collaborate across functions, and present effectively to executives Ability to balance global strategy with local execution, bringing structure to ambiguity in a high-growth environment Operate with urgency and flexibility, applying structured thinking to ambiguous situations and thriving in dynamic, high-growth environments Industry experience in IT, MSP, cyber security, or endpoint management required Live NinjaOne values—Curiosity, Integrity, Kindness, Humility, Builders creating an environment where these values thrive About Us
NinjaOne automates the hardest parts of IT to deliver visibility, security, and control over all endpoints for more than 30,000 customers. The NinjaOne automated endpoint management platform is proven to increase productivity, reduce security risk, and lower costs for IT teams and managed service providers. NinjaOne is obsessed with customer success and provides free and unlimited onboarding, training, and support. NinjaOne is #1 on G2 in endpoint management, patch management, remote monitoring and management, and mobile device management. What You’ll Love
We are a collaborative, kind, and curious community. We honor your flexibility needs with full-time work that is hybrid remote. We have you covered with our comprehensive benefits package, including medical, dental, and vision insurance. We help you prepare for your financial future with our 401(k) plan. We prioritize your work-life balance with unlimited PTO. We reward your work with opportunity for growth and advancement. Additional Information
This position is NOT eligible for Visa sponsorship. Due to operational policies, NinjaOne is unable to hire for this role within the city limits of Chicago. We will consider all qualified candidates who reside outside of the city proper or are willing to self-relocate. Starting pay for the successful applicant depends on location, experience, and other factors. For roles based in California or Colorado, the base salary range is $150,000 to $180,000 per year. For roles based in New York, the base salary range is $150,000 to $180,000 per year. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status. We are committed to an inclusive and diverse work environment.
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