NinjaOne
Overview
Director, Global Customer Marketing at NinjaOne. Lead the strategy and execution of customer expansion initiatives across NinjaOne’s global footprint in North America, EMEA, LATAM, and APAC. Drive upsell, cross-sell, and adoption programs to maximize customer lifetime value while strengthening retention and loyalty. Reporting to the VP, Revenue Marketing, you will partner with Customer Success, Product Marketing, Customer Advocacy, and regional marketing leaders to deliver high-impact, data-driven programs tailored to regional dynamics. Create scalable global frameworks with regional execution to engage NinjaOne’s 30,000+ global customers and build programs that blend customer advocacy, lifecycle marketing, and expansion plays in a fast-scaling SaaS environment. Location
- We are flexible on hybrid/remote working from home in the USA in the following states: CA, CO, CT, FL, GA, IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA, WA. Preference will be given to candidates based in Austin, TX or those willing to relocate unassisted and able to work in-office 2 days per week.
What You’ll Be Doing
Global Expansion Strategy Design, lead, and scale global strategies for cross-sell, upsell, and retention with measurable goals
Partner with regional leads to adapt campaigns for NA, EMEA, LATAM, APAC, aligning global frameworks with local execution
Build and lead a global team, coaching regional leaders to execute programs that drive customer growth
Build integrated campaigns across ABM, lifecycle email, events, sales outreach, and digital channels to accelerate feature adoption
Establish a repeatable, measurable marketing/sales motion that drives customer expansion across the product suite
Cross-Functional Leadership Drive alignment with Customer Success, Advocacy, Sales, Product, and Community to coordinate global touchpoints
Develop scalable programs that regional teams can localize for cultural and market fit
Collaborate with Product Marketing to amplify customer voice and surface insights for expansion and churn risk mitigation
Customer Insights & Analytics Lead customer research (surveys, NPS, user groups, feedback loops) to inform program design
Define and report on expansion pipeline, retention, NDR, product adoption, and advocacy growth
Translate customer insights into actionable programs that drive revenue impact
Utilize Salesforce, Pardot/Marketo, Tableau/Power BI, 6sense, Pendo, and related tools to connect adoption and retention data to revenue
Lifecycle & Journey Mapping Build a global customer lifecycle framework from onboarding through expansion, renewal, and advocacy
Partner with Product Marketing and Content to deliver assets tailored to lifecycle stages and regional priorities
Ensure all customer touchpoints are segmented, personalized, and aligned to global and regional needs
Customer Engagement & Events Lead customer participation in events, including speaking opportunities, user groups, success stories, and advocacy spotlights
Work with Advocacy to identify champions for awards, case studies, and thought leadership
Support regional teams in delivering localized experiences while maintaining global consistency
Data-Driven Optimization Analyze performance across regions, products, and segments to refine expansion strategy
Build leadership dashboards showing impact on upsell/cross-sell, expansion pipeline, and customer health
Adjust strategy to reflect regional nuances and evolving needs
Other duties as assigned
About You
7+ years of B2B SaaS customer marketing with a proven record in upsell, cross-sell, retention, and global expansion
Expertise in lifecycle management, retention programs, and expansion strategies across regions
Demonstrated success improving NDR, adoption, and engagement
Advanced analytical skills with CRM, marketing automation, product analytics, and BI tools (Salesforce, Pardot, Tableau, Power BI, 6sense, Pendo, etc.)
Leadership experience building and managing teams and influencing across departments
Excellent communication, collaboration, and executive presentation skills
Ability to balance global strategy with local execution in a high-growth environment
Operate with urgency and flexibility in dynamic environments
Industry experience in IT, MSP, cybersecurity, or endpoint management required
Commitment to NinjaOne values: Curiosity, Integrity, Kindness, Humility, Builders
About Us NinjaOne automates IT tasks to deliver visibility, security, and control over endpoints for 30,000+ customers. We offer onboarding, training, and support, and are #1 on G2 in endpoint management categories.
What You’ll Love
Collaborative, kind, and curious community
Hybrid remote work options
Comprehensive benefits: medical, dental, vision
401(k) with company match
Unlimited PTO and opportunities for growth
Additional Information This position is NOT eligible for visa sponsorship. Certain geographic restrictions apply regarding Chicago city limits. Starting pay varies by location and experience. California or Colorado roles: $150,000–$180,000; New York: $150,000–$180,000. We are committed to an inclusive and diverse environment. This role is remote-friendly.
#BI-Remote
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Director, Global Customer Marketing at NinjaOne. Lead the strategy and execution of customer expansion initiatives across NinjaOne’s global footprint in North America, EMEA, LATAM, and APAC. Drive upsell, cross-sell, and adoption programs to maximize customer lifetime value while strengthening retention and loyalty. Reporting to the VP, Revenue Marketing, you will partner with Customer Success, Product Marketing, Customer Advocacy, and regional marketing leaders to deliver high-impact, data-driven programs tailored to regional dynamics. Create scalable global frameworks with regional execution to engage NinjaOne’s 30,000+ global customers and build programs that blend customer advocacy, lifecycle marketing, and expansion plays in a fast-scaling SaaS environment. Location
- We are flexible on hybrid/remote working from home in the USA in the following states: CA, CO, CT, FL, GA, IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA, WA. Preference will be given to candidates based in Austin, TX or those willing to relocate unassisted and able to work in-office 2 days per week.
What You’ll Be Doing
Global Expansion Strategy Design, lead, and scale global strategies for cross-sell, upsell, and retention with measurable goals
Partner with regional leads to adapt campaigns for NA, EMEA, LATAM, APAC, aligning global frameworks with local execution
Build and lead a global team, coaching regional leaders to execute programs that drive customer growth
Build integrated campaigns across ABM, lifecycle email, events, sales outreach, and digital channels to accelerate feature adoption
Establish a repeatable, measurable marketing/sales motion that drives customer expansion across the product suite
Cross-Functional Leadership Drive alignment with Customer Success, Advocacy, Sales, Product, and Community to coordinate global touchpoints
Develop scalable programs that regional teams can localize for cultural and market fit
Collaborate with Product Marketing to amplify customer voice and surface insights for expansion and churn risk mitigation
Customer Insights & Analytics Lead customer research (surveys, NPS, user groups, feedback loops) to inform program design
Define and report on expansion pipeline, retention, NDR, product adoption, and advocacy growth
Translate customer insights into actionable programs that drive revenue impact
Utilize Salesforce, Pardot/Marketo, Tableau/Power BI, 6sense, Pendo, and related tools to connect adoption and retention data to revenue
Lifecycle & Journey Mapping Build a global customer lifecycle framework from onboarding through expansion, renewal, and advocacy
Partner with Product Marketing and Content to deliver assets tailored to lifecycle stages and regional priorities
Ensure all customer touchpoints are segmented, personalized, and aligned to global and regional needs
Customer Engagement & Events Lead customer participation in events, including speaking opportunities, user groups, success stories, and advocacy spotlights
Work with Advocacy to identify champions for awards, case studies, and thought leadership
Support regional teams in delivering localized experiences while maintaining global consistency
Data-Driven Optimization Analyze performance across regions, products, and segments to refine expansion strategy
Build leadership dashboards showing impact on upsell/cross-sell, expansion pipeline, and customer health
Adjust strategy to reflect regional nuances and evolving needs
Other duties as assigned
About You
7+ years of B2B SaaS customer marketing with a proven record in upsell, cross-sell, retention, and global expansion
Expertise in lifecycle management, retention programs, and expansion strategies across regions
Demonstrated success improving NDR, adoption, and engagement
Advanced analytical skills with CRM, marketing automation, product analytics, and BI tools (Salesforce, Pardot, Tableau, Power BI, 6sense, Pendo, etc.)
Leadership experience building and managing teams and influencing across departments
Excellent communication, collaboration, and executive presentation skills
Ability to balance global strategy with local execution in a high-growth environment
Operate with urgency and flexibility in dynamic environments
Industry experience in IT, MSP, cybersecurity, or endpoint management required
Commitment to NinjaOne values: Curiosity, Integrity, Kindness, Humility, Builders
About Us NinjaOne automates IT tasks to deliver visibility, security, and control over endpoints for 30,000+ customers. We offer onboarding, training, and support, and are #1 on G2 in endpoint management categories.
What You’ll Love
Collaborative, kind, and curious community
Hybrid remote work options
Comprehensive benefits: medical, dental, vision
401(k) with company match
Unlimited PTO and opportunities for growth
Additional Information This position is NOT eligible for visa sponsorship. Certain geographic restrictions apply regarding Chicago city limits. Starting pay varies by location and experience. California or Colorado roles: $150,000–$180,000; New York: $150,000–$180,000. We are committed to an inclusive and diverse environment. This role is remote-friendly.
#BI-Remote
#J-18808-Ljbffr