EVR Advertising
Overview
EVR Advertising
is a full-service ad agency located in Manchester, New Hampshire. We’re looking for a data-oriented person to join our collaborative environment where everyone contributes and celebrates success. The
Digital Marketing Specialist / Manager
at EVR is perfect for a digital media marketer who relishes the opportunity to dive into data, translating performance trends into strategies and opportunities. Playing a key role in planning, executing, and optimizing digital campaigns, this role requires a
data-driven, analytical thinker
to work cross-functionally with media, accounts and creative teams to deliver strategic, results-oriented campaigns.
Digital Marketing Campaign Strategy
Develop and manage digital campaigns across Paid Search, Programmatic, Display, Paid Social, YouTube, OTT/CTV, Streaming Audio, etc.
Collaborate with Account Executives to align campaign strategies with client goals and past performance.
Use first- and third-party data to inform targeting, audience segmentation, and geographic strategy.
Present media recommendations and rationale to internal teams and clients.
Analytics Set-up and Tracking
Build and manage UTM-tagged URLs, tracking pixels (Meta, LinkedIn, Google Ads, etc.) and VAST tags.
Use Google Tag Manager (GTM) to deploy and troubleshoot tags and conversion events.
Configure and validate conversion events using GTM, platform-specific tools, and analytics platforms.
Ad Platform Management and Analytics Facilitate digital campaign launches and manage budgets/pacing/data-driven optimizations by ad platform including:
Google Ads Platforms including: Paid Search Management (Keyword research and planning, Effective text ad development, Ongoing management and optimization, Reporting of success and recommendations for improvement) Google Display, Performance Max (PMax), YouTube
Paid Social (META, LinkedIn, TikTok, Snapchat, etc.)
Programmatic Media
OTT/CTV
Streaming Audio
Plan, execute, and measure A/B experiments and conversion tests.
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) using various tools (Ad platforms, GA4, Call Rail, etc.)
Collaborate with the account team on reporting cadence and format (email updates, LookerStudio dashboards and PowerPoint presentations).
Ability to present results in client meetings (virtual and in-person) with confidence and clarity.
Client Relationship Management (CRM) Analysis
Connect digital marketing activity to client CRM data
Analyze campaign performance across the entire client sales funnel
Understand the business lifecycle and full sales process to be able to interact and respond to client inquiries.
Build LookerStudio dashboards and performance presentations to demonstrate ROI
Use AI to help process large amounts of data in order to develop a narrative around ongoing strategy, results and recommendations.
Required Skills and Experience
Bachelor’s degree in Digital Marketing, Advertising, Communications or related field.
A minimum of five (5) years of developing, managing and implementing paid digital marketing and social campaigns.
Must have a passion for numbers, data, budgeting and Excel while possessing an analytics-first mindset
Strong client-facing presentation skills
Strong knowledge of advertising and marketing trends, and digital media strategy.
Ability to multi-task, work under tight deadlines and frequently adjust to changing priorities and timelines.
Excellent written and verbal communication skills.
Outstanding commitment to customer service.
Ability to present ideas, problem solve and negotiate.
Exceptional attention to detail, organization and time management.
Strong knowledge of ad platforms (Google Ads, META Ads, etc), analytics tools (GA4, LookerStudio, SuperMetrics etc) and SEM tools (Google Search Console)
Experience with incorporating AI into the marketing process is a plus.
What We Offer
EVR maintains a
hybrid
workplace, with staff working at the Manchester, NH office three days a week (Tuesday-Thursday) and from anywhere two days a week (Monday and Friday)
Early Fridays
Health, dental & vision insurances
401k with company match
Groovy Millyard workspace
Free parking
At EVR Advertising, we believe in fostering a collaborative, creative environment where great ideas flourish. If you\'re ready to take on a key role in our agency\'s success, we want to hear from you.
EVR Advertising is an equal-opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr
EVR Advertising
is a full-service ad agency located in Manchester, New Hampshire. We’re looking for a data-oriented person to join our collaborative environment where everyone contributes and celebrates success. The
Digital Marketing Specialist / Manager
at EVR is perfect for a digital media marketer who relishes the opportunity to dive into data, translating performance trends into strategies and opportunities. Playing a key role in planning, executing, and optimizing digital campaigns, this role requires a
data-driven, analytical thinker
to work cross-functionally with media, accounts and creative teams to deliver strategic, results-oriented campaigns.
Digital Marketing Campaign Strategy
Develop and manage digital campaigns across Paid Search, Programmatic, Display, Paid Social, YouTube, OTT/CTV, Streaming Audio, etc.
Collaborate with Account Executives to align campaign strategies with client goals and past performance.
Use first- and third-party data to inform targeting, audience segmentation, and geographic strategy.
Present media recommendations and rationale to internal teams and clients.
Analytics Set-up and Tracking
Build and manage UTM-tagged URLs, tracking pixels (Meta, LinkedIn, Google Ads, etc.) and VAST tags.
Use Google Tag Manager (GTM) to deploy and troubleshoot tags and conversion events.
Configure and validate conversion events using GTM, platform-specific tools, and analytics platforms.
Ad Platform Management and Analytics Facilitate digital campaign launches and manage budgets/pacing/data-driven optimizations by ad platform including:
Google Ads Platforms including: Paid Search Management (Keyword research and planning, Effective text ad development, Ongoing management and optimization, Reporting of success and recommendations for improvement) Google Display, Performance Max (PMax), YouTube
Paid Social (META, LinkedIn, TikTok, Snapchat, etc.)
Programmatic Media
OTT/CTV
Streaming Audio
Plan, execute, and measure A/B experiments and conversion tests.
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) using various tools (Ad platforms, GA4, Call Rail, etc.)
Collaborate with the account team on reporting cadence and format (email updates, LookerStudio dashboards and PowerPoint presentations).
Ability to present results in client meetings (virtual and in-person) with confidence and clarity.
Client Relationship Management (CRM) Analysis
Connect digital marketing activity to client CRM data
Analyze campaign performance across the entire client sales funnel
Understand the business lifecycle and full sales process to be able to interact and respond to client inquiries.
Build LookerStudio dashboards and performance presentations to demonstrate ROI
Use AI to help process large amounts of data in order to develop a narrative around ongoing strategy, results and recommendations.
Required Skills and Experience
Bachelor’s degree in Digital Marketing, Advertising, Communications or related field.
A minimum of five (5) years of developing, managing and implementing paid digital marketing and social campaigns.
Must have a passion for numbers, data, budgeting and Excel while possessing an analytics-first mindset
Strong client-facing presentation skills
Strong knowledge of advertising and marketing trends, and digital media strategy.
Ability to multi-task, work under tight deadlines and frequently adjust to changing priorities and timelines.
Excellent written and verbal communication skills.
Outstanding commitment to customer service.
Ability to present ideas, problem solve and negotiate.
Exceptional attention to detail, organization and time management.
Strong knowledge of ad platforms (Google Ads, META Ads, etc), analytics tools (GA4, LookerStudio, SuperMetrics etc) and SEM tools (Google Search Console)
Experience with incorporating AI into the marketing process is a plus.
What We Offer
EVR maintains a
hybrid
workplace, with staff working at the Manchester, NH office three days a week (Tuesday-Thursday) and from anywhere two days a week (Monday and Friday)
Early Fridays
Health, dental & vision insurances
401k with company match
Groovy Millyard workspace
Free parking
At EVR Advertising, we believe in fostering a collaborative, creative environment where great ideas flourish. If you\'re ready to take on a key role in our agency\'s success, we want to hear from you.
EVR Advertising is an equal-opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr