Posterity Health
Posterity Health is seeking a results-driven Digital Marketing Specialist to lead our digital strategy, manage our media budget, optimize our website, and drive qualified leads for our fertility-focused health services. This role is ideal for someone passionate about digital innovation, healthcare marketing, and performance analytics.
Key Responsibilities:
Digital Media & Budget Management Develop and execute paid media campaigns across platforms (Google Ads, Meta, LinkedIn, etc.) Manage and optimize digital advertising budgets to maximize ROI Monitor campaign performance and adjust strategies based on analytics Website Management Oversee website content, structure, and performance Collaborate with developers/designers to ensure a user-friendly experience Implement SEO best practices to improve organic visibility Lead Generation & Conversion Design and execute lead generation strategies (landing pages, email campaigns, CTAs) Track and analyze lead funnel performance using CRM and analytics tools Collaborate with sales and clinical teams to align marketing efforts with patient acquisition goals Analytics & Reporting Use tools like Google Analytics, HubSpot, and SEMrush to monitor KPIs Provide regular reports on campaign performance, website traffic, and lead quality Recommend data-driven improvements to enhance marketing effectiveness Qualifications:
Bachelor's degree in Marketing, Communications, or related field 3+ years of experience in digital marketing, preferably in healthcare or wellness Proficiency in Google Ads, Meta Business Suite, SEO tools, and CMS platforms Strong analytical skills and experience with marketing automation and CRM systems Excellent communication and project management skills Preferred Skills:
Experience in fertility, men's health, or telehealth services Familiarity with HIPAA-compliant marketing practices Graphic design or video editing skills a plus
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Digital Media & Budget Management Develop and execute paid media campaigns across platforms (Google Ads, Meta, LinkedIn, etc.) Manage and optimize digital advertising budgets to maximize ROI Monitor campaign performance and adjust strategies based on analytics Website Management Oversee website content, structure, and performance Collaborate with developers/designers to ensure a user-friendly experience Implement SEO best practices to improve organic visibility Lead Generation & Conversion Design and execute lead generation strategies (landing pages, email campaigns, CTAs) Track and analyze lead funnel performance using CRM and analytics tools Collaborate with sales and clinical teams to align marketing efforts with patient acquisition goals Analytics & Reporting Use tools like Google Analytics, HubSpot, and SEMrush to monitor KPIs Provide regular reports on campaign performance, website traffic, and lead quality Recommend data-driven improvements to enhance marketing effectiveness Qualifications:
Bachelor's degree in Marketing, Communications, or related field 3+ years of experience in digital marketing, preferably in healthcare or wellness Proficiency in Google Ads, Meta Business Suite, SEO tools, and CMS platforms Strong analytical skills and experience with marketing automation and CRM systems Excellent communication and project management skills Preferred Skills:
Experience in fertility, men's health, or telehealth services Familiarity with HIPAA-compliant marketing practices Graphic design or video editing skills a plus
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