Proper Hospitality
Senior Manager, Social Media
Proper Hospitality, Los Angeles, California, United States, 90079
Overview
Proper Hospitality is seeking a highly talented and visionary Director of Social Media to join our Marketing team in Los Angeles. Position Overview The Director of Social Media is a dynamic brand storyteller and strategic leader who will shape and scale Proper Hospitality’s organic social presence across platforms. This role is pivotal in evolving our multi-property strategy into a culturally influential, visually iconic, and business-driving brand channel. We’re looking for someone who’s not just fluent in the digital landscape but can help define it. This person brings fresh thinking and bold creativity. They will blend Proper’s distinctive aesthetic with performance-driven goals, elevating our presence across Instagram, TikTok, Pinterest, and emerging platforms. This role requires both vision and follow-through. The ideal candidate thrives in fast-paced environments, collaborates deeply with internal and external partners, and is equally energized by strategic planning and thoughtful execution. They are a natural team player who supports their colleagues, brings energy to ideation, and contributes meaningfully across functions. What You’ll Do
Own Proper’s multi-property organic social strategy and lead content planning across platforms Champion brand voice and creative vision in daily content, campaigns, and creator partnerships Lead a test-and-learn approach to formats, captions, and platform innovations Build and manage a curated network of creators and influencers who reflect our brand values Collaborate cross-functionally with Creative, Brand, PR, Growth, and Hotel teams Monitor KPIs like engagement, reach, video views, saves, and contribution to bookings Support the growth team with insights for paid social, funnel alignment, and creative iteration Manage and mentor social team members and help scale our brand storytelling across cities What You Bring
7–10 years in social media strategy or content marketing within luxury, lifestyle, or hospitality Proven success growing premium brands through culturally resonant content and community Strong understanding of content performance and influencer marketing Creative eye for elevated visuals, editorial tone, and on-brand storytelling Collaborative mindset with experience working across creative and growth teams Willingness to contribute to both high-level strategy and execution when needed What We Offer
A creative, collaborative, and design-forward environment Opportunities to shape the visual identity of new hotel openings and flagship campaigns Access to unique travel and lifestyle experiences through our properties Competitive salary, benefits, and travel perks $110,000-140,000 Company Overview
Proper Hospitality is a diverse team of passionate individuals who share a common love for hotels and the art of hospitality. Our philosophy is simple: there is a right way to do things, and anything less just isn’t proper. We are seeking the best of the best—both within and outside the industry—to join us in building a new kind of lifestyle hospitality company, inspired by a centuries-old tradition. We’re a small, focused team building something long-lasting. The work is hands-on, dynamic, and meaningful. To achieve our vision—to inspire and transport people—we seek like-minded candidates who embody our ethos, The Pillars of Proper: Care Proper: We are natural and gracious hosts to all. Achieve Proper: We are committed to excellence. Imagine Proper: We are resourceful. Present Proper: We have an appreciation for style and culture. Equal Opportunity
Proper Hospitality is an equal-opportunity employer. We provide employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, gender identity or expression, genetics, or any other federally or state-protected category. We also consider qualified applicants with criminal histories in accordance with local Fair Chance Hiring Ordinances. Job Details
Seniority level: Director Employment type: Full-time Job function: Marketing and Sales Industries: Hospitality
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Proper Hospitality is seeking a highly talented and visionary Director of Social Media to join our Marketing team in Los Angeles. Position Overview The Director of Social Media is a dynamic brand storyteller and strategic leader who will shape and scale Proper Hospitality’s organic social presence across platforms. This role is pivotal in evolving our multi-property strategy into a culturally influential, visually iconic, and business-driving brand channel. We’re looking for someone who’s not just fluent in the digital landscape but can help define it. This person brings fresh thinking and bold creativity. They will blend Proper’s distinctive aesthetic with performance-driven goals, elevating our presence across Instagram, TikTok, Pinterest, and emerging platforms. This role requires both vision and follow-through. The ideal candidate thrives in fast-paced environments, collaborates deeply with internal and external partners, and is equally energized by strategic planning and thoughtful execution. They are a natural team player who supports their colleagues, brings energy to ideation, and contributes meaningfully across functions. What You’ll Do
Own Proper’s multi-property organic social strategy and lead content planning across platforms Champion brand voice and creative vision in daily content, campaigns, and creator partnerships Lead a test-and-learn approach to formats, captions, and platform innovations Build and manage a curated network of creators and influencers who reflect our brand values Collaborate cross-functionally with Creative, Brand, PR, Growth, and Hotel teams Monitor KPIs like engagement, reach, video views, saves, and contribution to bookings Support the growth team with insights for paid social, funnel alignment, and creative iteration Manage and mentor social team members and help scale our brand storytelling across cities What You Bring
7–10 years in social media strategy or content marketing within luxury, lifestyle, or hospitality Proven success growing premium brands through culturally resonant content and community Strong understanding of content performance and influencer marketing Creative eye for elevated visuals, editorial tone, and on-brand storytelling Collaborative mindset with experience working across creative and growth teams Willingness to contribute to both high-level strategy and execution when needed What We Offer
A creative, collaborative, and design-forward environment Opportunities to shape the visual identity of new hotel openings and flagship campaigns Access to unique travel and lifestyle experiences through our properties Competitive salary, benefits, and travel perks $110,000-140,000 Company Overview
Proper Hospitality is a diverse team of passionate individuals who share a common love for hotels and the art of hospitality. Our philosophy is simple: there is a right way to do things, and anything less just isn’t proper. We are seeking the best of the best—both within and outside the industry—to join us in building a new kind of lifestyle hospitality company, inspired by a centuries-old tradition. We’re a small, focused team building something long-lasting. The work is hands-on, dynamic, and meaningful. To achieve our vision—to inspire and transport people—we seek like-minded candidates who embody our ethos, The Pillars of Proper: Care Proper: We are natural and gracious hosts to all. Achieve Proper: We are committed to excellence. Imagine Proper: We are resourceful. Present Proper: We have an appreciation for style and culture. Equal Opportunity
Proper Hospitality is an equal-opportunity employer. We provide employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, gender identity or expression, genetics, or any other federally or state-protected category. We also consider qualified applicants with criminal histories in accordance with local Fair Chance Hiring Ordinances. Job Details
Seniority level: Director Employment type: Full-time Job function: Marketing and Sales Industries: Hospitality
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