Launch Potato
Overview
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. Base Salary: $80,000 to $110,000 per year. This role has a clear growth path to lead performance video across brands and verticals within Launch Potato’s portfolio. Responsibilities
You are a YouTube performance marketing expert who will take full ownership of Launch Potato’s YouTube business. You’ll combine hands-on campaign management with high-level strategy, directly owning campaign execution, P&L, and growth targets. Test new creatives, develop playbooks, and push the limits of what’s possible in YouTube performance marketing. Over time, expand into other verticals and performance video platforms. Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns. Drive measurable improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration. Collaborate with the creative team on video production, advocating for what campaigns need to succeed. Expand YouTube campaigns into new insurance and financial services verticals to drive incremental revenue and portfolio growth. Share best practices and insights across the Paid Media team to strengthen YouTube performance in other verticals. Build and lead a video-first performance marketing and paid media team to support execution as investment scales. Work with internal stakeholders and external vendors to build new audiences targeting high-value customers. Qualifications
Must have proven success scaling new and existing brands on YouTube with profitable results. Strong analytical skills with proficiency in BI tools (Looker, Google Analytics) and advanced Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation). Strong understanding of best practices for high-performing creatives, including YouTube ABCDs, briefs, and collaboration with video production teams. Demonstrated experience owning P&L and hitting aggressive growth and profitability goals, and building best-practice playbooks. Exceptional collaboration and proactive communication skills; comfortable presenting insights in written and verbal form, and influencing decision-making across teams. Experience: 6+ years managing and scaling a YouTube performance-based portfolio with budgets of $20M+/year. Experience & Role Details
Your role is a YouTube performance marketing expert responsible for scaling one of Launch Potato’s most important growth channels while maintaining profitability. Expect hands-on campaign management combined with strategic leadership; growth into other video platforms may occur over time. Outcomes (Performance Expectations)
Take ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns. Deliver consistent growth in spend and profitability, aiming for at least 2x annualized run rate in year one with a minimum 110% ROAS. Provide actionable insights backed by data, reporting, and analysis. Drive improvements in CTR, CVR, ROAS, and margins through creative testing and iteration. Collaborate with the creative team on video production and campaign needs. Expand YouTube campaigns into new verticals to drive incremental revenue. Share best practices across the Paid Media team to strengthen YouTube performance. Build and lead a video-first performance marketing team to support execution as investment scales. Work with internal stakeholders and external vendors to build new audiences targeting high-value customers. Success Looks Like
You consistently scale YouTube while maintaining profitability. You set the standard for ownership and operational excellence. You generate learnings that advance the entire paid media team. You become the go-to internal expert for video-first performance marketing. You lay the foundation for a high-performing video team under your leadership. Competencies
Technical Mastery: Deep expertise in Google/YouTube Ads and analytics platforms (Looker). P&L Ownership: Experience managing budgets at scale and delivering growth and margin goals. Communication: Strong verbal and written communication skills; ability to articulate data and perspectives clearly for leadership alignment. Problem-Solving: Ability to translate performance data into actionable growth strategies. Adaptability: Thrive in a fast-paced environment, with multi-project management. Leadership Potential: Interest and ability to grow into a management role. Growth Focus: Commitment to staying ahead of video and performance marketing trends. Operational Efficiency: Build scalable campaigns with appropriate creative sizes and events to gain a competitive edge. Nice to Have
Experience with linear TV, streaming, or other video-first platforms (Meta, TikTok). Experience with MMM tools and measurement solutions to understand video halo effects. Familiarity with AI tools (Gemini, ChatGPT, Claude, MidJourney) for workflows. Knowledge of personal finance and consumer financial products. Experience mentoring peers or leading knowledge-sharing initiatives. Familiarity with competitor analysis tools (SimilarWeb, AdBeat, Ahrefs, SpyFu). Compensation
Total compensation includes base salary, profit-sharing bonus, and benefits. Base pay ranges are set according to market rates for the nearest major metro and vary based on the company’s Levels Framework. Future increases are based on company and personal performance. EEO Statement
We are an Equal Employment Opportunity employer. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, protected veteran status, disability, or other legally protected characteristics. Additional Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Advertising Services Referrals increase your chances of interviewing at Launch Potato. We’re unlocking community knowledge with experts contributing insights directly into each article, started with AI assistance.
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Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. Base Salary: $80,000 to $110,000 per year. This role has a clear growth path to lead performance video across brands and verticals within Launch Potato’s portfolio. Responsibilities
You are a YouTube performance marketing expert who will take full ownership of Launch Potato’s YouTube business. You’ll combine hands-on campaign management with high-level strategy, directly owning campaign execution, P&L, and growth targets. Test new creatives, develop playbooks, and push the limits of what’s possible in YouTube performance marketing. Over time, expand into other verticals and performance video platforms. Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns. Drive measurable improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration. Collaborate with the creative team on video production, advocating for what campaigns need to succeed. Expand YouTube campaigns into new insurance and financial services verticals to drive incremental revenue and portfolio growth. Share best practices and insights across the Paid Media team to strengthen YouTube performance in other verticals. Build and lead a video-first performance marketing and paid media team to support execution as investment scales. Work with internal stakeholders and external vendors to build new audiences targeting high-value customers. Qualifications
Must have proven success scaling new and existing brands on YouTube with profitable results. Strong analytical skills with proficiency in BI tools (Looker, Google Analytics) and advanced Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation). Strong understanding of best practices for high-performing creatives, including YouTube ABCDs, briefs, and collaboration with video production teams. Demonstrated experience owning P&L and hitting aggressive growth and profitability goals, and building best-practice playbooks. Exceptional collaboration and proactive communication skills; comfortable presenting insights in written and verbal form, and influencing decision-making across teams. Experience: 6+ years managing and scaling a YouTube performance-based portfolio with budgets of $20M+/year. Experience & Role Details
Your role is a YouTube performance marketing expert responsible for scaling one of Launch Potato’s most important growth channels while maintaining profitability. Expect hands-on campaign management combined with strategic leadership; growth into other video platforms may occur over time. Outcomes (Performance Expectations)
Take ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns. Deliver consistent growth in spend and profitability, aiming for at least 2x annualized run rate in year one with a minimum 110% ROAS. Provide actionable insights backed by data, reporting, and analysis. Drive improvements in CTR, CVR, ROAS, and margins through creative testing and iteration. Collaborate with the creative team on video production and campaign needs. Expand YouTube campaigns into new verticals to drive incremental revenue. Share best practices across the Paid Media team to strengthen YouTube performance. Build and lead a video-first performance marketing team to support execution as investment scales. Work with internal stakeholders and external vendors to build new audiences targeting high-value customers. Success Looks Like
You consistently scale YouTube while maintaining profitability. You set the standard for ownership and operational excellence. You generate learnings that advance the entire paid media team. You become the go-to internal expert for video-first performance marketing. You lay the foundation for a high-performing video team under your leadership. Competencies
Technical Mastery: Deep expertise in Google/YouTube Ads and analytics platforms (Looker). P&L Ownership: Experience managing budgets at scale and delivering growth and margin goals. Communication: Strong verbal and written communication skills; ability to articulate data and perspectives clearly for leadership alignment. Problem-Solving: Ability to translate performance data into actionable growth strategies. Adaptability: Thrive in a fast-paced environment, with multi-project management. Leadership Potential: Interest and ability to grow into a management role. Growth Focus: Commitment to staying ahead of video and performance marketing trends. Operational Efficiency: Build scalable campaigns with appropriate creative sizes and events to gain a competitive edge. Nice to Have
Experience with linear TV, streaming, or other video-first platforms (Meta, TikTok). Experience with MMM tools and measurement solutions to understand video halo effects. Familiarity with AI tools (Gemini, ChatGPT, Claude, MidJourney) for workflows. Knowledge of personal finance and consumer financial products. Experience mentoring peers or leading knowledge-sharing initiatives. Familiarity with competitor analysis tools (SimilarWeb, AdBeat, Ahrefs, SpyFu). Compensation
Total compensation includes base salary, profit-sharing bonus, and benefits. Base pay ranges are set according to market rates for the nearest major metro and vary based on the company’s Levels Framework. Future increases are based on company and personal performance. EEO Statement
We are an Equal Employment Opportunity employer. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, protected veteran status, disability, or other legally protected characteristics. Additional Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Advertising Services Referrals increase your chances of interviewing at Launch Potato. We’re unlocking community knowledge with experts contributing insights directly into each article, started with AI assistance.
#J-18808-Ljbffr