Exxat
Overview
Company Description Exxat is the leading provider of all-in-one education management solutions for programs with clinical or field experiences. Our platform streamlines critical processes such as placements, compliance tracking, contract management, and curriculum mapping to enhance collaboration between schools, sites, and students. With solutions like Exxat Prism, Exxat Approve, and Exxat One, we empower academic institutions and hospital systems to efficiently manage clinical/field education. Trusted by over 1600 programs across 550 academic institutions and 4000 clinical partners, our platform supports over 200,000 students nationwide. Events with Impact: Scale Strategy. Prove ROI. Fuel Expansion. As our first Events Marketing Manager for Prism, Approve, and One, you’ll step into a role to build an event strategy that supports company expansion, ensuring every investment delivers measurable ROI, and turning our flagship Cohere conference into a stand-out industry event. You’ll gain the chance to lead strategy and execution, be the liaison between sales, marketing, and account management.
The Role You’ll Play
As our Events Marketing Manager, you’ll take a strong foundation of conferences, webinars, training workshops, and Cohere to shape Exxat into an industry leader. You’ll balance strategy and execution, making data-driven recommendations on where Exxat should show up, how we should invest, and which experiences will deliver the greatest impact. You’ll ground decisions in ROI and pipeline contribution, bringing clarity to conversations with senior leaders and helping the organization align on the right priorities. At the same time, you’ll roll up your sleeves to deliver high-profile events yourself, ensuring both strategy and execution are equally strong. This is a player-coach role where you’ll manage an Events Marketing Specialist and work closely with cross-functional partners. You’ll bring rigor to event measurement, confidence in making tradeoffs, and creativity in shaping the event experiences that fuel the pipeline, elevate our brand, and expand our national reach. You’ll also play a central role in evolving Cohere into a stand-out industry event, building the discipline to measure ROI across all event types, and designing the annual roadmap that guides Exxat into new markets. How You’ll Contribute Lead our flagship Cohere. You’ll be the driving force behind Cohere 2026, setting the theme, curating the agenda, recruiting speakers and partners, and orchestrating the event from concept to execution. Shape the events roadmap. You’ll design the annual strategy, using data and ROI insights to recommend where Exxat should show up, what to scale back, and how to expand our footprint for nursing and emerging domains. Bring rigor to ROI.
You’ll establish the discipline to evaluate every event, comparing lead quality, pipeline contribution, and brand impact, and use those insights to make confident recommendations about where to invest next. Collaborate across functions.
You’ll work shoulder-to-shoulder with Marketing Operations, Product Marketing, RevOps, Sales, Customer Success, and Creative to make sure every event, from first invitation to follow-up campaign, lands with maximum impact. Create impactful content.
You’ll work with the design and marketing teams to develop fresh collateral for events. You will also engage with clients to gather testimonials to empower our messaging. Experiment and optimize.
You’ll bring fresh ideas to formats, content, and engagement tactics, piloting new approaches while streamlining processes to strengthen, accelerate, and smarten the events engine. What You’ll Help Make Possible A Cohere that sets the standard. You’ll evolve our Cohere conference into a must-attend event for higher education leaders, an experience that elevates our brand, sparks meaningful conversations, and drives lasting relationships. Events that prove their value . You’ll deliver sponsored conferences, webinars, and owned events that generate high-quality leads, contribute directly to the pipeline, and demonstrate measurable ROI. A Multi-discipline stage for Exxat. You’ll chart our entry into new disciplines and verticals, ensuring we’re showing up in the right places to build awareness and fuel expansion. A scalable events engine. You’ll build the playbooks, processes, and measurement frameworks that make events more efficient, repeatable, and impactful over time. A culture of experimentation and growth. You’ll champion an iterative, agile mindset, where progress is valued over perfection, test-and-learn approaches are embraced, and data drives smarter decisions. Every event becomes an opportunity to refine, adapt, and raise the bar together. Who You’ll Work With
You’ll report to the Director of Marketing and partner closely with: Business Development Manager , for performance reporting, attribution, process improvement, event lead capture, post-event follow-up, and buyer insights Product Marketing , for messaging, ideal customer profiles, assets, storytelling, registration/landing pages, and amplification VP of Customer Experience , for webinar topics, collateral and messaging content, and engaging champions via focus groups Director of Operations and Account Managers , for workshops, speaker sourcing, and focus group planning External vendors and agencies , for production, AV, venues, and specialized execution support What You Bring to the Table
You get energy from creating experiences that bring people together—sparking conversations, building relationships, and leaving a lasting impression. You’ve been in the thick of B2B events, from buzzing conference floors to virtual stages, and you know the magic happens when strategy and execution come together seamlessly. You’re equal parts planner and strategist. You can wrangle budgets, timelines, and vendors with ease, but you also light up when curating themes, shaping agendas, and deciding where events can make the biggest impact. Most of all, you’re excited by the opportunity to build on a strong foundation and help build what’s next: an events engine that drives growth, proves its ROI, and takes Exxat onto a bigger stage across higher education and into new disciplines. Event Leadership. You’ve delivered B2B events end-to-end, virtual, in-person, and conferences, and know how to make both the big picture and the details sing. Strategic Ownership. You’ve built or shaped event strategies, deciding where to invest and how to measure success. Operational Strength. You’re skilled at managing budgets, contracts, logistics, and on-the-ground execution. Builder’s Mindset.
You’ve helped take something solid and scale it into something great, strengthening processes and creating repeatable wins. Analytical Approach.
You use data to tell the story of impact, refine strategy, and make confident decisions. Agility. You roll with shifting priorities and unexpected challenges, finding solutions and keeping momentum. Collaboration. You’ve worked across teams, building alignment and trust to deliver outcomes that matter. What Success Looks Like
Success in this role starts with hitting the ground running, taking ownership of high-priority events while building the strategies, processes, and partnerships that take our events program to the next level. In your first few months, success looks like: Taking the reins on Cohere 2026 planning, establishing the theme, securing a venue, identifying speakers, and setting a clear execution path. Quickly building strong cross-functional relationships with Marketing, Sales, and Customer Success to align event goals with business outcomes. Locking in the ~50 conferences that we intend to go to and why, providing clarity and direction for the leadership, ensuring the team is focused, supported, and set up to succeed. Planning and supporting ~25 Training Workshops (CohereX) Bringing an early lens of ROI, tracking performance data, asking the right questions, and surfacing opportunities for smarter investment. By six months and beyond, success means: Delivering Cohere 2026 as a high-impact, pipeline-driving flagship event that elevates Exxat industry presence. Designing and securing alignment on the FY27 events roadmap, with clear priorities, ROI discipline, and expansion pathways into new markets. Establishing reliable reporting processes that demonstrate how events contribute to pipeline, brand visibility, and strategic growth. Being recognized as a trusted partner and strategic voice across the organization, bringing clarity, building alignment, and keeping complex initiatives on track. Elevating the events function into a disciplined, scalable growth driver, with playbooks and processes that allow the team to move faster and with greater impact. How We Support You
You do your best work when you’re trusted to lead with autonomy, given room to grow, and supported with the resources you need to make an impact. At Exxat, we design our support with that in mind, so you can focus on building, learning, and shaping what’s next in your career. Fair, transparent compensation. The starting salary would be $75,000 with goal-based bonuses based on success of events. Flexibility and balance. Work remotely with the intention of coming into the office once a month. People-first culture. A caring, inclusive environment where balance and belonging are prioritized, and where diverse perspectives shape stronger outcomes.
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Company Description Exxat is the leading provider of all-in-one education management solutions for programs with clinical or field experiences. Our platform streamlines critical processes such as placements, compliance tracking, contract management, and curriculum mapping to enhance collaboration between schools, sites, and students. With solutions like Exxat Prism, Exxat Approve, and Exxat One, we empower academic institutions and hospital systems to efficiently manage clinical/field education. Trusted by over 1600 programs across 550 academic institutions and 4000 clinical partners, our platform supports over 200,000 students nationwide. Events with Impact: Scale Strategy. Prove ROI. Fuel Expansion. As our first Events Marketing Manager for Prism, Approve, and One, you’ll step into a role to build an event strategy that supports company expansion, ensuring every investment delivers measurable ROI, and turning our flagship Cohere conference into a stand-out industry event. You’ll gain the chance to lead strategy and execution, be the liaison between sales, marketing, and account management.
The Role You’ll Play
As our Events Marketing Manager, you’ll take a strong foundation of conferences, webinars, training workshops, and Cohere to shape Exxat into an industry leader. You’ll balance strategy and execution, making data-driven recommendations on where Exxat should show up, how we should invest, and which experiences will deliver the greatest impact. You’ll ground decisions in ROI and pipeline contribution, bringing clarity to conversations with senior leaders and helping the organization align on the right priorities. At the same time, you’ll roll up your sleeves to deliver high-profile events yourself, ensuring both strategy and execution are equally strong. This is a player-coach role where you’ll manage an Events Marketing Specialist and work closely with cross-functional partners. You’ll bring rigor to event measurement, confidence in making tradeoffs, and creativity in shaping the event experiences that fuel the pipeline, elevate our brand, and expand our national reach. You’ll also play a central role in evolving Cohere into a stand-out industry event, building the discipline to measure ROI across all event types, and designing the annual roadmap that guides Exxat into new markets. How You’ll Contribute Lead our flagship Cohere. You’ll be the driving force behind Cohere 2026, setting the theme, curating the agenda, recruiting speakers and partners, and orchestrating the event from concept to execution. Shape the events roadmap. You’ll design the annual strategy, using data and ROI insights to recommend where Exxat should show up, what to scale back, and how to expand our footprint for nursing and emerging domains. Bring rigor to ROI.
You’ll establish the discipline to evaluate every event, comparing lead quality, pipeline contribution, and brand impact, and use those insights to make confident recommendations about where to invest next. Collaborate across functions.
You’ll work shoulder-to-shoulder with Marketing Operations, Product Marketing, RevOps, Sales, Customer Success, and Creative to make sure every event, from first invitation to follow-up campaign, lands with maximum impact. Create impactful content.
You’ll work with the design and marketing teams to develop fresh collateral for events. You will also engage with clients to gather testimonials to empower our messaging. Experiment and optimize.
You’ll bring fresh ideas to formats, content, and engagement tactics, piloting new approaches while streamlining processes to strengthen, accelerate, and smarten the events engine. What You’ll Help Make Possible A Cohere that sets the standard. You’ll evolve our Cohere conference into a must-attend event for higher education leaders, an experience that elevates our brand, sparks meaningful conversations, and drives lasting relationships. Events that prove their value . You’ll deliver sponsored conferences, webinars, and owned events that generate high-quality leads, contribute directly to the pipeline, and demonstrate measurable ROI. A Multi-discipline stage for Exxat. You’ll chart our entry into new disciplines and verticals, ensuring we’re showing up in the right places to build awareness and fuel expansion. A scalable events engine. You’ll build the playbooks, processes, and measurement frameworks that make events more efficient, repeatable, and impactful over time. A culture of experimentation and growth. You’ll champion an iterative, agile mindset, where progress is valued over perfection, test-and-learn approaches are embraced, and data drives smarter decisions. Every event becomes an opportunity to refine, adapt, and raise the bar together. Who You’ll Work With
You’ll report to the Director of Marketing and partner closely with: Business Development Manager , for performance reporting, attribution, process improvement, event lead capture, post-event follow-up, and buyer insights Product Marketing , for messaging, ideal customer profiles, assets, storytelling, registration/landing pages, and amplification VP of Customer Experience , for webinar topics, collateral and messaging content, and engaging champions via focus groups Director of Operations and Account Managers , for workshops, speaker sourcing, and focus group planning External vendors and agencies , for production, AV, venues, and specialized execution support What You Bring to the Table
You get energy from creating experiences that bring people together—sparking conversations, building relationships, and leaving a lasting impression. You’ve been in the thick of B2B events, from buzzing conference floors to virtual stages, and you know the magic happens when strategy and execution come together seamlessly. You’re equal parts planner and strategist. You can wrangle budgets, timelines, and vendors with ease, but you also light up when curating themes, shaping agendas, and deciding where events can make the biggest impact. Most of all, you’re excited by the opportunity to build on a strong foundation and help build what’s next: an events engine that drives growth, proves its ROI, and takes Exxat onto a bigger stage across higher education and into new disciplines. Event Leadership. You’ve delivered B2B events end-to-end, virtual, in-person, and conferences, and know how to make both the big picture and the details sing. Strategic Ownership. You’ve built or shaped event strategies, deciding where to invest and how to measure success. Operational Strength. You’re skilled at managing budgets, contracts, logistics, and on-the-ground execution. Builder’s Mindset.
You’ve helped take something solid and scale it into something great, strengthening processes and creating repeatable wins. Analytical Approach.
You use data to tell the story of impact, refine strategy, and make confident decisions. Agility. You roll with shifting priorities and unexpected challenges, finding solutions and keeping momentum. Collaboration. You’ve worked across teams, building alignment and trust to deliver outcomes that matter. What Success Looks Like
Success in this role starts with hitting the ground running, taking ownership of high-priority events while building the strategies, processes, and partnerships that take our events program to the next level. In your first few months, success looks like: Taking the reins on Cohere 2026 planning, establishing the theme, securing a venue, identifying speakers, and setting a clear execution path. Quickly building strong cross-functional relationships with Marketing, Sales, and Customer Success to align event goals with business outcomes. Locking in the ~50 conferences that we intend to go to and why, providing clarity and direction for the leadership, ensuring the team is focused, supported, and set up to succeed. Planning and supporting ~25 Training Workshops (CohereX) Bringing an early lens of ROI, tracking performance data, asking the right questions, and surfacing opportunities for smarter investment. By six months and beyond, success means: Delivering Cohere 2026 as a high-impact, pipeline-driving flagship event that elevates Exxat industry presence. Designing and securing alignment on the FY27 events roadmap, with clear priorities, ROI discipline, and expansion pathways into new markets. Establishing reliable reporting processes that demonstrate how events contribute to pipeline, brand visibility, and strategic growth. Being recognized as a trusted partner and strategic voice across the organization, bringing clarity, building alignment, and keeping complex initiatives on track. Elevating the events function into a disciplined, scalable growth driver, with playbooks and processes that allow the team to move faster and with greater impact. How We Support You
You do your best work when you’re trusted to lead with autonomy, given room to grow, and supported with the resources you need to make an impact. At Exxat, we design our support with that in mind, so you can focus on building, learning, and shaping what’s next in your career. Fair, transparent compensation. The starting salary would be $75,000 with goal-based bonuses based on success of events. Flexibility and balance. Work remotely with the intention of coming into the office once a month. People-first culture. A caring, inclusive environment where balance and belonging are prioritized, and where diverse perspectives shape stronger outcomes.
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