SailPoint
We are seeking a dynamic, hands-on
Sr. Field Events Marketing Specialist
to serve as a tactical executor and strategic planner of SailPoint-led and 3rd-party regional field events across
US East & Canada
in alignment with regional Field Marketing strategies, campaigns, and programs. This role thrives on orchestrating memorable experiences, driving results, and positioning the brand in key market segments through local and regional events, roundtables, trade shows, and conferences. Key Responsibilities Field Events Planning and Strategy : Develop and execute comprehensive field event strategies that align with Field Marketing objectives, priorities, and integrated campaigns. Leverage industry trends and competitive insights to inform event planning and execution. Own and Execute Field Events : Manage a portfolio of SailPoint-led and 3rd-party field events and roundtables, including local and regional tradeshows and conferences, maximizing demand generation, brand presence, and business impact. End-to-End Events Planning & Delivery : Lead the full lifecycle of event management, from strategy and ideation, venue and vendor selection, contract negotiation, and logistics to on-site execution and post-event evaluation. Collaborate cross-functionally with Sales, Product Marketing, Brand, Communications, and partners to deliver cohesive experiences. Cross-functional Promotions : Drive engagement and attendance by executing promotional strategies across channels, aligning with broader marketing initiatives and coordinating with Sales and GTM teams. Reporting, Analytics & ROI : Design frameworks to track KPIs, event outcomes, and ROI. Provide regular reporting and data-driven insights to optimize future activations. Market Intelligence : Stay informed on local and regional tradeshows and industry events to identify opportunities for brand positioning, partnerships, and lead generation; monitor competitor activity and regional trends. Budget Management : Oversee event budgets and ensure prudent resource allocation and adherence to guidelines. Brand Representation : Uphold SailPoint’s brand standards across all event activations for a consistent, high-quality experience. Success Factors Field events and tradeshows delivered on time, within scope, and on budget Achievement of event KPIs and measurable business outcomes High levels of partner and stakeholder satisfaction with sales, partners, customers, and vendors Demonstrable ROI and impact of field events on campaigns and pipeline goals Effective strategic positioning at targeted industry tradeshows and conferences Minimum Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience 4+ years of hands-on field event marketing planning and execution experience in a fast-paced technology environment Proven ability to plan and execute vendor-led events, roundtables, and local and regional 3rd-party tradeshows Track record of delivering successful field events and activations Strong strategic thinking, project management, interpersonal, communication, and presentation skills Proficiency with marketing automation, event management platforms, and analytics tools (e.g., Marketo, CVENT, Salesforce, Tableau) Experience with budget management and procurement tools (e.g., Coupa) Strong data analysis skills and ability to report on event success and derive recommendations Ability to adapt strategies quickly in response to market shifts and ambiguity Ability to work independently and collaboratively across teams Willingness to travel 25–30% for event coordination and execution Benefits Benefits and compensation vary by location. This role may be eligible for the SailPoint Corporate Bonus Plan, commissions, and equity participation. Salary ranges are location-based. Base salary for US-based employees is estimated to be in the range of $95,700 - $136,700 - $177,700. Equal Opportunity Employer SailPoint is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other protected status. Reasonable accommodations are available on request for individuals with disabilities. Apply via this site or contact applicationassistance@sailpoint.com to discuss accommodations.
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Sr. Field Events Marketing Specialist
to serve as a tactical executor and strategic planner of SailPoint-led and 3rd-party regional field events across
US East & Canada
in alignment with regional Field Marketing strategies, campaigns, and programs. This role thrives on orchestrating memorable experiences, driving results, and positioning the brand in key market segments through local and regional events, roundtables, trade shows, and conferences. Key Responsibilities Field Events Planning and Strategy : Develop and execute comprehensive field event strategies that align with Field Marketing objectives, priorities, and integrated campaigns. Leverage industry trends and competitive insights to inform event planning and execution. Own and Execute Field Events : Manage a portfolio of SailPoint-led and 3rd-party field events and roundtables, including local and regional tradeshows and conferences, maximizing demand generation, brand presence, and business impact. End-to-End Events Planning & Delivery : Lead the full lifecycle of event management, from strategy and ideation, venue and vendor selection, contract negotiation, and logistics to on-site execution and post-event evaluation. Collaborate cross-functionally with Sales, Product Marketing, Brand, Communications, and partners to deliver cohesive experiences. Cross-functional Promotions : Drive engagement and attendance by executing promotional strategies across channels, aligning with broader marketing initiatives and coordinating with Sales and GTM teams. Reporting, Analytics & ROI : Design frameworks to track KPIs, event outcomes, and ROI. Provide regular reporting and data-driven insights to optimize future activations. Market Intelligence : Stay informed on local and regional tradeshows and industry events to identify opportunities for brand positioning, partnerships, and lead generation; monitor competitor activity and regional trends. Budget Management : Oversee event budgets and ensure prudent resource allocation and adherence to guidelines. Brand Representation : Uphold SailPoint’s brand standards across all event activations for a consistent, high-quality experience. Success Factors Field events and tradeshows delivered on time, within scope, and on budget Achievement of event KPIs and measurable business outcomes High levels of partner and stakeholder satisfaction with sales, partners, customers, and vendors Demonstrable ROI and impact of field events on campaigns and pipeline goals Effective strategic positioning at targeted industry tradeshows and conferences Minimum Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience 4+ years of hands-on field event marketing planning and execution experience in a fast-paced technology environment Proven ability to plan and execute vendor-led events, roundtables, and local and regional 3rd-party tradeshows Track record of delivering successful field events and activations Strong strategic thinking, project management, interpersonal, communication, and presentation skills Proficiency with marketing automation, event management platforms, and analytics tools (e.g., Marketo, CVENT, Salesforce, Tableau) Experience with budget management and procurement tools (e.g., Coupa) Strong data analysis skills and ability to report on event success and derive recommendations Ability to adapt strategies quickly in response to market shifts and ambiguity Ability to work independently and collaboratively across teams Willingness to travel 25–30% for event coordination and execution Benefits Benefits and compensation vary by location. This role may be eligible for the SailPoint Corporate Bonus Plan, commissions, and equity participation. Salary ranges are location-based. Base salary for US-based employees is estimated to be in the range of $95,700 - $136,700 - $177,700. Equal Opportunity Employer SailPoint is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other protected status. Reasonable accommodations are available on request for individuals with disabilities. Apply via this site or contact applicationassistance@sailpoint.com to discuss accommodations.
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