Travel + Leisure Co.
Overview
We Put the World on Vacation
Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.
The
Sr. Analyst, Marketing Analytics
supports the Marketing Analytics & Testing team. The Sr. Analyst manages the daily work activities for the Marketing Analytics team. This individual will play a critical role in delivering actionable insights, optimizing marketing performance, and shaping data-driven decision-making across multiple channels. The ideal candidate is an experienced marketing analyst with strong SQL skills, a deep understanding of marketing/digital marketing KPIs, and the ability to clearly communicate complex data to business stakeholders.
This is a hybrid role in office Monday, Tuesday, Wednesday and remote Thursday, Friday.
Responsibilities
Analyze and interpret data from digital and traditional marketing campaigns to evaluate performance and uncover growth opportunities.
Develop and maintain dashboards and reports to monitor campaign KPIs, customer segments, and overall marketing and channel effectiveness.
Collaborate with marketing, product, and analytics stakeholders to define campaign measurement plans and ensure consistent tracking.
Build customer segmentation to inform audience strategy and personalization.
Present findings and strategic recommendations to senior leadership and cross-functional teams.
Support marketing forecasting, budget allocation, and ROI/ROAS analysis.
Support A/B testing design, implementation, and analysis to optimize creative, targeting, and offer strategies.
Forecast marketing performance and budget allocation recommendations (scenario planning + predictive modeling).
Mentor junior analysts and contribute to best practices in marketing analytics and data governance.
Qualifications
Bachelor’s or Master’s degree in Marketing, Statistics, Business, Economics, Data Science, or related field required.
Five (5) years of experience in marketing analytics, preferably in a subscription-based, travel, or consumer services industry.
Three (3) years Digital Reporting experience using visualization tools such as Looker Studio, Power BI, Tableau or Domo.
Three (3) years of experience with A/B Testing & Personalization Testing using tools such as Adobe Target/Google Optimize, Maxymiser, or Optimizely.
Three (3) years of eCommerce analytics experience.
Three (3) years of experience working with Clickstream data in Google BigQuery or other data warehouse solutions like AWS or Snowflake.
Ability and strong desire to think analytically, to identify and solve problems through data analysis.
Strong understanding of marketing channels (email, paid media, direct mail, web) and related KPIs, report formatting, and accuracy.
Advanced skills with BigQuery, Google Analytics, CRM platforms (e.g., Salesforce Marketing Cloud), or CDPs (e.g., Simon Data, Hubspot).
Experience in statistical software suites (R, Python) – Nice to have.
Strong organization skills and ability to execute effectively on assigned workload.
Confident, clear, effective communication with internal teams and client-side.
Flexible, adaptable, and able to function effectively under pressure, maintaining professionalism.
A team player who is self-motivated, enthusiastic, and customer-centric.
Advanced knowledge in Campaign Attribution, Mix of Media Modeling, and Incrementality + Hold Out performance is a plus.
Proficiency in SQL for data querying and manipulation (MSSQL, Oracle SQL, BigQuery SQL).
Able to analyze large data sets, draw conclusions and develop actionable recommendations.
Experience with data visualization tools (Power BI, Looker, Tableau).
Advanced Excel skills (formulas, pivot tables, etc.).
Advanced MS PowerPoint skills.
Experience equivalent to the education requirement may be accepted in lieu of the education requirement.
How You'll Be Rewarded We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include:
Medical
Dental
Vision
Flexible spending accounts
Life and accident coverage
Disability
Depending on position, paid time off, parental leave and holidays
Wish day paid time to volunteer at an approved organization of your choice
401k with employer match (subject to eligibility requirements, including tenure)
Legal and identity theft plan
Voluntary income protection benefits
Wellness program (subject to provider availability)
Employee Assistance Program
Where Memories Start with You Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We\'re always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.
We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareer@travelandleisure.com, including the title and location of the position for which you are applying.
#J-18808-Ljbffr
The
Sr. Analyst, Marketing Analytics
supports the Marketing Analytics & Testing team. The Sr. Analyst manages the daily work activities for the Marketing Analytics team. This individual will play a critical role in delivering actionable insights, optimizing marketing performance, and shaping data-driven decision-making across multiple channels. The ideal candidate is an experienced marketing analyst with strong SQL skills, a deep understanding of marketing/digital marketing KPIs, and the ability to clearly communicate complex data to business stakeholders.
This is a hybrid role in office Monday, Tuesday, Wednesday and remote Thursday, Friday.
Responsibilities
Analyze and interpret data from digital and traditional marketing campaigns to evaluate performance and uncover growth opportunities.
Develop and maintain dashboards and reports to monitor campaign KPIs, customer segments, and overall marketing and channel effectiveness.
Collaborate with marketing, product, and analytics stakeholders to define campaign measurement plans and ensure consistent tracking.
Build customer segmentation to inform audience strategy and personalization.
Present findings and strategic recommendations to senior leadership and cross-functional teams.
Support marketing forecasting, budget allocation, and ROI/ROAS analysis.
Support A/B testing design, implementation, and analysis to optimize creative, targeting, and offer strategies.
Forecast marketing performance and budget allocation recommendations (scenario planning + predictive modeling).
Mentor junior analysts and contribute to best practices in marketing analytics and data governance.
Qualifications
Bachelor’s or Master’s degree in Marketing, Statistics, Business, Economics, Data Science, or related field required.
Five (5) years of experience in marketing analytics, preferably in a subscription-based, travel, or consumer services industry.
Three (3) years Digital Reporting experience using visualization tools such as Looker Studio, Power BI, Tableau or Domo.
Three (3) years of experience with A/B Testing & Personalization Testing using tools such as Adobe Target/Google Optimize, Maxymiser, or Optimizely.
Three (3) years of eCommerce analytics experience.
Three (3) years of experience working with Clickstream data in Google BigQuery or other data warehouse solutions like AWS or Snowflake.
Ability and strong desire to think analytically, to identify and solve problems through data analysis.
Strong understanding of marketing channels (email, paid media, direct mail, web) and related KPIs, report formatting, and accuracy.
Advanced skills with BigQuery, Google Analytics, CRM platforms (e.g., Salesforce Marketing Cloud), or CDPs (e.g., Simon Data, Hubspot).
Experience in statistical software suites (R, Python) – Nice to have.
Strong organization skills and ability to execute effectively on assigned workload.
Confident, clear, effective communication with internal teams and client-side.
Flexible, adaptable, and able to function effectively under pressure, maintaining professionalism.
A team player who is self-motivated, enthusiastic, and customer-centric.
Advanced knowledge in Campaign Attribution, Mix of Media Modeling, and Incrementality + Hold Out performance is a plus.
Proficiency in SQL for data querying and manipulation (MSSQL, Oracle SQL, BigQuery SQL).
Able to analyze large data sets, draw conclusions and develop actionable recommendations.
Experience with data visualization tools (Power BI, Looker, Tableau).
Advanced Excel skills (formulas, pivot tables, etc.).
Advanced MS PowerPoint skills.
Experience equivalent to the education requirement may be accepted in lieu of the education requirement.
How You'll Be Rewarded We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include:
Medical
Dental
Vision
Flexible spending accounts
Life and accident coverage
Disability
Depending on position, paid time off, parental leave and holidays
Wish day paid time to volunteer at an approved organization of your choice
401k with employer match (subject to eligibility requirements, including tenure)
Legal and identity theft plan
Voluntary income protection benefits
Wellness program (subject to provider availability)
Employee Assistance Program
Where Memories Start with You Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We\'re always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.
We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareer@travelandleisure.com, including the title and location of the position for which you are applying.
#J-18808-Ljbffr