Advent Talent Group
Email and Digital Marketing Manager at Greater Twin Cities United Way
Advent Talent Group, Minneapolis, Minnesota, United States, 55400
This range is provided by Advent Talent Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$71,750.00/yr - $90,000.00/yr Advent Talent Group and KSHurst Services are leading the search for a strategic digital marketing professional to drive donor engagement and revenue growth across the Twin Cities region. This exceptional opportunity is for an experienced email and digital marketing specialist who combines data-driven strategy with creative campaign execution and a deep commitment to advancing social good. The next Manager of Email and Digital Marketing must be both a technical expert and a relationship builder—someone who sees digital marketing not just as campaign management, but as the foundation for building lasting connections with donors and supporters at scale. About Greater Twin Cities United Way Greater Twin Cities United Way unites community partners to meet urgent needs and make lasting change in the areas of housing, food, education and economic opportunity. Together, we mobilize communities to action so all can thrive. As changemakers driven by equity, we are committed to building relationships rooted in trust, passionately providing a sense of belonging by leading inclusively, collaborating to achieve sustainable impact, and listening, engaging and holding ourselves accountable. About the Opportunity Greater Twin Cities United Way seeks a strategic digital marketing professional to architect and execute comprehensive email and digital fundraising initiatives that drive donor acquisition, engagement, retention, and reactivation. This role is designed for someone who sees digital marketing not just as tactical campaign execution, but as the strategic foundation for building meaningful donor relationships and mobilizing sustained support for transformative community impact. As Manager of Email and Digital Marketing, reporting to the Associate Director, Digital Marketing and Analytics, you'll work in close partnership with the Advancement Team to lead comprehensive digital marketing functions that transform complex donor engagement strategies into measurable revenue growth and community impact. This role requires expertise in email marketing platforms, digital fundraising strategy, and data analytics to demonstrate both the power and effectiveness of digital approaches to nonprofit fundraising. Key Responsibilities
Partner with internal teams to develop strategic digital plans that optimize fundraising and stewardship in support of overall donor engagement and revenue goals Develop and manage a comprehensive email marketing and digital fundraising strategy execution focused on donor and supporter acquisition and retention for one-time, monthly, and donors at smaller giving level programs Collaborate with Institutional and Individual Giving fundraising teams to create and execute retention and growth plans through email and digital marketing for leadership giving level donors, leveraging automation programs Measure and evaluate outcomes tied to email and digital fundraising initiatives, creating feedback loops with stakeholders Communicate strategies effectively to diverse stakeholders and create systems for ongoing optimization Email Marketing Excellence
Create, implement, and oversee all aspects of email marketing campaigns to engage donors, drive response, and achieve campaign goals Plan and execute strategic email marketing campaigns and automated journeys by implementing A/B testing, UTM coding, segmentation, and other automation tools Write and design email content that is readable, grammatically correct, and aligns with brand guidelines Identify target audiences and grow the organization's email contact lists through sophisticated segmentation strategies Track and analyze key performance indicators (KPIs) such as open rates, click-through rates, and conversions to identify areas for improvement Utilize email marketing software and platforms (Mailchimp, HubSpot) to automate, personalize, and send emails at scale Ensure all email marketing activities adhere to legal regulations and industry best practices Manage digital fundraising and engagement initiatives to acquire, engage, retain, and reactivate donors while championing organizational brand Plan, create, and deliver engaging multichannel fundraising campaigns across digital platforms (email, social media, website, video) in collaboration with fundraising leaders Optimize campaigns for conversions and engagement through A/B testing of audiences, landing pages, devices, creative, and ad platforms Develop and manage emails (Mailchimp), landing and donation pages (Andar/WordPress), tools and graphics for online fundraising campaigns including Give to the Max Day, GivingTuesday, End of Year, and volunteer events Work with Engagement team to develop and execute acquisition and conversion strategies to grow volunteer base leveraging automation programs Monitor digital campaign performance, conduct continuous A/B testing, and adjust strategies to maximize conversion and engagement Support analysis of digital fundraising campaign effectiveness and help establish Greater Twin Cities United Way benchmarks Manage relationships with digital fundraising vendors and research emerging fundraising technologies Qualified Candidate Profile
Experience and Qualifications 4-6 years of email and digital marketing/fundraising experience within a nonprofit organization Proven donor and stakeholder digital strategy and communications skills, including experience in creating effective digital campaigns (email, mobile, website, ads, social media) Proficiency with email service Providers (ESP), ability to create automated workflows for lead nurturing and customized content Basic knowledge of HTML/CSS to customize email templates, ensure mobile-friendliness and troubleshoot design issues Ability to build, clean, and segment email lists based on demographics and behavior for targeted campaigns The Right Fit
We're looking for a digital marketing professional who thrives at the intersection of technology, strategy, and social impact. The ideal candidate brings both hands-on technical skills and big-picture strategic thinking to nonprofit fundraising and donor engagement. You might be a great fit if you're currently working as an Email Marketing Manager at a nonprofit focused on donor engagement, a Digital Marketing Specialist at a mission-driven organization with fundraising responsibilities, or a Development professional who has moved into digital marketing with strong campaign management experience. We're also interested in Marketing Coordinators from charitable organizations with deep email platform expertise, Communications professionals with digital fundraising experience, or Digital Campaign Managers from advocacy or foundation settings with proven track records in audience segmentation and conversion optimization. What matters most is your combination of technical proficiency, strategic mindset, and genuine passion for leveraging digital tools to advance social good and build meaningful connections with supporters. Greater Twin Cities United Way offers a competitive salary and comprehensive benefits package, including healthcare, retirement plans, generous paid time off, and flexibility for work-life balance. The salary range for this role is: $71,750.00 - $90,000.00 per year. Commitment to Equity
Greater Twin Cities United Way's mission of uniting changemakers to address challenges no one can solve alone has never been more critical. We address short-term needs and create lasting change with equity at the center by coupling strategy and data with compassion and inclusion through five core areas of our work. Greater Twin Cities United Way and Advent Talent Group are committed to equitable hiring practices and creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Strategy/Planning Non-profit Organizations
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$71,750.00/yr - $90,000.00/yr Advent Talent Group and KSHurst Services are leading the search for a strategic digital marketing professional to drive donor engagement and revenue growth across the Twin Cities region. This exceptional opportunity is for an experienced email and digital marketing specialist who combines data-driven strategy with creative campaign execution and a deep commitment to advancing social good. The next Manager of Email and Digital Marketing must be both a technical expert and a relationship builder—someone who sees digital marketing not just as campaign management, but as the foundation for building lasting connections with donors and supporters at scale. About Greater Twin Cities United Way Greater Twin Cities United Way unites community partners to meet urgent needs and make lasting change in the areas of housing, food, education and economic opportunity. Together, we mobilize communities to action so all can thrive. As changemakers driven by equity, we are committed to building relationships rooted in trust, passionately providing a sense of belonging by leading inclusively, collaborating to achieve sustainable impact, and listening, engaging and holding ourselves accountable. About the Opportunity Greater Twin Cities United Way seeks a strategic digital marketing professional to architect and execute comprehensive email and digital fundraising initiatives that drive donor acquisition, engagement, retention, and reactivation. This role is designed for someone who sees digital marketing not just as tactical campaign execution, but as the strategic foundation for building meaningful donor relationships and mobilizing sustained support for transformative community impact. As Manager of Email and Digital Marketing, reporting to the Associate Director, Digital Marketing and Analytics, you'll work in close partnership with the Advancement Team to lead comprehensive digital marketing functions that transform complex donor engagement strategies into measurable revenue growth and community impact. This role requires expertise in email marketing platforms, digital fundraising strategy, and data analytics to demonstrate both the power and effectiveness of digital approaches to nonprofit fundraising. Key Responsibilities
Partner with internal teams to develop strategic digital plans that optimize fundraising and stewardship in support of overall donor engagement and revenue goals Develop and manage a comprehensive email marketing and digital fundraising strategy execution focused on donor and supporter acquisition and retention for one-time, monthly, and donors at smaller giving level programs Collaborate with Institutional and Individual Giving fundraising teams to create and execute retention and growth plans through email and digital marketing for leadership giving level donors, leveraging automation programs Measure and evaluate outcomes tied to email and digital fundraising initiatives, creating feedback loops with stakeholders Communicate strategies effectively to diverse stakeholders and create systems for ongoing optimization Email Marketing Excellence
Create, implement, and oversee all aspects of email marketing campaigns to engage donors, drive response, and achieve campaign goals Plan and execute strategic email marketing campaigns and automated journeys by implementing A/B testing, UTM coding, segmentation, and other automation tools Write and design email content that is readable, grammatically correct, and aligns with brand guidelines Identify target audiences and grow the organization's email contact lists through sophisticated segmentation strategies Track and analyze key performance indicators (KPIs) such as open rates, click-through rates, and conversions to identify areas for improvement Utilize email marketing software and platforms (Mailchimp, HubSpot) to automate, personalize, and send emails at scale Ensure all email marketing activities adhere to legal regulations and industry best practices Manage digital fundraising and engagement initiatives to acquire, engage, retain, and reactivate donors while championing organizational brand Plan, create, and deliver engaging multichannel fundraising campaigns across digital platforms (email, social media, website, video) in collaboration with fundraising leaders Optimize campaigns for conversions and engagement through A/B testing of audiences, landing pages, devices, creative, and ad platforms Develop and manage emails (Mailchimp), landing and donation pages (Andar/WordPress), tools and graphics for online fundraising campaigns including Give to the Max Day, GivingTuesday, End of Year, and volunteer events Work with Engagement team to develop and execute acquisition and conversion strategies to grow volunteer base leveraging automation programs Monitor digital campaign performance, conduct continuous A/B testing, and adjust strategies to maximize conversion and engagement Support analysis of digital fundraising campaign effectiveness and help establish Greater Twin Cities United Way benchmarks Manage relationships with digital fundraising vendors and research emerging fundraising technologies Qualified Candidate Profile
Experience and Qualifications 4-6 years of email and digital marketing/fundraising experience within a nonprofit organization Proven donor and stakeholder digital strategy and communications skills, including experience in creating effective digital campaigns (email, mobile, website, ads, social media) Proficiency with email service Providers (ESP), ability to create automated workflows for lead nurturing and customized content Basic knowledge of HTML/CSS to customize email templates, ensure mobile-friendliness and troubleshoot design issues Ability to build, clean, and segment email lists based on demographics and behavior for targeted campaigns The Right Fit
We're looking for a digital marketing professional who thrives at the intersection of technology, strategy, and social impact. The ideal candidate brings both hands-on technical skills and big-picture strategic thinking to nonprofit fundraising and donor engagement. You might be a great fit if you're currently working as an Email Marketing Manager at a nonprofit focused on donor engagement, a Digital Marketing Specialist at a mission-driven organization with fundraising responsibilities, or a Development professional who has moved into digital marketing with strong campaign management experience. We're also interested in Marketing Coordinators from charitable organizations with deep email platform expertise, Communications professionals with digital fundraising experience, or Digital Campaign Managers from advocacy or foundation settings with proven track records in audience segmentation and conversion optimization. What matters most is your combination of technical proficiency, strategic mindset, and genuine passion for leveraging digital tools to advance social good and build meaningful connections with supporters. Greater Twin Cities United Way offers a competitive salary and comprehensive benefits package, including healthcare, retirement plans, generous paid time off, and flexibility for work-life balance. The salary range for this role is: $71,750.00 - $90,000.00 per year. Commitment to Equity
Greater Twin Cities United Way's mission of uniting changemakers to address challenges no one can solve alone has never been more critical. We address short-term needs and create lasting change with equity at the center by coupling strategy and data with compassion and inclusion through five core areas of our work. Greater Twin Cities United Way and Advent Talent Group are committed to equitable hiring practices and creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Strategy/Planning Non-profit Organizations
#J-18808-Ljbffr