Monster Energy
About Monster Energy:
Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.
A Day in the Life:
The Shopper Marketing Manager for eCommerce is responsible for delivering exceptional marketing support to Monster Energy’s eCommerce customers, inclusive of but not limited to: Instacart, DoorDash and GoPuff. This role acts as the key marketing liaison to the retail sales team, possessing a deep understanding of customer and shopper dynamics to enhance marketing activation. The focus is on cultivating robust customer relationships and accelerating sales and market share growth for Monster Energy.
The ideal candidate will possess both a marketing and sales mindset, demonstrating the ability to seamlessly blend these perspectives to drive business objectives. They should be proactive, adaptable, and passionate about fostering growth in the dynamic eCommerce landscape.
The Impact You'll Make: Channel/Retailer Marketing Strategy
Collaborate closely with sales, cross-functional marketing teams, revenue growth management, and category management/shopper insights to create insight-driven, customized campaigns
Develop and execute annual marketing plans that align with both internal and external goals, ensuring consistency with Monster Energy's brand strategy
Drive marketing initiatives that enhance customer engagement and loyalty, leveraging eCommerce platforms to maximize reach and effectiveness
Monitor and analyze market trends, shopper behaviors, and competitive activities to inform strategy and optimize campaign performance
Serve as the marketing expert in eCommerce, providing guidance and support to the sales team to meet customer-specific needs
Serves as the marketing expert for Walmart, with the ability to leverage retailer and brand strategies to: develop, create, sell-in and execute thoughtful marketing programs that align with the Monster Energy brand portfolio and drive growth
Provides channel and retailer-specific programming that drives shopper purchase conversion
Uses category, shopper, and customer data to develop insights to identify opportunities and industry trends to generate retailer specific strategic annual marketing plans and budgets
Provides strong thought leadership to shopper behavior-based decision making, adding value to current customer/shopper marketing processes
Designs creative and impactful messaging relevant to large store and emerging retail landscape
Aligns with sales, category, and revenue growth management to forecast promotional performance and analyze results with respect to KPIs and expected ROI
Analyzes performance to deliver actionable conclusions and optimize future programs
Report out post-promotional performance to internal and external leadership
Ensure programs and contracted assets are leveraged to their fullest potential. Programs include but are not limited to: new product launches, exclusive items, product re-launches, price promotions, custom consumer promotions, pass-through sponsorships and retailer-specific tradeshows
Translates national brand strategies, marketing plans and insights into actionable customer marketing plans & sales strategies for the large store channel
Work with graphics to develop impactful visuals to support programming needs and secure timely printing and shipping with internal POS procurement prior to in-market launch
Collaborate with omni-channel team to drive growth across a variety of digitally enabled purchasing platforms with Walmart
Participate in regular Shopper Marketing and sales team conference calls and meetings
Prepare and present planned activity, concepts, and business updates as well as share results from program execution to cross-functional departments
Excellent communication skills required to carry out program education, calls to action and keeping all key stakeholders updated on programming KPIs
Maintains strong working relationships with internal and external stakeholders to influence decision-making
Other duties as assigned
Who You Are:
The ideal candidate will have 4+ years of combined experience in the areas of eCommerce Customer/Shopper Marketing, Key Account Sales, Field Marketing and Brand Management in the beverage/packaged goods industry.
Preferred 2-years agency experience with a demonstrated success
Previous experience with Instacart and DoorDash preferred
Working and current knowledge of digital and social media marketing tactics
Previous experience with other retailer eCom, curbside pickup and home delivery platforms a plus
Analytical thinker with data analytics experience preferred
Ability to lead the development of breakthrough creative solutions with general media, digital and promotion agency partners
Effective communication skills – written and oral
Must have a strong sense of urgency
Must be detail-oriented
Strong ability to build solid relationships both internally and externally
Must be decisive and enforce brand standards
Ability to travel 15% of the time
Candidate should possess a bachelor’s degree in business or marketing
Advanced knowledge in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams)
Commitment to company values
Monster Energy provides a competitive total compensation. This position has an annual estimated salary of USD $79,200 - USD $120,000. The actual pay may vary depending on your skills, qualifications, experience, and work location.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.
A Day in the Life:
The Shopper Marketing Manager for eCommerce is responsible for delivering exceptional marketing support to Monster Energy’s eCommerce customers, inclusive of but not limited to: Instacart, DoorDash and GoPuff. This role acts as the key marketing liaison to the retail sales team, possessing a deep understanding of customer and shopper dynamics to enhance marketing activation. The focus is on cultivating robust customer relationships and accelerating sales and market share growth for Monster Energy.
The ideal candidate will possess both a marketing and sales mindset, demonstrating the ability to seamlessly blend these perspectives to drive business objectives. They should be proactive, adaptable, and passionate about fostering growth in the dynamic eCommerce landscape.
The Impact You'll Make: Channel/Retailer Marketing Strategy
Collaborate closely with sales, cross-functional marketing teams, revenue growth management, and category management/shopper insights to create insight-driven, customized campaigns
Develop and execute annual marketing plans that align with both internal and external goals, ensuring consistency with Monster Energy's brand strategy
Drive marketing initiatives that enhance customer engagement and loyalty, leveraging eCommerce platforms to maximize reach and effectiveness
Monitor and analyze market trends, shopper behaviors, and competitive activities to inform strategy and optimize campaign performance
Serve as the marketing expert in eCommerce, providing guidance and support to the sales team to meet customer-specific needs
Serves as the marketing expert for Walmart, with the ability to leverage retailer and brand strategies to: develop, create, sell-in and execute thoughtful marketing programs that align with the Monster Energy brand portfolio and drive growth
Provides channel and retailer-specific programming that drives shopper purchase conversion
Uses category, shopper, and customer data to develop insights to identify opportunities and industry trends to generate retailer specific strategic annual marketing plans and budgets
Provides strong thought leadership to shopper behavior-based decision making, adding value to current customer/shopper marketing processes
Designs creative and impactful messaging relevant to large store and emerging retail landscape
Aligns with sales, category, and revenue growth management to forecast promotional performance and analyze results with respect to KPIs and expected ROI
Analyzes performance to deliver actionable conclusions and optimize future programs
Report out post-promotional performance to internal and external leadership
Ensure programs and contracted assets are leveraged to their fullest potential. Programs include but are not limited to: new product launches, exclusive items, product re-launches, price promotions, custom consumer promotions, pass-through sponsorships and retailer-specific tradeshows
Translates national brand strategies, marketing plans and insights into actionable customer marketing plans & sales strategies for the large store channel
Work with graphics to develop impactful visuals to support programming needs and secure timely printing and shipping with internal POS procurement prior to in-market launch
Collaborate with omni-channel team to drive growth across a variety of digitally enabled purchasing platforms with Walmart
Participate in regular Shopper Marketing and sales team conference calls and meetings
Prepare and present planned activity, concepts, and business updates as well as share results from program execution to cross-functional departments
Excellent communication skills required to carry out program education, calls to action and keeping all key stakeholders updated on programming KPIs
Maintains strong working relationships with internal and external stakeholders to influence decision-making
Other duties as assigned
Who You Are:
The ideal candidate will have 4+ years of combined experience in the areas of eCommerce Customer/Shopper Marketing, Key Account Sales, Field Marketing and Brand Management in the beverage/packaged goods industry.
Preferred 2-years agency experience with a demonstrated success
Previous experience with Instacart and DoorDash preferred
Working and current knowledge of digital and social media marketing tactics
Previous experience with other retailer eCom, curbside pickup and home delivery platforms a plus
Analytical thinker with data analytics experience preferred
Ability to lead the development of breakthrough creative solutions with general media, digital and promotion agency partners
Effective communication skills – written and oral
Must have a strong sense of urgency
Must be detail-oriented
Strong ability to build solid relationships both internally and externally
Must be decisive and enforce brand standards
Ability to travel 15% of the time
Candidate should possess a bachelor’s degree in business or marketing
Advanced knowledge in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams)
Commitment to company values
Monster Energy provides a competitive total compensation. This position has an annual estimated salary of USD $79,200 - USD $120,000. The actual pay may vary depending on your skills, qualifications, experience, and work location.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr