Sodexo
Overview
Director of Global Culinary Marketing to lead a culinary renaissance and amplify our global culinary brands through a dynamic activation strategy that resonates from our brands to the kitchen and to the consumer. Sodexo is a global leader in sustainable food and valued experiences at every moment in life. Operating in 45 countries, our 430,000 employees serve 100 million consumers each day. Your Mission Craft a compelling culinary identity that inspires chefs, delights clients, and excites consumers. Launch a revitalized culinary strategy that aligns internal and external messaging and tells a consistent, irresistible brand story across our brands portfolio. Activate our culinary presence through chef-led events, webinars, social media campaigns, and community-building programs that turn chefs into brand ambassadors. Build bridges between marketing and culinary teams, ensuring our vision is strategic and rooted in the real-world expertise of our chefs and food platforms. Your Superpowers Deep connections in the food and culinary world with relationships and insight to penetrate key markets and spark engagement. Ability to translate strategy into action, creating toolkits and campaigns that energize teams and elevate brand perception. Natural collaborator who can rally chefs, marketers, and stakeholders around a shared culinary vision. Balance bold ideas with disciplined execution and structure. Why This Role Matters Lead the charge to turn reputation into recognition and strategy into impact. Be the heartbeat of our culinary storytelling—energizing chef communities, engaging audiences, and driving a new era of culinary excellence. Incentives This is a remote position with 50% travel, mostly in the New York City region (some international). What You'll Do Responsibilities
Culinary vision & identity
Define and articulate the company’s culinary vision and translate it into a cohesive communication strategy. Build the storytelling, tone of voice, and ensure distinctiveness relative to competition. Craft and deliver internal and external messaging aligned with brand objectives. Develop toolkits and storytelling assets to embed the culinary narrative across all levels of the organization.
Culinary Launches & Campaigns
Support the launch of new culinary initiatives, menus, and experiences in partnership with chefs and F&B teams. Develop go-to-market strategies and promotional content tailored to different restaurant concepts and consumer segments. Coordinate with design, PR, digital, and content teams for integrated campaign rollouts.
Brands culinary signature Portfolio Implementation
Adapt the culinary strategy and communication approach to the distinct identities of each brand in the portfolio. Define culinary briefs with global chefs, brand owners, and culinary experts to deliver brand signature operational toolkits and maximize collaboration and efficiency. Produce and manage brand messaging for culinary at global/segment levels and for Global Priority Brands: Modern Recipe, Kitchen Works, and Good Eating Company. Ensure consistency and creative coherence across all brands while respecting individual brand DNA.
Managing external chef relationships for Global
Manage contracts, scheduling, and communication with chefs. Facilitate collaboration between Sodexo internal chefs and external chefs. Source, select, and propose Chef partnerships to support strategy and implementation. Build a framework of collaboration for regional applications.
Internal Engagement & Chef Community Building
Co-animate the internal community of chefs through regular communications, toolkits, workshops, cook challenges, and showcases. Support chef recognition programs and global chef challenges. Lead internal events, newsletters, and digital initiatives that celebrate innovation and culinary excellence.
External Communication & Influence in collaboration with Global Communication Team
Support media relations, influencer engagement, and press activations with the PR team. Collaborate with social media and digital teams to amplify culinary stories across platforms.
What You Bring
Qualifications & Requirements
Bachelor’s or Master’s degree in Marketing, Communications, Brand Strategy, or related field. 10+ years’ experience in brand marketing, communications, or F&B-related roles. Strong affinity for gastronomy, culinary innovation, and food culture. Proven ability to work cross-functionally with creative, operational, and executive teams. Exceptional writing, presentation, and storytelling skills (bilingual fluency in French ideal but not required). Good connections in restaurant, gastronomy, chef ecosystem. Experience working in hospitality, luxury, or lifestyle brands is a strong plus. Employment type
Full-time Job function
Marketing and Sales Industries
Facilities Services, Hospitals and Health Care, and Hospitality Note: This description has been refined to remove boilerplate and unrelated postings while preserving the core responsibilities and qualifications of the role.
#J-18808-Ljbffr
Director of Global Culinary Marketing to lead a culinary renaissance and amplify our global culinary brands through a dynamic activation strategy that resonates from our brands to the kitchen and to the consumer. Sodexo is a global leader in sustainable food and valued experiences at every moment in life. Operating in 45 countries, our 430,000 employees serve 100 million consumers each day. Your Mission Craft a compelling culinary identity that inspires chefs, delights clients, and excites consumers. Launch a revitalized culinary strategy that aligns internal and external messaging and tells a consistent, irresistible brand story across our brands portfolio. Activate our culinary presence through chef-led events, webinars, social media campaigns, and community-building programs that turn chefs into brand ambassadors. Build bridges between marketing and culinary teams, ensuring our vision is strategic and rooted in the real-world expertise of our chefs and food platforms. Your Superpowers Deep connections in the food and culinary world with relationships and insight to penetrate key markets and spark engagement. Ability to translate strategy into action, creating toolkits and campaigns that energize teams and elevate brand perception. Natural collaborator who can rally chefs, marketers, and stakeholders around a shared culinary vision. Balance bold ideas with disciplined execution and structure. Why This Role Matters Lead the charge to turn reputation into recognition and strategy into impact. Be the heartbeat of our culinary storytelling—energizing chef communities, engaging audiences, and driving a new era of culinary excellence. Incentives This is a remote position with 50% travel, mostly in the New York City region (some international). What You'll Do Responsibilities
Culinary vision & identity
Define and articulate the company’s culinary vision and translate it into a cohesive communication strategy. Build the storytelling, tone of voice, and ensure distinctiveness relative to competition. Craft and deliver internal and external messaging aligned with brand objectives. Develop toolkits and storytelling assets to embed the culinary narrative across all levels of the organization.
Culinary Launches & Campaigns
Support the launch of new culinary initiatives, menus, and experiences in partnership with chefs and F&B teams. Develop go-to-market strategies and promotional content tailored to different restaurant concepts and consumer segments. Coordinate with design, PR, digital, and content teams for integrated campaign rollouts.
Brands culinary signature Portfolio Implementation
Adapt the culinary strategy and communication approach to the distinct identities of each brand in the portfolio. Define culinary briefs with global chefs, brand owners, and culinary experts to deliver brand signature operational toolkits and maximize collaboration and efficiency. Produce and manage brand messaging for culinary at global/segment levels and for Global Priority Brands: Modern Recipe, Kitchen Works, and Good Eating Company. Ensure consistency and creative coherence across all brands while respecting individual brand DNA.
Managing external chef relationships for Global
Manage contracts, scheduling, and communication with chefs. Facilitate collaboration between Sodexo internal chefs and external chefs. Source, select, and propose Chef partnerships to support strategy and implementation. Build a framework of collaboration for regional applications.
Internal Engagement & Chef Community Building
Co-animate the internal community of chefs through regular communications, toolkits, workshops, cook challenges, and showcases. Support chef recognition programs and global chef challenges. Lead internal events, newsletters, and digital initiatives that celebrate innovation and culinary excellence.
External Communication & Influence in collaboration with Global Communication Team
Support media relations, influencer engagement, and press activations with the PR team. Collaborate with social media and digital teams to amplify culinary stories across platforms.
What You Bring
Qualifications & Requirements
Bachelor’s or Master’s degree in Marketing, Communications, Brand Strategy, or related field. 10+ years’ experience in brand marketing, communications, or F&B-related roles. Strong affinity for gastronomy, culinary innovation, and food culture. Proven ability to work cross-functionally with creative, operational, and executive teams. Exceptional writing, presentation, and storytelling skills (bilingual fluency in French ideal but not required). Good connections in restaurant, gastronomy, chef ecosystem. Experience working in hospitality, luxury, or lifestyle brands is a strong plus. Employment type
Full-time Job function
Marketing and Sales Industries
Facilities Services, Hospitals and Health Care, and Hospitality Note: This description has been refined to remove boilerplate and unrelated postings while preserving the core responsibilities and qualifications of the role.
#J-18808-Ljbffr