British Consulate General Hong Kong
Overview
Main purpose of job: The UK Government seeks a highly motivated lead for the “UK in USA Defence” social media to join our dynamic team at the British Embassy in Washington DC. In this role you will work at the forefront of international diplomacy and security, communicating the work of the UK Armed Forces to audiences across the United States. Around 2,000 British personnel are stationed in the US. Our soldiers, sailors, aviators, civil servants and contractors in the US work closely with their US counterparts, as well as with the Administration, NATO, the Pentagon, the UN, industry, and think tanks. The successful candidate will have a strong understanding of social media, creating content for different audiences with attention to detail and often short deadlines. You will be adapting messages and choosing the best content types (graphics, videos, photos) for your intended audience. You should also have some experience in photography, videography, graphic design and editing. However, you will work alongside a full-time content creator in the team and have access to a broad library of Defence photo and videos. An understanding of or prior experience in Defence is advantageous, but can also be learnt in the role. Be at the forefront of global affairs The role is employed and managed by the Ministry of Defence (MOD), embedded in a Foreign, Commonwealth and Development (FCDO) team at the embassy in Washington. You will work closely with both FCDO and MOD staff both within the embassy and, virtually, with teams around the United States and in the UK. You will be managing stakeholders to create content that both achieves our organisational goals and boosts engagement on our channels. Make a significant impact As a key part of the communications team, and reporting to the Head of Digital, you will lead the UK arm of Defence social media in the United States. This involves posting to Instagram, X, and LinkedIn, and delivering impactful content that communicates the UK Government’s key priorities to a US audience. You will be an active member of the wider communications team based in Washington DC and help guide the wider US network of consulates around the country, to deliver excellent Defence digital communications. You will need to create and deliver imaginative content that fits the UK Government’s wider priorities, often working at pace. The content will be both short and long form, and will run to short or long-term deadlines. You will contribute to shaping the UK’s Defence image in the United States. You will be asked to work closely with senior members of the UK Government including the UK Ambassador, visiting UK Government ministers and senior members of the Ministry of Defence. Roles and responsibilities: Create and deliver digital content, covering all social media platforms to engage US audiences on key UK security issues, highlighting the work of UK personnel posted overseas. Working with comms and policy colleagues to develop imaginative, innovative and high impact ideas. Advise on Defence digital communications for His Majesty’s Ambassador and senior officials in the British Embassy in Washington, the US Network of Consulates and visiting UK military officials Work with other members of the communications and policy teams to draft engaging social media copy tailored to different channels and audiences. Lead and build the Embassy’s engagement with the external digital community, including with military counterparts in the US and other Embassies, social media companies, partner organisations and influencers. Provide regular monitoring and evaluation reports to measure Defence social media performance and identify improvements. Support Defence events and receptions, often with VIP guests. Some of this work will be out of working hours. Support the wider digital team as required, covering leave and helping during busy periods. This is a hands-on role that requires in-person working, based in DC. Any other duties as assigned. The role will involve supporting events and other work outside of working hours (for which you will be compensated).
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Main purpose of job: The UK Government seeks a highly motivated lead for the “UK in USA Defence” social media to join our dynamic team at the British Embassy in Washington DC. In this role you will work at the forefront of international diplomacy and security, communicating the work of the UK Armed Forces to audiences across the United States. Around 2,000 British personnel are stationed in the US. Our soldiers, sailors, aviators, civil servants and contractors in the US work closely with their US counterparts, as well as with the Administration, NATO, the Pentagon, the UN, industry, and think tanks. The successful candidate will have a strong understanding of social media, creating content for different audiences with attention to detail and often short deadlines. You will be adapting messages and choosing the best content types (graphics, videos, photos) for your intended audience. You should also have some experience in photography, videography, graphic design and editing. However, you will work alongside a full-time content creator in the team and have access to a broad library of Defence photo and videos. An understanding of or prior experience in Defence is advantageous, but can also be learnt in the role. Be at the forefront of global affairs The role is employed and managed by the Ministry of Defence (MOD), embedded in a Foreign, Commonwealth and Development (FCDO) team at the embassy in Washington. You will work closely with both FCDO and MOD staff both within the embassy and, virtually, with teams around the United States and in the UK. You will be managing stakeholders to create content that both achieves our organisational goals and boosts engagement on our channels. Make a significant impact As a key part of the communications team, and reporting to the Head of Digital, you will lead the UK arm of Defence social media in the United States. This involves posting to Instagram, X, and LinkedIn, and delivering impactful content that communicates the UK Government’s key priorities to a US audience. You will be an active member of the wider communications team based in Washington DC and help guide the wider US network of consulates around the country, to deliver excellent Defence digital communications. You will need to create and deliver imaginative content that fits the UK Government’s wider priorities, often working at pace. The content will be both short and long form, and will run to short or long-term deadlines. You will contribute to shaping the UK’s Defence image in the United States. You will be asked to work closely with senior members of the UK Government including the UK Ambassador, visiting UK Government ministers and senior members of the Ministry of Defence. Roles and responsibilities: Create and deliver digital content, covering all social media platforms to engage US audiences on key UK security issues, highlighting the work of UK personnel posted overseas. Working with comms and policy colleagues to develop imaginative, innovative and high impact ideas. Advise on Defence digital communications for His Majesty’s Ambassador and senior officials in the British Embassy in Washington, the US Network of Consulates and visiting UK military officials Work with other members of the communications and policy teams to draft engaging social media copy tailored to different channels and audiences. Lead and build the Embassy’s engagement with the external digital community, including with military counterparts in the US and other Embassies, social media companies, partner organisations and influencers. Provide regular monitoring and evaluation reports to measure Defence social media performance and identify improvements. Support Defence events and receptions, often with VIP guests. Some of this work will be out of working hours. Support the wider digital team as required, covering leave and helping during busy periods. This is a hands-on role that requires in-person working, based in DC. Any other duties as assigned. The role will involve supporting events and other work outside of working hours (for which you will be compensated).
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