Pandora A/S
Overview
Director, Paid Media & CRM Marketing NAM – City: New York; Country/Region: US. Application Deadline: n/a. As the largest jewellery brand in the world, Pandora aims to empower people to express themselves through meaningful jewellery. We seek a strategic and performance-driven leader to oversee all aspects of paid media, CRM, and marketing analytics in North America, driving customer acquisition, retention, and revenue growth through integrated, measurable campaigns aligned to Pandora’s commercial priorities. Reporting to the VP of Marketing, this role partners closely with Finance and cross-functional teams to ensure media and CRM plans align with financial forecasts and deliver topline and profitability goals. The role leads a team and manages agency partners to drive full-funnel media performance across TV, Digital Video, Paid Social, SEM, Programmatic Display, Custom Digital Media, and CRM. This role collaborates with Go-To-Market, Public Relations, Creative, Influencer, and Global Marketing teams to ensure integrated media and CRM strategies across functions. It also oversees insights and analytics for the region, translating data into performance narratives, optimization plans, and actionable recommendations for regional and global strategy. Key responsibilities and qualifications are described below to support performance marketing and data-driven decision making across North America. Responsibilities
Lead media, CRM, and analytics strategy to drive brand penetration, unaided awareness, and consideration across North America. Manage and mentor direct reports (Media, CRM, Analytics) to deliver performance across all paid and owned channels. Own media budget and align with Finance on forecasts, EBIT, and collection growth targets across product categories. Drive investment decisions across TV, Digital, Social, and Search to maximize media efficiency, ROI, and ROAS. Oversee agency and platform partners, ensuring delivery against awareness, CVR (with eCommerce), and ROI goals. Lead measurement and reporting via MMM and attribution to optimize campaigns and improve site conversion and customer engagement. Define audience strategies to enhance targeting and campaign performance. Champion test-and-learn initiatives and use insights to refine media and CRM plans. Align closely with GTM, Creative, and E-Comm to deliver full-funnel, performance-driven campaigns. Represent the voice of the customer within the NA leadership team to guide marketing strategy. Drive revenue growth and profitability by aligning media investments with financial targets and commercial strategy. Qualifications & Experience
Proven experience in media strategy, CRM, and analytics within a consumer, retail, or e-commerce environment. Proven ability to lead cross-channel media planning (TV, Digital, Social, Search, Programmatic) tied to commercial and brand outcomes. Strong financial acumen, including experience managing large budgets, forecasting revenue impact, and aligning with finance on EBIT goals. Skilled in agency and partner management, with a track record of driving performance, innovation, and accountability. Deep understanding of customer segmentation, full-funnel marketing, and media measurement methodologies (e.g., MMM, attribution). Strong leadership and collaboration skills, with experience influencing cross-functional teams and senior stakeholders. 10+ years of experience in media leadership, with a strong track record across paid media, CRM, and analytics. 7+ years in omni-channel retail, affordable luxury, consumer goods, or beauty; deep understanding of retail customer behaviour. Proven success managing and developing large, high-performing teams across media, CRM, and analytics functions. Experience in agency-side media planning or strategy (2+ years a plus) and managing agency and platform partners. Required Skills: High energy, enthusiastic, and passionate about digital marketing and retail; results-driven with a strong commercial mindset; strong communicator; highly organized; comfortable working independently and collaboratively; proficient in Microsoft Office and digital tools. Compensation, Benefits & Travel
We offer a robust compensation package including base and bonus, a 401K plan. Pandora benefits include Medical, Dental, Vision, Short/Long Term Disability, Basic Life and AD&D, anniversary gift cards, recognition program and product discounts. Learning and development opportunities including LinkedIn Learning, tuition reimbursement, and more. PTO package including Vacation, Personal, Sick, Celebration days and Paid Holidays. Salary range: $184,400 - $230,500 commensurate with experience. NYC based. Travel: Required to travel up to 30% of the time (based on annual calendar year). About Pandora
Pandora is the world’s largest jewellery brand, designing and marketing accessible luxury jewellery made from high-quality materials. Pandora operates in more than 100 countries with 6,800 points of sale. Headquartered in Copenhagen, Pandora employs 37,000 people and is committed to sustainability, aiming to halve greenhouse gas emissions across its value chain by 2030. Pandora recruitment procedures are designed to be transparent and fair. We encourage applicants to refrain from providing identity-related information such as photos, marital status, or age. About Pandora NAM: The Pandora North America team includes 115+ employees in the USA & Canada, 80+ in the Logistics Center in Maryland, 100+ in field positions, and 3,900+ in stores. Today, the USA is Pandora’s largest market, with over 1,400 points of sale in North America and extensive company-operated stores.
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Director, Paid Media & CRM Marketing NAM – City: New York; Country/Region: US. Application Deadline: n/a. As the largest jewellery brand in the world, Pandora aims to empower people to express themselves through meaningful jewellery. We seek a strategic and performance-driven leader to oversee all aspects of paid media, CRM, and marketing analytics in North America, driving customer acquisition, retention, and revenue growth through integrated, measurable campaigns aligned to Pandora’s commercial priorities. Reporting to the VP of Marketing, this role partners closely with Finance and cross-functional teams to ensure media and CRM plans align with financial forecasts and deliver topline and profitability goals. The role leads a team and manages agency partners to drive full-funnel media performance across TV, Digital Video, Paid Social, SEM, Programmatic Display, Custom Digital Media, and CRM. This role collaborates with Go-To-Market, Public Relations, Creative, Influencer, and Global Marketing teams to ensure integrated media and CRM strategies across functions. It also oversees insights and analytics for the region, translating data into performance narratives, optimization plans, and actionable recommendations for regional and global strategy. Key responsibilities and qualifications are described below to support performance marketing and data-driven decision making across North America. Responsibilities
Lead media, CRM, and analytics strategy to drive brand penetration, unaided awareness, and consideration across North America. Manage and mentor direct reports (Media, CRM, Analytics) to deliver performance across all paid and owned channels. Own media budget and align with Finance on forecasts, EBIT, and collection growth targets across product categories. Drive investment decisions across TV, Digital, Social, and Search to maximize media efficiency, ROI, and ROAS. Oversee agency and platform partners, ensuring delivery against awareness, CVR (with eCommerce), and ROI goals. Lead measurement and reporting via MMM and attribution to optimize campaigns and improve site conversion and customer engagement. Define audience strategies to enhance targeting and campaign performance. Champion test-and-learn initiatives and use insights to refine media and CRM plans. Align closely with GTM, Creative, and E-Comm to deliver full-funnel, performance-driven campaigns. Represent the voice of the customer within the NA leadership team to guide marketing strategy. Drive revenue growth and profitability by aligning media investments with financial targets and commercial strategy. Qualifications & Experience
Proven experience in media strategy, CRM, and analytics within a consumer, retail, or e-commerce environment. Proven ability to lead cross-channel media planning (TV, Digital, Social, Search, Programmatic) tied to commercial and brand outcomes. Strong financial acumen, including experience managing large budgets, forecasting revenue impact, and aligning with finance on EBIT goals. Skilled in agency and partner management, with a track record of driving performance, innovation, and accountability. Deep understanding of customer segmentation, full-funnel marketing, and media measurement methodologies (e.g., MMM, attribution). Strong leadership and collaboration skills, with experience influencing cross-functional teams and senior stakeholders. 10+ years of experience in media leadership, with a strong track record across paid media, CRM, and analytics. 7+ years in omni-channel retail, affordable luxury, consumer goods, or beauty; deep understanding of retail customer behaviour. Proven success managing and developing large, high-performing teams across media, CRM, and analytics functions. Experience in agency-side media planning or strategy (2+ years a plus) and managing agency and platform partners. Required Skills: High energy, enthusiastic, and passionate about digital marketing and retail; results-driven with a strong commercial mindset; strong communicator; highly organized; comfortable working independently and collaboratively; proficient in Microsoft Office and digital tools. Compensation, Benefits & Travel
We offer a robust compensation package including base and bonus, a 401K plan. Pandora benefits include Medical, Dental, Vision, Short/Long Term Disability, Basic Life and AD&D, anniversary gift cards, recognition program and product discounts. Learning and development opportunities including LinkedIn Learning, tuition reimbursement, and more. PTO package including Vacation, Personal, Sick, Celebration days and Paid Holidays. Salary range: $184,400 - $230,500 commensurate with experience. NYC based. Travel: Required to travel up to 30% of the time (based on annual calendar year). About Pandora
Pandora is the world’s largest jewellery brand, designing and marketing accessible luxury jewellery made from high-quality materials. Pandora operates in more than 100 countries with 6,800 points of sale. Headquartered in Copenhagen, Pandora employs 37,000 people and is committed to sustainability, aiming to halve greenhouse gas emissions across its value chain by 2030. Pandora recruitment procedures are designed to be transparent and fair. We encourage applicants to refrain from providing identity-related information such as photos, marital status, or age. About Pandora NAM: The Pandora North America team includes 115+ employees in the USA & Canada, 80+ in the Logistics Center in Maryland, 100+ in field positions, and 3,900+ in stores. Today, the USA is Pandora’s largest market, with over 1,400 points of sale in North America and extensive company-operated stores.
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