Manager, Digital Marketing

As a Manager, Digital Marketing at ISTE+ASCD, you will be an enthusiastic digital marketer using your skills to drive positive change in the world. This role is ideal for a confident self-starter who enjoys juggling multiple projects, working with national education organizations, and collaborating with a tight-knit, hard-working team. You will use your expertise in web production, UX, content management, database optimization, analytics and reporting, and testing to improve results and build a better education system for students. Our team values hard work and having fun while making a difference in education. ESSENTIAL FUNCTIONS AND RESPONSIBILITIES Web Page and Content Management Create and maintain high-performance, mobile-responsive, customer-facing landing pages using HubSpot and other web CMS tools, as needed. Collaborate with marketing team members, internal stakeholders, and the design team to manage new and existing site content, style, and appearance. Email Marketing Design and create HTML emails for all outgoing email communications, including building email templates and optimizing email messages and layouts. Implement tracking, sending, and reporting results. Develop, execute, and optimize email marketing campaigns to support business objectives for lead generation, customer retention, product acquisition, and revenue growth. Segment audiences and create tailored messaging strategies to improve engagement and conversion. Collaborate with cross-functional teams (content, product, sales, design) to align email campaigns with broader marketing initiatives. Write, edit, and proofread compelling email copy that matches brand voice and drives action. Partner with design teams (or design directly) to build visually engaging, mobile-responsive email templates. Ensure all campaigns are consistent with brand standards, compliance requirements (CAN-SPAM, GDPR, etc.), and accessibility guidelines. List Optimization Take the lead on managing database contacts. Responsible for list retention, engagement monitoring, nurturing leads, and ensuring an effective communication flow with members and prospects. Contractor Management and Projects Support management of project timelines and deliverables for email campaigns, marketing automation, and digital marketing initiatives. Must be organized and experienced with meeting project due dates, task reviews, and approval processes for campaign launches. Ensure email and landing page project deliverables meet quality standards and deadlines. Coordinate contractor resources to support email, marketing automation, and other digital marketing work as needed. Analytics, Reporting and Performance Management Utilize Google Analytics 4, Looker Studio, and other reporting software to provide regular reporting of online marketing performance and user activity patterns. Create reports using GA4 data to visualize how email and marketing automation campaigns drive traffic, engagement, and revenue. Integrate email performance with Google Analytics to track campaign impact on website behavior, conversions, and ROI. Maintain UTM tagging standards for all outbound email links to ensure accurate tracking in GA4. Monitor user journeys from email through website actions, identifying drop-off points and optimization opportunities. Provide insights on cross-channel performance to guide marketing campaign planning. Collaborate with the digital marketing/analytics team to ensure email data connects with broader marketing attribution models. Develop customized dashboards and communicate channel performance to marketing team, stakeholders, and leadership. SALARY RANGE:

$65,000.00 to $70,000.00 PRIORITY WILL BE PROVIDED TO CANDIDATES LIVING IN THE DC METRO AREA (MD, DC, or Northern VA); you will be REQUIRED to come into the Arlington, VA, office one day per week. Knowledge Bachelor's degree, preferably in marketing, communications, business, advertising, or a related field Solid knowledge of campaign reporting and analysis Proficiency in Hubspot or comparable email marketing automation/workflow management tools Understanding of Salesforce or other CRM systems Familiarity with Asana or comparable project management software Knowledge of Drupal or similar content management systems Proficiency in Adobe Creative Cloud, Canva, Infogram, or similar tools Expertise in G Suite/ Microsoft tools Understanding of HTML/CSS & SEO Skills and Abilities Strong knowledge base of Marketing Automation, specifically Hubspot CRM Demonstrated success in developing optimized landing and email campaigns Strong analytical and problem-solving skills Excellent communication and collaboration abilities Ability to manage multiple projects simultaneously Creativity and innovation in marketing strategies Adaptability to new technologies and marketing trends Experience 2+ years of experience in digital marketing-focused positions Experience with email marketing and campaign management Proven track record in web content management and optimization Background in data analysis and reporting WORK ENVIRONMENT Normal demands associated with a deadline-driven office environment. The noise level is generally quiet to moderate. Daily contact with external customers, vendors, colleagues, associates, supervisors, and staff at all levels of the organization. PHYSICAL DEMANDS Ability to remain at a desk for extended periods of time. Ability to communicate and exchange information with others. Ability to move about to coordinate work in areas of varying heights. Ability to perceive and inspect records in a document management system. Ability to operate general office equipment. Ability to travel to off-site meetings. Ability to lift, carry, move, or position objects weighing up to 10 pounds.

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