InterContinental Hotels Group
Associate Manager, Co-Brand Portfolio Marketing
InterContinental Hotels Group, Atlanta, Georgia, United States, 30383
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Please select your preferred language from the drop-down menu below. Associate Manager, Co-Brand Portfolio Marketing
Hotel:
Corp Atlanta Ravinia, Three Ravinia Drive, Suite 100, 30346 As Associate Manager, US Co-Brand Portfolio Marketing you will coordinate and/or assist in the development and execution of marketing campaigns for IHG’s Co-Brand credit card portfolio. In this role, you will ensure effective implementation of initiatives and serve as contact with internal services, external agencies, and partners for related projects. You will coordinate the production of marketing materials to support cardmember engagement, make tactical recommendations to meet objectives, and optimize available channels. Your day to day Assist in the development and implementation of an annual Co-Brand Portfolio (Cardmember) marketing plan ensuring effective use of all available channels, including, but not limited to direct mail, e-mail, website, app, and other member communications. Develop processes and delivery systems for all marketing programs that result in a continuous improvement of actual performance versus strategy. Work with partners, vendors, agencies and/or internal channel teams to develop specifications for each initiative, including but not limited to selection of target audience, creative approach, offer/ incentive and production details; present materials/recommendations to the Manager for approval; implement approved initiatives. Ensure each campaign/initiative has proper controls in place for accurate measurement and analysis; present results and recommendations for next iteration to manager for approval. Manage day-to-day relationship with advertising agency(s) and fulfillment vendor(s) in evaluating quality of production of all initiative materials, which includes providing direction and artwork to vendor as appropriate Through liaising with stakeholder teams, influence success and implementation of marketing initiatives. Develop and maintain excellent working relationships across all functions at all levels to ensure maximum benefit from cross-functional synergies. Monitor all relevant competitive activity across all elements of the marketing mix and make appropriate recommendations to management. Support manager with other marketing projects as necessary. What we need from you Bachelor's or Master's Degree in Marketing, Business, or relevant field of work or an equivalent combination of education and work related experience. 2 to 5 years progressive work related experience in corporate marketing environment with demonstrated technical proficiency related to the position including experience with internal and external communications and creative development. Experience with campaign management, comms plan development, go-to-market strategies and marketing tools. Demonstrated experience in promotional, channel or frequency marketing preferred. Demonstrated knowledge of marketing concepts and principles. Strong problem solving and analytical skills. Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, management and staff. Good organizational and time management skills. Team player with a positive attitude, effective communication, interpersonal skills, and a focus on problem solving. Demonstrated presentation and facilitation skills. Proficiency in Excel, Word and PowerPoint required. Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business. The salary range for this role is $ 46,226 to $70,000. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees. #LI-AA5 Who we are At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG. Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love. We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate. We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference. Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives. Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today. The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. If you require reasonable accommodation during the application process, please click here . IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy. If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.
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Please select your preferred language from the drop-down menu below. Associate Manager, Co-Brand Portfolio Marketing
Hotel:
Corp Atlanta Ravinia, Three Ravinia Drive, Suite 100, 30346 As Associate Manager, US Co-Brand Portfolio Marketing you will coordinate and/or assist in the development and execution of marketing campaigns for IHG’s Co-Brand credit card portfolio. In this role, you will ensure effective implementation of initiatives and serve as contact with internal services, external agencies, and partners for related projects. You will coordinate the production of marketing materials to support cardmember engagement, make tactical recommendations to meet objectives, and optimize available channels. Your day to day Assist in the development and implementation of an annual Co-Brand Portfolio (Cardmember) marketing plan ensuring effective use of all available channels, including, but not limited to direct mail, e-mail, website, app, and other member communications. Develop processes and delivery systems for all marketing programs that result in a continuous improvement of actual performance versus strategy. Work with partners, vendors, agencies and/or internal channel teams to develop specifications for each initiative, including but not limited to selection of target audience, creative approach, offer/ incentive and production details; present materials/recommendations to the Manager for approval; implement approved initiatives. Ensure each campaign/initiative has proper controls in place for accurate measurement and analysis; present results and recommendations for next iteration to manager for approval. Manage day-to-day relationship with advertising agency(s) and fulfillment vendor(s) in evaluating quality of production of all initiative materials, which includes providing direction and artwork to vendor as appropriate Through liaising with stakeholder teams, influence success and implementation of marketing initiatives. Develop and maintain excellent working relationships across all functions at all levels to ensure maximum benefit from cross-functional synergies. Monitor all relevant competitive activity across all elements of the marketing mix and make appropriate recommendations to management. Support manager with other marketing projects as necessary. What we need from you Bachelor's or Master's Degree in Marketing, Business, or relevant field of work or an equivalent combination of education and work related experience. 2 to 5 years progressive work related experience in corporate marketing environment with demonstrated technical proficiency related to the position including experience with internal and external communications and creative development. Experience with campaign management, comms plan development, go-to-market strategies and marketing tools. Demonstrated experience in promotional, channel or frequency marketing preferred. Demonstrated knowledge of marketing concepts and principles. Strong problem solving and analytical skills. Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, management and staff. Good organizational and time management skills. Team player with a positive attitude, effective communication, interpersonal skills, and a focus on problem solving. Demonstrated presentation and facilitation skills. Proficiency in Excel, Word and PowerPoint required. Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business. The salary range for this role is $ 46,226 to $70,000. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees. #LI-AA5 Who we are At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG. Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love. We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate. We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference. Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives. Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today. The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. If you require reasonable accommodation during the application process, please click here . IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy. If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.
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