Culture Amp
You will
Shape and Drive an Innovative Marketing Operations Strategy:
Collaborate deeply with Marketing and SDR leadership to define and execute a roadmap that leverages ABX principles and AI-powered capabilities, continually seeking new ways to innovate, automate, and improve processes for demand generation and pipeline growth. Advance Technology, Data, and AI Integration:
Lead the thoughtful selection, integration, and optimization of marketing automation, CRM, ABX platforms (including 6Sense), analytics, and prospect engagement tools. Champion adoption of agentic and co-pilot AI workflows to unlock greater efficiencies, lower acquisition costs, and foster smarter decision-making. Operationalize Data-Driven and AI-Enhanced Insights:
Develop and maintain reporting, dashboards, and KPI inspection cadences (including Pipeline Council), utilizing AI-driven analytics to measure, predict, and improve campaign performance—especially ABX and demand gen programs. Deliver actionable recommendations that drive continuous optimization and innovation. Elevate Lead Management with Intelligent Automation:
Build and refine automated workflows for lead capture, scoring, nurturing, enrichment, and routing. Ensure ABX-qualified accounts and leads are prioritized efficiently, using AI solutions to enhance speed, accuracy, and conversion. Champion Data Quality, Governance, and Scalable Systems:
Design unified, automated standards and processes across marketing systems, proactively leveraging AI for data enrichment, cleansing, and predictive modeling to support both broad-based and targeted ABX outreach. Strengthen Cross-Functional and AI-Enabled Alignment:
Partner with Sales, Product, and Finance to align operations and technology with go-to-market and customer engagement strategies, incorporating intelligent automation and data-driven insights to maximize impact and scalability. Standardize, Document, and Scale Best Practices:
Continuously evolve workflows and operational standards to ensure the marketing and demand generation teams scale with efficiency and agility as ABX and AI initiatives expand. Build and Mentor a High-Performing, Innovation-Driven Team:
Foster a culture of collaboration, experimentation, and accountability—developing talent adept at leveraging emerging technologies, AI, and ABX best practices to meet or exceed revenue targets. You have
Demonstrated leadership experience in marketing operations or revenue operations within high-growth SaaS or B2B technology environments. Hands-on experience with marketing automation (e.g. Hubspot, Marketo), CRM (e.g. Salesforce), prospect engagement (e.g. Outreach), and ABX (e.g. 6Sense) platforms—ideally including direct use of 6Sense and other AI-driven tools for campaign, analytics, and process optimization. Demonstrated ability to spearhead innovative, scalable ABX programs using data, technology, intelligent automation, and cross-functional collaboration to drive pipeline and revenue results. Natural inclination for analytical rigor—translating complex, multi-source data (including AI-powered insights) into clear, actionable strategies for marketing, ABX, and demand generation outcomes. Robust expertise in lead management, scoring, enrichment, and attribution modeling, increasingly utilizing automation and AI to drive both broad and account-based campaign success. Proven success in forging strong partnerships across Marketing, Sales, and Demand Generation functions, focusing on integrated pipeline growth, workflow efficiency, and scalable business impact. Track record of leading executive presentations and KPI inspections, employing advanced reporting and AI-powered analytics to highlight marketing and ABX performance. Collaborative, decisive, and empowering leadership style, driven by a sense of ownership, urgency, and—in an ideal candidate—a sense of humor. For this role, the estimated base salary range is listed below.
In addition to base salary, your compensation package will include equity and benefits. For sales roles, your package may also include sales commission. The actual base salary will vary based on market, skills, capabilities and experience, objectively assessed during the interview process. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits. Culture Amp is committed to fair and equitable pay and conducts annual pay equity audits. Base Salary Range (US) $181,500 - $235,000 USD We offer a comprehensive benefits package designed to support employees and families, including: Employee Share Options Program Programs, coaching, and budgets to help you thrive personally and professionally Access to mental wellbeing and coaching support Monthly wellbeing and life-enhancement allowances Team budgets for team-building activities Quarterly wellbeing pauses and extended year-end breaks Parental leave and in-work support from day one Social impact days and home office budget MacBooks and home office setup support Medical insurance coverage for you and your family (US & UK) Culture Amp is committed to diversity, equity, and inclusion with Employee Resource Groups and ally communities. We are committed to anti-racism and invite you to view our commitments to anti-racism. We encourage applicants from diverse backgrounds to apply. Apply for this job Interested in building your career at Culture Amp? We encourage you to apply even if you do not meet every listed requirement. We may ask voluntary diversity questions as part of the application process. Participation is optional and confidential.
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Shape and Drive an Innovative Marketing Operations Strategy:
Collaborate deeply with Marketing and SDR leadership to define and execute a roadmap that leverages ABX principles and AI-powered capabilities, continually seeking new ways to innovate, automate, and improve processes for demand generation and pipeline growth. Advance Technology, Data, and AI Integration:
Lead the thoughtful selection, integration, and optimization of marketing automation, CRM, ABX platforms (including 6Sense), analytics, and prospect engagement tools. Champion adoption of agentic and co-pilot AI workflows to unlock greater efficiencies, lower acquisition costs, and foster smarter decision-making. Operationalize Data-Driven and AI-Enhanced Insights:
Develop and maintain reporting, dashboards, and KPI inspection cadences (including Pipeline Council), utilizing AI-driven analytics to measure, predict, and improve campaign performance—especially ABX and demand gen programs. Deliver actionable recommendations that drive continuous optimization and innovation. Elevate Lead Management with Intelligent Automation:
Build and refine automated workflows for lead capture, scoring, nurturing, enrichment, and routing. Ensure ABX-qualified accounts and leads are prioritized efficiently, using AI solutions to enhance speed, accuracy, and conversion. Champion Data Quality, Governance, and Scalable Systems:
Design unified, automated standards and processes across marketing systems, proactively leveraging AI for data enrichment, cleansing, and predictive modeling to support both broad-based and targeted ABX outreach. Strengthen Cross-Functional and AI-Enabled Alignment:
Partner with Sales, Product, and Finance to align operations and technology with go-to-market and customer engagement strategies, incorporating intelligent automation and data-driven insights to maximize impact and scalability. Standardize, Document, and Scale Best Practices:
Continuously evolve workflows and operational standards to ensure the marketing and demand generation teams scale with efficiency and agility as ABX and AI initiatives expand. Build and Mentor a High-Performing, Innovation-Driven Team:
Foster a culture of collaboration, experimentation, and accountability—developing talent adept at leveraging emerging technologies, AI, and ABX best practices to meet or exceed revenue targets. You have
Demonstrated leadership experience in marketing operations or revenue operations within high-growth SaaS or B2B technology environments. Hands-on experience with marketing automation (e.g. Hubspot, Marketo), CRM (e.g. Salesforce), prospect engagement (e.g. Outreach), and ABX (e.g. 6Sense) platforms—ideally including direct use of 6Sense and other AI-driven tools for campaign, analytics, and process optimization. Demonstrated ability to spearhead innovative, scalable ABX programs using data, technology, intelligent automation, and cross-functional collaboration to drive pipeline and revenue results. Natural inclination for analytical rigor—translating complex, multi-source data (including AI-powered insights) into clear, actionable strategies for marketing, ABX, and demand generation outcomes. Robust expertise in lead management, scoring, enrichment, and attribution modeling, increasingly utilizing automation and AI to drive both broad and account-based campaign success. Proven success in forging strong partnerships across Marketing, Sales, and Demand Generation functions, focusing on integrated pipeline growth, workflow efficiency, and scalable business impact. Track record of leading executive presentations and KPI inspections, employing advanced reporting and AI-powered analytics to highlight marketing and ABX performance. Collaborative, decisive, and empowering leadership style, driven by a sense of ownership, urgency, and—in an ideal candidate—a sense of humor. For this role, the estimated base salary range is listed below.
In addition to base salary, your compensation package will include equity and benefits. For sales roles, your package may also include sales commission. The actual base salary will vary based on market, skills, capabilities and experience, objectively assessed during the interview process. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits. Culture Amp is committed to fair and equitable pay and conducts annual pay equity audits. Base Salary Range (US) $181,500 - $235,000 USD We offer a comprehensive benefits package designed to support employees and families, including: Employee Share Options Program Programs, coaching, and budgets to help you thrive personally and professionally Access to mental wellbeing and coaching support Monthly wellbeing and life-enhancement allowances Team budgets for team-building activities Quarterly wellbeing pauses and extended year-end breaks Parental leave and in-work support from day one Social impact days and home office budget MacBooks and home office setup support Medical insurance coverage for you and your family (US & UK) Culture Amp is committed to diversity, equity, and inclusion with Employee Resource Groups and ally communities. We are committed to anti-racism and invite you to view our commitments to anti-racism. We encourage applicants from diverse backgrounds to apply. Apply for this job Interested in building your career at Culture Amp? We encourage you to apply even if you do not meet every listed requirement. We may ask voluntary diversity questions as part of the application process. Participation is optional and confidential.
#J-18808-Ljbffr