UnitedHealth Group
Social Media Marketing Specialist, Hybrid in New York - 2310038
UnitedHealth Group, Model City, New York, United States
Overview
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start
Caring. Connecting. Growing together. Quality
at Optum means striving for excellence in everything we do in order to help us achieve our Mission. Simply put, it is in our DNA and why we are in business - to help people. Our Mission serves as our why; our Values unite us around how we will achieve it. Because when we follow our Mission and live our Values, we deliver Quality. Primary Responsibilities
Oversee social media plan from start to finish (strategy, research, development, execution, monitoring and reporting), ensuring all posts are executed smoothly, on time, and within brand standards Collaborate with the director and internal cross-functional teams including operations, provider marketing, patient experience, communications, social media, and analytics to plan and execute social media campaigns Create engaging content plans that are responsive to business events and aligned with strategic objectives Manage the creative development process with internal/external partners, ensuring content is informative, appealing, and on-brand Utilize social media management platforms to post and optimize performance, including social listening, analytics reporting, and community management Prepare monthly performance reports and review performance on national organic channels with the national team You'll be rewarded and recognized for your performance in an environment that will challenge you and provide clear direction on what it takes to succeed in your role as well as development opportunities for other roles you may be interested in. Required Qualifications
3+ years of experience in marketing, advertising or related field 2+ years of creating social content across paid, owned and earned channels (Meta, LinkedIn, X) 2+ years of experience using social media management platforms (Meta Business Suite, LinkedIn Campaign Manager, Sprinklr, Hootsuite or similar) for scheduling and performance monitoring 2+ years of community management experience on social platforms Proven solid writing skills Proven exceptionally organized and detail oriented Proven solid project management skills with experience using Asana, Adobe Workfront or similar Preferred Qualifications
Canva and Adobe suite product experience Healthcare experience Agency and/or design experience Proven collaborative problem solver *All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The hourly pay for this role will range from $28.27 to $50.48 per hour based on full-time employment. We comply with all minimum wage laws as applicable. UnitedHealth Group is committed to helping people live healthier lives and to addressing health disparities. We are an Equal Employment Opportunity employer and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by law. UnitedHealth Group is a drug-free workplace; candidates are required to pass a drug test before beginning employment.
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Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start
Caring. Connecting. Growing together. Quality
at Optum means striving for excellence in everything we do in order to help us achieve our Mission. Simply put, it is in our DNA and why we are in business - to help people. Our Mission serves as our why; our Values unite us around how we will achieve it. Because when we follow our Mission and live our Values, we deliver Quality. Primary Responsibilities
Oversee social media plan from start to finish (strategy, research, development, execution, monitoring and reporting), ensuring all posts are executed smoothly, on time, and within brand standards Collaborate with the director and internal cross-functional teams including operations, provider marketing, patient experience, communications, social media, and analytics to plan and execute social media campaigns Create engaging content plans that are responsive to business events and aligned with strategic objectives Manage the creative development process with internal/external partners, ensuring content is informative, appealing, and on-brand Utilize social media management platforms to post and optimize performance, including social listening, analytics reporting, and community management Prepare monthly performance reports and review performance on national organic channels with the national team You'll be rewarded and recognized for your performance in an environment that will challenge you and provide clear direction on what it takes to succeed in your role as well as development opportunities for other roles you may be interested in. Required Qualifications
3+ years of experience in marketing, advertising or related field 2+ years of creating social content across paid, owned and earned channels (Meta, LinkedIn, X) 2+ years of experience using social media management platforms (Meta Business Suite, LinkedIn Campaign Manager, Sprinklr, Hootsuite or similar) for scheduling and performance monitoring 2+ years of community management experience on social platforms Proven solid writing skills Proven exceptionally organized and detail oriented Proven solid project management skills with experience using Asana, Adobe Workfront or similar Preferred Qualifications
Canva and Adobe suite product experience Healthcare experience Agency and/or design experience Proven collaborative problem solver *All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The hourly pay for this role will range from $28.27 to $50.48 per hour based on full-time employment. We comply with all minimum wage laws as applicable. UnitedHealth Group is committed to helping people live healthier lives and to addressing health disparities. We are an Equal Employment Opportunity employer and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by law. UnitedHealth Group is a drug-free workplace; candidates are required to pass a drug test before beginning employment.
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