Capital One
* Develop integrated brand marketing strategies and projects that span multiple parts of the business (cross Line of Business / Division), serving as a key liaison and collaborator with cross-functional teams from Sales, Business Analysis, Product, Creative, Legal, etc.* Serve as the Brand representative to senior stakeholders, actively championing effective prioritization of initiatives aligned to business strategy* Develop reusable playbooks for new and strategic focus areas (e.g. Partnerships marketing, external media) to set the stage for future growth* Create overarching value propositions and storytelling for dealer offerings, especially in new and undefined areas* Lead strategic brand development of new and ongoing campaigns and testing initiatives for the Auto business* Develop creative briefs, work closely with creative partners to bring the business intent to life via compelling marketing channel creative deliverables along with facilitating creative to execution process handoff, gaining deep understanding of the nuances of our channel-specific execution systems, processes and procedures* Collaborate with analysts to understand total business performance and build on analysis to identify new opportunities and optimize marketing testing strategies around creative and audience segmentation* Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact, coordinating with cross-functional teams* Tell consistent and compelling stories about our products and services, while also championing our brand and the end customer experience* Influence internal decision makers with formal recommendations and informal networking through excellent communication and presentation skills up to senior executives* Fully champion and embody well-managed processes, identifying opportunity gaps and driving improvements across immediate team and partner teams* Partner closely with data and business teams be a champion of Marketing ROI reporting, helping inform decision making and surface key learnings through immediate team and partner teams* The ability to take a forward-thinking, strategic, and organized approach to marketing and turn broad concepts and into fully fleshed out campaigns* Strong stakeholder management skills, including the ability to understand organizational priorities and business goals and how to work together to achieve them* A product mindset, with the ability to quickly iterate and pivot based on new learnings to achieve desired outcomes, taking changes in stride* An entrepreneurial spirit, initiative, leadership, creativity, balance of proactive and reactiveness, and drive for results* Experience leading and managing creative processes, working with creative teams* Excellent judgment to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work* A passion for leveraging data, metrics, and insights to drive results and turn learnings into actionable implications to form a marketing strategy and go-to-market approach* A curious mindset, ready to dig in on dealer attitudes/behaviors/trends and draw implications for marketing* Highly effective communication skills with outstanding writing, editing, and presentation abilities* Bachelor's Degree or military experience* At least 7 years of experience focused on direct response marketing, brand marketing, B2B marketing, or corporate communications (or a combination)* At least 3 years of experience in a marketing or communications department for a Fortune 500 company, or at least 3 years of experience within an advertising or marketing agency* 3+ years of experience in financial services marketing* 2+ years of experience presenting to senior leadership* Experience with automotive B2B marketingCapital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
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