Bask and Lather Co
Reports To:
Head of Growth & CEO Type:
Full-time Salary Range:
$85,000 $95,000 Overview
Bask & Lather is a rapidly scaling beauty brand rooted in healthy hair and scalp care. We are seeking a hands-on, detail-oriented
E-Commerce Manager
to oversee, optimize, and grow our digital commerce channels across Shopify Plus, Amazon, Walmart, TikTok Shop, and emerging marketplaces. This role manages the day-to-day operations of our e-commerce platforms, ensures flawless execution of campaigns and launches, and supports measurable revenue growth. The E-Commerce Manager will bring proven Shopify Plus experience and expertise in CRO, SEO, merchandising, bundling strategies, pricing optimization, and A/B testing, with a strong track record of managing and scaling e-commerce sales. If you do not have Shopify Plus experience and a demonstrated history of managing and growing e-commerce store revenue through optimization, please do not apply as these are firm needs for this role. Key Responsibilities
Strategy & Growth
Execute DTC and marketplace strategies to support category growth, new launches, and seasonal campaigns. Assist with revenue forecasting and highlight risks or opportunities for improvement. Support expansion of Amazon, international marketplaces, and social commerce to drive growth while maintaining profitability and brand consistency. Implement and maintain strategies for subscription growth, retention, upsells, and repeat purchase behavior. Coordinate with Growth, Marketing, Creative, Operations, and Product teams to ensure e-commerce execution supports overall priorities. Platform & Tech Stack Management
Manage and optimize the Shopify Plus site: navigation, merchandising, PDPs, collections, cart, checkout, quizzes, and post-purchase experience. Maintain Amazon, Walmart, and TikTok Shop storefronts with accurate, compelling product listings and enhanced content. Help manage and optimize loyalty programs, subscriptions, reviews, email/SMS integrations, and other platform tools. Collaborate with Paid Media teams on landing pages and with Product teams to ensure PDPs showcase features and launches effectively. Conversion Rate Optimization (CRO) & UX
Run A/B testing and UX experiments to improve conversion rate, AOV, and retention. Must have proven experience with effective bundling and pricing strategies. Analyze KPIs (conversion, revenue, bounce rate, traffic flow) via GA4, Shopify Analytics, and CRO tools, and provide action steps. Monitor competitor activity and industry best practices, recommending improvements for CRO, SEO, merchandising, and mobile experience. Execution & Customer Experience
Coordinate seamless execution of product launches, promotions, and brand campaigns across all e-commerce channels. Support a consistent customer experience for both consumers and salon professionals. Ensure promotional calendars are executed on schedule and aligned with GTM campaigns. Work with Operations to track inventory accuracy and availability. Partner with Customer Experience to ensure FAQs, support resources, and readiness for launches and promotions. Reporting & Collaboration
Track and report on e-commerce KPIs, sharing insights and performance updates with leadership. Provide actionable recommendations to improve results and support growth. Stay informed on platform updates, compliance needs, and e-commerce trends to keep Bask & Lather competitive. Qualifications
46 years of e-commerce management experience, including at least 2+ years managing Shopify Plus (required). Demonstrated success managing and optimizing e-commerce revenue across Shopify Plus and marketplaces (Amazon, Walmart, TikTok Shop). Strong knowledge of CRO, SEO, A/B testing, merchandising, bundling, and pricing strategies. Analytical skills with proficiency in GA4, Shopify Analytics, Hotjar, or similar tools. Excellent organizational and communication skills; ability to thrive in a fast-paced, growth-stage environment.
Head of Growth & CEO Type:
Full-time Salary Range:
$85,000 $95,000 Overview
Bask & Lather is a rapidly scaling beauty brand rooted in healthy hair and scalp care. We are seeking a hands-on, detail-oriented
E-Commerce Manager
to oversee, optimize, and grow our digital commerce channels across Shopify Plus, Amazon, Walmart, TikTok Shop, and emerging marketplaces. This role manages the day-to-day operations of our e-commerce platforms, ensures flawless execution of campaigns and launches, and supports measurable revenue growth. The E-Commerce Manager will bring proven Shopify Plus experience and expertise in CRO, SEO, merchandising, bundling strategies, pricing optimization, and A/B testing, with a strong track record of managing and scaling e-commerce sales. If you do not have Shopify Plus experience and a demonstrated history of managing and growing e-commerce store revenue through optimization, please do not apply as these are firm needs for this role. Key Responsibilities
Strategy & Growth
Execute DTC and marketplace strategies to support category growth, new launches, and seasonal campaigns. Assist with revenue forecasting and highlight risks or opportunities for improvement. Support expansion of Amazon, international marketplaces, and social commerce to drive growth while maintaining profitability and brand consistency. Implement and maintain strategies for subscription growth, retention, upsells, and repeat purchase behavior. Coordinate with Growth, Marketing, Creative, Operations, and Product teams to ensure e-commerce execution supports overall priorities. Platform & Tech Stack Management
Manage and optimize the Shopify Plus site: navigation, merchandising, PDPs, collections, cart, checkout, quizzes, and post-purchase experience. Maintain Amazon, Walmart, and TikTok Shop storefronts with accurate, compelling product listings and enhanced content. Help manage and optimize loyalty programs, subscriptions, reviews, email/SMS integrations, and other platform tools. Collaborate with Paid Media teams on landing pages and with Product teams to ensure PDPs showcase features and launches effectively. Conversion Rate Optimization (CRO) & UX
Run A/B testing and UX experiments to improve conversion rate, AOV, and retention. Must have proven experience with effective bundling and pricing strategies. Analyze KPIs (conversion, revenue, bounce rate, traffic flow) via GA4, Shopify Analytics, and CRO tools, and provide action steps. Monitor competitor activity and industry best practices, recommending improvements for CRO, SEO, merchandising, and mobile experience. Execution & Customer Experience
Coordinate seamless execution of product launches, promotions, and brand campaigns across all e-commerce channels. Support a consistent customer experience for both consumers and salon professionals. Ensure promotional calendars are executed on schedule and aligned with GTM campaigns. Work with Operations to track inventory accuracy and availability. Partner with Customer Experience to ensure FAQs, support resources, and readiness for launches and promotions. Reporting & Collaboration
Track and report on e-commerce KPIs, sharing insights and performance updates with leadership. Provide actionable recommendations to improve results and support growth. Stay informed on platform updates, compliance needs, and e-commerce trends to keep Bask & Lather competitive. Qualifications
46 years of e-commerce management experience, including at least 2+ years managing Shopify Plus (required). Demonstrated success managing and optimizing e-commerce revenue across Shopify Plus and marketplaces (Amazon, Walmart, TikTok Shop). Strong knowledge of CRO, SEO, A/B testing, merchandising, bundling, and pricing strategies. Analytical skills with proficiency in GA4, Shopify Analytics, Hotjar, or similar tools. Excellent organizational and communication skills; ability to thrive in a fast-paced, growth-stage environment.