Bask and Lather Co is hiring: eCommerce Manager, Online Merchandising in Yonkers

Reports To: Head of Growth & CEO Type: Full-time Overview Bask & Lather is a rapidly scaling beauty brand rooted in healthy hair and scalp care. We are seeking a hands-on, detail-oriented E-Commerce Manager to oversee, optimize, and grow our digital commerce channels across Shopify Plus, Amazon, Walmart, TikTok Shop, and emerging marketplaces. This role manages the day-to-day operations of our e-commerce platforms, ensures flawless execution of campaigns and launches, and supports measurable revenue growth. The E-Commerce Manager will bring proven Shopify Plus experience and expertise in CRO, SEO, merchandising, bundling strategies, pricing optimization, and A/B testing, with a strong track record of managing and scaling e-commerce sales. If you do not have Shopify Plus experience and a demonstrated history of managing and growing e-commerce store revenue through optimization, please do not apply as these are firm needs for this role. Execute DTC and marketplace strategies to support category growth, new launches, and seasonal campaigns. Assist with revenue forecasting and highlight risks or opportunities for improvement. Support expansion of Amazon, international marketplaces, and social commerce to drive growth while maintaining profitability and brand consistency. Coordinate with Growth, Marketing, Creative, Operations, and Product teams to ensure e-commerce execution supports overall priorities. Platform & Tech Stack Management Manage and optimize the Shopify Plus site: navigation, merchandising, PDPs, collections, cart, checkout, quizzes, and post-purchase experience. Maintain Amazon, Walmart, and TikTok Shop storefronts with accurate, compelling product listings and enhanced content. Help manage and optimize loyalty programs, subscriptions, reviews, email/SMS integrations, and other platform tools. Conversion Rate Optimization (CRO) & UX Run A/B testing and UX experiments to improve conversion rate, AOV, and retention. Monitor competitor activity and industry best practices, recommending improvements for CRO, SEO, merchandising, and mobile experience. Execution & Customer Experience Coordinate seamless execution of product launches, promotions, and brand campaigns across all e-commerce channels. Support a consistent customer experience for both consumers and salon professionals. Work with Operations to track inventory accuracy and availability. Partner with Customer Experience to ensure FAQs, support resources, and readiness for launches and promotions. Track and report on e-commerce KPIs, sharing insights and performance updates with leadership. Stay informed on platform updates, compliance needs, and e-commerce trends to keep Bask & Lather competitive. 4–6 years of e-commerce management experience, including at least 2+ years managing Shopify Plus (required). ~ Demonstrated success managing and optimizing e-commerce revenue across Shopify Plus and marketplaces (Amazon, Walmart, TikTok Shop). ~ Strong knowledge of CRO, SEO, A/B testing, merchandising, bundling, and pricing strategies. ~