Bask and Lather Co
Overview
Join to apply for the
Product Marketing & Innovation Manager
role at Bask and Lather Co Location: Yonkers, NY (Hybrid) Job Type: Full-time Pay: $100,000 - $110,000 per year Responsibilities
Product Innovation & Category Strategy: Lead the product innovation pipeline and define 2–3 year category growth roadmaps. Translate consumer insights, cultural trends, and competitive research into actionable product strategy. Drive label and packaging development, ensuring compliance, brand alignment, and premium execution. Partner with R&D and regulatory for claims testing, substantiation, and compliance. Digital Product Strategy & Omnichannel Launches: Serve as the digital marketing product strategy lead, ensuring new products are positioned effectively across DTC, Amazon, TikTok Shop, and retail channels. Build and own the omnichannel go-to-market strategy for all new launches, ensuring consistent messaging and seamless execution across online and offline touchpoints. Collaborate with the retention marketing team to align product storytelling with CRM, loyalty, email/SMS, and customer lifecycle campaigns. Go-to-Market Leadership: Own the annual product marketing calendar and lead launch readiness across functions. Build training materials, education toolkits, and partner-facing assets to support sales, stylists, retailers, and influencers. Partner with the e-commerce and growth teams to optimize merchandising, conversion, and retention for new launches. Retail Expansion & Strategy: Support the CEO and Head of Growth in evaluating and executing retail expansion strategies. Develop retail marketing programs and sell-in tools to ensure successful market entry and retailer support. Align innovation and packaging strategy with retailer requirements and consumer expectations. Market Leadership & Insights: Monitor cultural, consumer, and competitor trends to inform product and marketing strategy. Continuously optimize positioning, pricing, and portfolio architecture for growth. Cross-Functional Leadership: Act as the connector across operations, R&D, creative, regulatory, and marketing. Mentor emerging team members in product marketing and innovation. Establish SOPs for product lifecycle management, launch execution, and claims processes. Experience & Qualifications
10+ years in product marketing, brand management, or innovation within beauty, wellness, or CPG. Proven success leading end-to-end product launches with measurable growth impact. Experience with label and packaging development, claims testing, and consumer insights. Strong expertise in digital product marketing strategy and omnichannel campaign execution. Familiarity with retail expansion and sell-in strategies. Data-driven yet creative; able to balance storytelling with performance analytics. Exceptional leadership, project management, and cross-functional communication skills. MBA or advanced degree a plus, but not required. Benefits
401(k) Dental insurance Health insurance Paid time off Vision insurance Seniority level
Director Employment type
Full-time Job function
Product Management and Marketing Industries: Personal Care Product Manufacturing
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Join to apply for the
Product Marketing & Innovation Manager
role at Bask and Lather Co Location: Yonkers, NY (Hybrid) Job Type: Full-time Pay: $100,000 - $110,000 per year Responsibilities
Product Innovation & Category Strategy: Lead the product innovation pipeline and define 2–3 year category growth roadmaps. Translate consumer insights, cultural trends, and competitive research into actionable product strategy. Drive label and packaging development, ensuring compliance, brand alignment, and premium execution. Partner with R&D and regulatory for claims testing, substantiation, and compliance. Digital Product Strategy & Omnichannel Launches: Serve as the digital marketing product strategy lead, ensuring new products are positioned effectively across DTC, Amazon, TikTok Shop, and retail channels. Build and own the omnichannel go-to-market strategy for all new launches, ensuring consistent messaging and seamless execution across online and offline touchpoints. Collaborate with the retention marketing team to align product storytelling with CRM, loyalty, email/SMS, and customer lifecycle campaigns. Go-to-Market Leadership: Own the annual product marketing calendar and lead launch readiness across functions. Build training materials, education toolkits, and partner-facing assets to support sales, stylists, retailers, and influencers. Partner with the e-commerce and growth teams to optimize merchandising, conversion, and retention for new launches. Retail Expansion & Strategy: Support the CEO and Head of Growth in evaluating and executing retail expansion strategies. Develop retail marketing programs and sell-in tools to ensure successful market entry and retailer support. Align innovation and packaging strategy with retailer requirements and consumer expectations. Market Leadership & Insights: Monitor cultural, consumer, and competitor trends to inform product and marketing strategy. Continuously optimize positioning, pricing, and portfolio architecture for growth. Cross-Functional Leadership: Act as the connector across operations, R&D, creative, regulatory, and marketing. Mentor emerging team members in product marketing and innovation. Establish SOPs for product lifecycle management, launch execution, and claims processes. Experience & Qualifications
10+ years in product marketing, brand management, or innovation within beauty, wellness, or CPG. Proven success leading end-to-end product launches with measurable growth impact. Experience with label and packaging development, claims testing, and consumer insights. Strong expertise in digital product marketing strategy and omnichannel campaign execution. Familiarity with retail expansion and sell-in strategies. Data-driven yet creative; able to balance storytelling with performance analytics. Exceptional leadership, project management, and cross-functional communication skills. MBA or advanced degree a plus, but not required. Benefits
401(k) Dental insurance Health insurance Paid time off Vision insurance Seniority level
Director Employment type
Full-time Job function
Product Management and Marketing Industries: Personal Care Product Manufacturing
#J-18808-Ljbffr