MSD
Director US Marketing, Product Owner HIV – HCP Team Lead
MSD, North Wales, Pennsylvania, United States
Job Description
Our company has been committed to advancing science for the treatment and prevention of HIV for more than 35 years. Our rapidly growing HIV Business Unit consists of 3 inline products, a product currently under review by the FDA, and an active research pipeline.
We are currently recruiting for a results-driven and strategic
Director, Product Marketing Owner – HCP for HIV . As a key leader within our rapidly growing Business Unit, you will play a pivotal role in driving substantial future growth and making a meaningful impact on the lives of people living with HIV. This is an exciting time for a talented and passionate leader to join the launch team for our investigational novel treatment for HIV with the potential to add other assets which are in early development. The Director, Product Marketing Owner – HCP will play a critical role in charting the course for a significant launch in the HIV market by leading a Customer Agile Team (CAT) while taking ownership of Brand and HCP Strategy and Execution. You will lead and mentor a high-performing CAT, comprised of several direct reports who are brand marketers. Your leadership will translate brand priorities into actionable and innovative plans that drive strategic direction, deliver exceptional value to customers, and exceed stakeholder expectations. Responsibilities:
Lead brand and HCP strategy development and serve as subject matter expert for market understanding and HCP customer insights Develop HCP promotional campaigns, marketing solutions and effective execution strategy across personal and non-personal channels Generate, synthesize, and leverage insights from multiple data sources to deepen market understanding and inform strategic decisions Deliver compelling presentations to internal stakeholders and external audiences, translating strategy into actionable plans Build, lead and mentor a high-performing Customer Agile Team (CAT) Collaborate with key stakeholders across the enterprise including Sales, Global Marketing, Data & Analytics, Medical Affairs, Policy, Payer Marketing, Finance, Manufacturing, L&D, Global Communications, Regulatory, Legal/Compliance Manage agency relationships and budget Contribute to broader portfolio strategy by providing insights and recommendations on go-to-market approaches and cross-brand synergies Education:
Bachelor's degree or equivalent (BA/BS) MBA or equivalent preferred Requirements:
Minimum of 10 years combined experience in pharmaceutical marketing, customer segment marketing and/or payer marketing Proven track record in developing and implementing effective marketing strategies and campaigns for pharmaceuticals Experience leading product positioning, branding and using data to make informed decisions Excellent verbal and written communication skills Adaptability to change, and a successful history of collaborating with various teams Solid business acumen with fiscal management experience Experience in HIV preferred Deep understanding of omnichannel marketing, including digital and non-digital channels, and experience working with agencies Preferred Skills:
Understanding of US commercial and regulatory requirements Field sales and/or sales leadership experience Familiarity with agile tools like Jira and Mural We are an Equal Employment Opportunity Employer, and we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.
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Director, Product Marketing Owner – HCP for HIV . As a key leader within our rapidly growing Business Unit, you will play a pivotal role in driving substantial future growth and making a meaningful impact on the lives of people living with HIV. This is an exciting time for a talented and passionate leader to join the launch team for our investigational novel treatment for HIV with the potential to add other assets which are in early development. The Director, Product Marketing Owner – HCP will play a critical role in charting the course for a significant launch in the HIV market by leading a Customer Agile Team (CAT) while taking ownership of Brand and HCP Strategy and Execution. You will lead and mentor a high-performing CAT, comprised of several direct reports who are brand marketers. Your leadership will translate brand priorities into actionable and innovative plans that drive strategic direction, deliver exceptional value to customers, and exceed stakeholder expectations. Responsibilities:
Lead brand and HCP strategy development and serve as subject matter expert for market understanding and HCP customer insights Develop HCP promotional campaigns, marketing solutions and effective execution strategy across personal and non-personal channels Generate, synthesize, and leverage insights from multiple data sources to deepen market understanding and inform strategic decisions Deliver compelling presentations to internal stakeholders and external audiences, translating strategy into actionable plans Build, lead and mentor a high-performing Customer Agile Team (CAT) Collaborate with key stakeholders across the enterprise including Sales, Global Marketing, Data & Analytics, Medical Affairs, Policy, Payer Marketing, Finance, Manufacturing, L&D, Global Communications, Regulatory, Legal/Compliance Manage agency relationships and budget Contribute to broader portfolio strategy by providing insights and recommendations on go-to-market approaches and cross-brand synergies Education:
Bachelor's degree or equivalent (BA/BS) MBA or equivalent preferred Requirements:
Minimum of 10 years combined experience in pharmaceutical marketing, customer segment marketing and/or payer marketing Proven track record in developing and implementing effective marketing strategies and campaigns for pharmaceuticals Experience leading product positioning, branding and using data to make informed decisions Excellent verbal and written communication skills Adaptability to change, and a successful history of collaborating with various teams Solid business acumen with fiscal management experience Experience in HIV preferred Deep understanding of omnichannel marketing, including digital and non-digital channels, and experience working with agencies Preferred Skills:
Understanding of US commercial and regulatory requirements Field sales and/or sales leadership experience Familiarity with agile tools like Jira and Mural We are an Equal Employment Opportunity Employer, and we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.
#J-18808-Ljbffr