Kraft Heinz
Brand Manager, Marketing - Recipe Cheese
Kraft Heinz, Chicago, Illinois, United States, 60290
Brand Manager, Marketing - Recipe Cheese
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Planters, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others. No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Our Culture of Ownership, Meritocracy & Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. Position Summary
The Brand Manager, Recipe Cheese Marketing will shape the future of KraftHeinz ~$500M shelf stable cheese business which includes Velveeta, Cheese Whiz & Kraft Jar Cheese. Key responsibilities include owning the P&L for the recipe cheese business, defining the short and long-term strategy of their portfolio, and leading a cross-functional team to deliver on that commitment. Key Components of the Role
Own the P&L for the recipe cheese business and be accountable for delivering profit, volume, and market share objectives Lead planning routines for Recipe Cheese portfolio Partner across business units with other Velveeta brand teams Define the short and long-term strategy of recipe portfolio and shelf stable cheese category Leverage syndicated data sources to understand own brand & competitor performance Partner with cross functional teams across various commercial initiatives Manage and develop Analyst supporting recipe business Highlights of Select Projects On the Horizon
Build out the pipeline & activation plan for Limited Edition flavored cheese dips Develop a perspective and plan for renovating Velveeta mini blocks & sauces products Define the future of the Vel-Rotel partnership and redefine business display strategy Scale launch of Velveeta Queso, building and refining go-to-market plans in real time Define the future of Cheese Whiz & Kraft Jar products Qualifications
Bachelor’s Degree in Business, Marketing, or related field; MBA with Marketing emphasis preferred Operates with a sense of urgency and drive for results Advanced interpersonal and communication skills Strategic capability and experience in marketing plan development Experience in cross-functional team management Ability to handle simultaneous projects and deliver on timelines 5+ years’ experience in marketing for an established or startup CPG company Total Rewards
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values. New Hire Base Salary Range
$118,400.00 - $148,000.00 Benefits
We offer coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future. Kraft Heinz is an Equal Opportunity Employer
Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Planters, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others. No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Our Culture of Ownership, Meritocracy & Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. Position Summary
The Brand Manager, Recipe Cheese Marketing will shape the future of KraftHeinz ~$500M shelf stable cheese business which includes Velveeta, Cheese Whiz & Kraft Jar Cheese. Key responsibilities include owning the P&L for the recipe cheese business, defining the short and long-term strategy of their portfolio, and leading a cross-functional team to deliver on that commitment. Key Components of the Role
Own the P&L for the recipe cheese business and be accountable for delivering profit, volume, and market share objectives Lead planning routines for Recipe Cheese portfolio Partner across business units with other Velveeta brand teams Define the short and long-term strategy of recipe portfolio and shelf stable cheese category Leverage syndicated data sources to understand own brand & competitor performance Partner with cross functional teams across various commercial initiatives Manage and develop Analyst supporting recipe business Highlights of Select Projects On the Horizon
Build out the pipeline & activation plan for Limited Edition flavored cheese dips Develop a perspective and plan for renovating Velveeta mini blocks & sauces products Define the future of the Vel-Rotel partnership and redefine business display strategy Scale launch of Velveeta Queso, building and refining go-to-market plans in real time Define the future of Cheese Whiz & Kraft Jar products Qualifications
Bachelor’s Degree in Business, Marketing, or related field; MBA with Marketing emphasis preferred Operates with a sense of urgency and drive for results Advanced interpersonal and communication skills Strategic capability and experience in marketing plan development Experience in cross-functional team management Ability to handle simultaneous projects and deliver on timelines 5+ years’ experience in marketing for an established or startup CPG company Total Rewards
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values. New Hire Base Salary Range
$118,400.00 - $148,000.00 Benefits
We offer coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future. Kraft Heinz is an Equal Opportunity Employer
Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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