Launch Potato
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Senior Manager, YouTube Paid Media
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Launch Potato Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHO ARE WE? Launch Potato is a digital media company that connects consumers with leading brands. WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Base Salary: $80,000 to $110,000 per year MUST HAVE Proven success profitably scaling new and existing brands on YouTube. Strong analytical skills with proficiency in BI tools and advanced Excel/Google Sheets. Strong understanding of best practices that drive high-performing creatives. Demonstrated experience owning P&L and hitting aggressive growth + profitability goals. Exceptional collaboration and proactive communication skills. EXPERIENCE:
6+ years managing and scaling a YouTube performance-based portfolio, with budgets of $20M+/year. YOUR ROLE You are a YouTube performance marketing expert who will take full ownership of Launch Potato’s YouTube business. OUTCOMES (PERFORMANCE EXPECTATIONS) Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns. Deliver consistent growth in spend and profitability. Provide actionable insights and recommendations to stakeholders. Drive measurable improvements in CTR, CVR, ROAS, and margin. Collaborate with the creative team on video production. Expand YouTube campaigns into new insurance and other financial services verticals. Share best practices and insights across the Paid Media team. Build and lead a video-first performance marketing and paid media team. Work with internal stakeholders and external vendors to build net new audiences. SUCCESS LOOKS LIKE COMPETENCIES Technical Mastery: Deep expertise in Google/YouTube Ads and analytics platforms. P&L Ownership: Experience managing budgets at scale and delivering on aggressive growth + margin goals. Communication: Strong verbal and written communication skills. Problem-Solving: Ability to turn performance data into actionable growth strategies. Adaptability: Thrive in a fast-paced environment, quickly testing and iterating. Leadership Potential: Desire and ability to grow into a manager role, building and leading a team. Growth Focus: Commitment to staying ahead of video and performance marketing trends. Operational Efficiency: Build campaigns in the best way to scale. NICE TO HAVES Experience with linear TV, streaming, or other video-first platforms. Experience with MMM tools and measurement solutions. Familiarity with AI tools for workflows. Knowledge of personal finance and consumer financial products. Experience mentoring peers or leading knowledge-sharing initiatives. Familiarity with competitor analysis tools. Total Compensation Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Equal Employment Opportunity We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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Senior Manager, YouTube Paid Media
role at
Launch Potato Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHO ARE WE? Launch Potato is a digital media company that connects consumers with leading brands. WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Base Salary: $80,000 to $110,000 per year MUST HAVE Proven success profitably scaling new and existing brands on YouTube. Strong analytical skills with proficiency in BI tools and advanced Excel/Google Sheets. Strong understanding of best practices that drive high-performing creatives. Demonstrated experience owning P&L and hitting aggressive growth + profitability goals. Exceptional collaboration and proactive communication skills. EXPERIENCE:
6+ years managing and scaling a YouTube performance-based portfolio, with budgets of $20M+/year. YOUR ROLE You are a YouTube performance marketing expert who will take full ownership of Launch Potato’s YouTube business. OUTCOMES (PERFORMANCE EXPECTATIONS) Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns. Deliver consistent growth in spend and profitability. Provide actionable insights and recommendations to stakeholders. Drive measurable improvements in CTR, CVR, ROAS, and margin. Collaborate with the creative team on video production. Expand YouTube campaigns into new insurance and other financial services verticals. Share best practices and insights across the Paid Media team. Build and lead a video-first performance marketing and paid media team. Work with internal stakeholders and external vendors to build net new audiences. SUCCESS LOOKS LIKE COMPETENCIES Technical Mastery: Deep expertise in Google/YouTube Ads and analytics platforms. P&L Ownership: Experience managing budgets at scale and delivering on aggressive growth + margin goals. Communication: Strong verbal and written communication skills. Problem-Solving: Ability to turn performance data into actionable growth strategies. Adaptability: Thrive in a fast-paced environment, quickly testing and iterating. Leadership Potential: Desire and ability to grow into a manager role, building and leading a team. Growth Focus: Commitment to staying ahead of video and performance marketing trends. Operational Efficiency: Build campaigns in the best way to scale. NICE TO HAVES Experience with linear TV, streaming, or other video-first platforms. Experience with MMM tools and measurement solutions. Familiarity with AI tools for workflows. Knowledge of personal finance and consumer financial products. Experience mentoring peers or leading knowledge-sharing initiatives. Familiarity with competitor analysis tools. Total Compensation Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Equal Employment Opportunity We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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