Launch Potato
Overview
Senior Manager, YouTube Paid Performance role at Launch Potato. You will own Launch Potato’s YouTube business, with responsibility for significantly scaling a key growth channel while maintaining profitability. Why Join Us
Launch Potato is a profitable digital media company reaching over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. We connect consumers with leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we foster a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. Base Salary: $80,000 to $110,000 per year. Must Have
Proven success profitably scaling new and existing brands on YouTube. Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation, etc). Strong understanding of best practices that drive high-performing creatives, including YouTube ABCDs, briefs, and collaborating on video production with creative teams. Demonstrated experience owning P&L and hitting aggressive growth + profitability goals, and building best practice playbooks. Exceptional collaboration and proactive communication skills; comfortable presenting insights both written and verbal, and influencing decision-making across teams. Experience
6+ years managing and scaling a YouTube performance-based portfolio, with budgets of $20M+/year. Your Role
You are a YouTube performance marketing expert who will take full ownership of Launch Potato’s YouTube business. You’ll combine hands-on campaign management with high-level strategy, directly owning campaign execution, P&L, and growth targets. You’ll test new creatives, develop playbooks, and push the boundaries of YouTube performance marketing, with potential to expand into other verticals. This role has a clear growth path to leading performance video across brands and verticals within Launch Potato’s portfolio. Outcomes (Performance Expectations)
Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns. Deliver consistent growth in spend and profitability, targeting 2x annualized run rate in year one at a minimum of 110% ROAS. Provide actionable insights and recommendations to stakeholders, backed by data, reporting, and analysis. Drive measurable improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration. Collaborate with the creative team on video production to support campaign success. Expand YouTube campaigns into new insurance and other financial services verticals to drive incremental revenue. Share best practices and insights across the Paid Media team to strengthen YouTube performance in other verticals. Build and lead a video-first performance marketing and paid media team to support scaling investments. Work with internal stakeholders and external vendors to build net new audiences targeting high-value customers. Success Looks Like
You consistently scale YouTube while maintaining profitability. You set the standard for extreme ownership and operational excellence. You generate learnings that push the entire paid media team forward. You become the go-to internal expert for video-first performance marketing. You lay the foundation for a high-performing video team under your leadership. Competencies
Technical Mastery: Deep expertise in Google/YouTube Ads and analytics platforms (Looker). P&L Ownership: Experience managing budgets at scale and delivering on aggressive growth + margin goals. Communication: Strong verbal and written communication; able to clearly articulate data and POV for leadership alignment. Problem-Solving: Ability to turn performance data into actionable growth strategies. Adaptability: Thrive in a fast-paced environment, manage multiple projects simultaneously. Leadership Potential: Desire and ability to grow into a manager role, building and leading a team. Growth Focus: Stay ahead of video and performance marketing trends. Operational Efficiency: Build scalable campaigns and ensure you have creative sizes, conversion events, and information for a competitive edge. Nice to Haves
Experience with linear TV, streaming, or other video-first platforms (Meta, TikTok). Experience with MMM tools and measurement solutions to understand the halo-effect of video on other channels. Familiarity with AI tools (Gemini, ChatGPT, Claude, MidJourney, etc.) for workflows. Knowledge of personal finance and consumer financial products. Experience mentoring peers or leading knowledge-sharing initiatives. Familiarity with competitor analysis tools like SimilarWeb, AdBeat, Ahrefs, SpyFu. Total Compensation
The base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Future increases are based on company and personal performance. Equity and Inclusion
Launch Potato is committed to diversity, equity, and inclusion. We are an Equal Employment Opportunity company and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, disability, or other legally protected characteristics. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing, Public Relations, and Writing/Editing Industries: Advertising Services
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Senior Manager, YouTube Paid Performance role at Launch Potato. You will own Launch Potato’s YouTube business, with responsibility for significantly scaling a key growth channel while maintaining profitability. Why Join Us
Launch Potato is a profitable digital media company reaching over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. We connect consumers with leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we foster a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. Base Salary: $80,000 to $110,000 per year. Must Have
Proven success profitably scaling new and existing brands on YouTube. Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation, etc). Strong understanding of best practices that drive high-performing creatives, including YouTube ABCDs, briefs, and collaborating on video production with creative teams. Demonstrated experience owning P&L and hitting aggressive growth + profitability goals, and building best practice playbooks. Exceptional collaboration and proactive communication skills; comfortable presenting insights both written and verbal, and influencing decision-making across teams. Experience
6+ years managing and scaling a YouTube performance-based portfolio, with budgets of $20M+/year. Your Role
You are a YouTube performance marketing expert who will take full ownership of Launch Potato’s YouTube business. You’ll combine hands-on campaign management with high-level strategy, directly owning campaign execution, P&L, and growth targets. You’ll test new creatives, develop playbooks, and push the boundaries of YouTube performance marketing, with potential to expand into other verticals. This role has a clear growth path to leading performance video across brands and verticals within Launch Potato’s portfolio. Outcomes (Performance Expectations)
Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns. Deliver consistent growth in spend and profitability, targeting 2x annualized run rate in year one at a minimum of 110% ROAS. Provide actionable insights and recommendations to stakeholders, backed by data, reporting, and analysis. Drive measurable improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration. Collaborate with the creative team on video production to support campaign success. Expand YouTube campaigns into new insurance and other financial services verticals to drive incremental revenue. Share best practices and insights across the Paid Media team to strengthen YouTube performance in other verticals. Build and lead a video-first performance marketing and paid media team to support scaling investments. Work with internal stakeholders and external vendors to build net new audiences targeting high-value customers. Success Looks Like
You consistently scale YouTube while maintaining profitability. You set the standard for extreme ownership and operational excellence. You generate learnings that push the entire paid media team forward. You become the go-to internal expert for video-first performance marketing. You lay the foundation for a high-performing video team under your leadership. Competencies
Technical Mastery: Deep expertise in Google/YouTube Ads and analytics platforms (Looker). P&L Ownership: Experience managing budgets at scale and delivering on aggressive growth + margin goals. Communication: Strong verbal and written communication; able to clearly articulate data and POV for leadership alignment. Problem-Solving: Ability to turn performance data into actionable growth strategies. Adaptability: Thrive in a fast-paced environment, manage multiple projects simultaneously. Leadership Potential: Desire and ability to grow into a manager role, building and leading a team. Growth Focus: Stay ahead of video and performance marketing trends. Operational Efficiency: Build scalable campaigns and ensure you have creative sizes, conversion events, and information for a competitive edge. Nice to Haves
Experience with linear TV, streaming, or other video-first platforms (Meta, TikTok). Experience with MMM tools and measurement solutions to understand the halo-effect of video on other channels. Familiarity with AI tools (Gemini, ChatGPT, Claude, MidJourney, etc.) for workflows. Knowledge of personal finance and consumer financial products. Experience mentoring peers or leading knowledge-sharing initiatives. Familiarity with competitor analysis tools like SimilarWeb, AdBeat, Ahrefs, SpyFu. Total Compensation
The base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Future increases are based on company and personal performance. Equity and Inclusion
Launch Potato is committed to diversity, equity, and inclusion. We are an Equal Employment Opportunity company and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, disability, or other legally protected characteristics. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing, Public Relations, and Writing/Editing Industries: Advertising Services
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