Launch Potato
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.
We are seeking a
Senior Paid Media Manager, YouTube
to take full ownership of Launch Potato’s YouTube business. This is a career-defining opportunity: you’ll be responsible for significantly scaling one of our most important growth channels while maintaining profitability. Responsibilities: Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns. Deliver consistent growth in spend and profitability, reaching a 2x annualized run rate in year one at a minimum of 110% ROAS. Provide actionable insights and recommendations to stakeholders, backed by rigorous data insights, reporting, and analysis. Drive measurable improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration. Collaborate with the creative team on video production, advocating for what your campaigns need to succeed. Expand YouTube campaigns into new insurance and other financial services verticals to drive incremental revenue and expand the portfolio. Share best practices and insights across the Paid Media team to strengthen YouTube performance in other verticals. Build and lead a video-first performance marketing and paid media team to support execution as investment scales. Work with internal stakeholders, and external vendors to creatively build net new audiences that target high value customers. Requirements: Proven success profitably scaling new and existing brands on YouTube. Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation, etc). Strong understanding of best practices that drive high-performing creatives, including YouTube ABCDs, briefs, and collaborating on video production with creative teams. Demonstrated experience owning P&L and hitting aggressive growth + profitability goals, and building best practice playbooks. Exceptional collaboration and proactive communication skills; comfortable presenting insights both written and verbal, and influencing decision-making across teams. What We Offer: Base salary: $80,000 to $110,000 per year Profit-sharing bonus Competitive benefits Equal Employment Opportunity: Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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Senior Paid Media Manager, YouTube
to take full ownership of Launch Potato’s YouTube business. This is a career-defining opportunity: you’ll be responsible for significantly scaling one of our most important growth channels while maintaining profitability. Responsibilities: Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns. Deliver consistent growth in spend and profitability, reaching a 2x annualized run rate in year one at a minimum of 110% ROAS. Provide actionable insights and recommendations to stakeholders, backed by rigorous data insights, reporting, and analysis. Drive measurable improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration. Collaborate with the creative team on video production, advocating for what your campaigns need to succeed. Expand YouTube campaigns into new insurance and other financial services verticals to drive incremental revenue and expand the portfolio. Share best practices and insights across the Paid Media team to strengthen YouTube performance in other verticals. Build and lead a video-first performance marketing and paid media team to support execution as investment scales. Work with internal stakeholders, and external vendors to creatively build net new audiences that target high value customers. Requirements: Proven success profitably scaling new and existing brands on YouTube. Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation, etc). Strong understanding of best practices that drive high-performing creatives, including YouTube ABCDs, briefs, and collaborating on video production with creative teams. Demonstrated experience owning P&L and hitting aggressive growth + profitability goals, and building best practice playbooks. Exceptional collaboration and proactive communication skills; comfortable presenting insights both written and verbal, and influencing decision-making across teams. What We Offer: Base salary: $80,000 to $110,000 per year Profit-sharing bonus Competitive benefits Equal Employment Opportunity: Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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