The Guitar Center Company
Sr. Specialist, CRM Marketing
The Guitar Center Company, Westlake Village, California, United States, 91361
Overview
Manager, Talent Acquisition at The Guitar Center Company The Guitar Center Company is seeking a highly skilled and technically adept
Sr. Specialist, CRM Marketing
to elevate our customer communication strategy across Guitar Center and Musician’s Friend. This role combines high-volume campaign execution with a forward-thinking approach to automation and personalization using Salesforce Marketing Cloud (SFMC). The ideal candidate brings hands-on experience in batch/bulk email execution, a sharp eye for scalable opportunities, and the technical fluency to evolve manual efforts into automated journeys. You’ll partner with cross-functional teams to ensure timely delivery of campaigns today, while designing smarter solutions for tomorrow.
Key Responsibilities
Build and deploy batch email and SMS campaigns, ensuring accurate setup, segmentation, creative integration, and QA across devices and platforms.
Evaluate high-volume or recurring batch sends to identify candidates for automation, developing logic and data requirements to transition these into scalable lifecycle journeys.
Design and manage multi-step customer experiences in Salesforce Marketing Cloud using Journey Builder, Automation Studio, and dynamic content strategies.
Leverage AMPscript, personalization logic, and real-time CRM data to tailor content based on behavior, preferences, and lifecycle stage.
Collaborate with data and analytics teams to define audience segmentation, configure and manage data extensions, and build SQL queries for precise targeting.
Work with marketing and web teams to establish key event tracking or data collection signals that power automated triggers and journey enrollment.
Contribute to campaign automation efforts that reduce manual work, improve targeting precision, and speed up deployment timelines.
Serve as a technical mentor to more junior team members, offering guidance on personalization scripting, automation strategy, and SFMC best practices.
Troubleshoot platform-specific issues related to personalization, deliverability, or journey performance.
Document workflows, scripting patterns, and processes to support long-term scalability and internal knowledge sharing.
Partner with other teams to align CRM efforts with business goals.
Required Qualifications
3+ years
of CRM/email marketing experience, ideally within a high-volume environment and with deep hands-on use of
Salesforce Marketing Cloud .
Proficiency in: Experience building and improving
batch campaigns
as well as identifying pathways to
automated lifecycle communications .
Strong working knowledge of
HTML/CSS
and ability to troubleshoot technical or rendering issues.
Familiar with campaign performance tracking and reporting via tools such as
Adobe Analytics ,
Omni Analytics , or SFMC dashboards.
Passion for CRM innovation and a
proactive mindset
toward improving efficiency, personalization, and customer experience.
Strong collaboration and communication skills with an ability to thrive in a cross-functional environment.
Bonus: A genuine enthusiasm for
music and gear , whether as a musician, hobbyist, or fan.
Compensation and Benefits Pay Rate:
$70,000 - $85,000/yr depending on background and experience.
The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee. Pay ranges are provided in compliance with state laws and may differ by location.
Why Guitar Center? Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K with company match, mental health support, paid time off, employee discount program, and tuition reimbursement options. We also offer unique benefits for musicians, such as gig leave to pursue musical opportunities and return to your role afterward.
EEO and Accommodation Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status. If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation to express interest in a specific opening, please email recruiting@guitarcenter.com or call 1-818-735-8800 ext. 2862.
Application Send your resume and cover letter today along with salary expectations.
Location Culver City, CA
#J-18808-Ljbffr
Manager, Talent Acquisition at The Guitar Center Company The Guitar Center Company is seeking a highly skilled and technically adept
Sr. Specialist, CRM Marketing
to elevate our customer communication strategy across Guitar Center and Musician’s Friend. This role combines high-volume campaign execution with a forward-thinking approach to automation and personalization using Salesforce Marketing Cloud (SFMC). The ideal candidate brings hands-on experience in batch/bulk email execution, a sharp eye for scalable opportunities, and the technical fluency to evolve manual efforts into automated journeys. You’ll partner with cross-functional teams to ensure timely delivery of campaigns today, while designing smarter solutions for tomorrow.
Key Responsibilities
Build and deploy batch email and SMS campaigns, ensuring accurate setup, segmentation, creative integration, and QA across devices and platforms.
Evaluate high-volume or recurring batch sends to identify candidates for automation, developing logic and data requirements to transition these into scalable lifecycle journeys.
Design and manage multi-step customer experiences in Salesforce Marketing Cloud using Journey Builder, Automation Studio, and dynamic content strategies.
Leverage AMPscript, personalization logic, and real-time CRM data to tailor content based on behavior, preferences, and lifecycle stage.
Collaborate with data and analytics teams to define audience segmentation, configure and manage data extensions, and build SQL queries for precise targeting.
Work with marketing and web teams to establish key event tracking or data collection signals that power automated triggers and journey enrollment.
Contribute to campaign automation efforts that reduce manual work, improve targeting precision, and speed up deployment timelines.
Serve as a technical mentor to more junior team members, offering guidance on personalization scripting, automation strategy, and SFMC best practices.
Troubleshoot platform-specific issues related to personalization, deliverability, or journey performance.
Document workflows, scripting patterns, and processes to support long-term scalability and internal knowledge sharing.
Partner with other teams to align CRM efforts with business goals.
Required Qualifications
3+ years
of CRM/email marketing experience, ideally within a high-volume environment and with deep hands-on use of
Salesforce Marketing Cloud .
Proficiency in: Experience building and improving
batch campaigns
as well as identifying pathways to
automated lifecycle communications .
Strong working knowledge of
HTML/CSS
and ability to troubleshoot technical or rendering issues.
Familiar with campaign performance tracking and reporting via tools such as
Adobe Analytics ,
Omni Analytics , or SFMC dashboards.
Passion for CRM innovation and a
proactive mindset
toward improving efficiency, personalization, and customer experience.
Strong collaboration and communication skills with an ability to thrive in a cross-functional environment.
Bonus: A genuine enthusiasm for
music and gear , whether as a musician, hobbyist, or fan.
Compensation and Benefits Pay Rate:
$70,000 - $85,000/yr depending on background and experience.
The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee. Pay ranges are provided in compliance with state laws and may differ by location.
Why Guitar Center? Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K with company match, mental health support, paid time off, employee discount program, and tuition reimbursement options. We also offer unique benefits for musicians, such as gig leave to pursue musical opportunities and return to your role afterward.
EEO and Accommodation Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status. If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation to express interest in a specific opening, please email recruiting@guitarcenter.com or call 1-818-735-8800 ext. 2862.
Application Send your resume and cover letter today along with salary expectations.
Location Culver City, CA
#J-18808-Ljbffr