Shaw Industries
Overview
Senior Manager of Customer Shopper Marketing, South. Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. The company leans on design, innovation and operational excellence with a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. Shaw maintains an expansive brand portfolio including Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo, and more. Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $6 billion in annual sales and 18,000 associates worldwide. The Senior Manager of Customer Shopper Marketing will serve as a strategic bridge between national brand initiatives and localized customer marketing execution across Shaw’s residential flooring portfolio. Operating within the Southern Region, this role partners closely with sales leaders and top-tier clients, particularly independent flooring dealers, to tailor and activate co-marketing plans that drive sales, elevate brand presence, and deliver exceptional consumer experiences. The position focuses on digital marketing, ROI measurement, and cross-functional collaboration to translate national strategies into impactful regional programs, manage budgets and co-op funds, and optimize customer engagement across builder, retail, and home center segments. The ideal candidate has B2B2C shopper marketing and customer co-marketing experience, along with strong digital campaign creation and measurement. The position will work from the southern region in the field (TX, OK, AR, LA, MS, AL, GA, FL, TN, SC). The preferred location is in the GA area but will be open to other cities within the region as long as within an hour from a major international airport. This role reports to the VP, Customer Marketing. Responsibilities
Work with independent retail and local builder partners to create best-in-class consumer experiences in-store and online, while driving sales and increasing brand desirability. Execute the strategy across Shaw’s brands and customer groups (e.g., Shaw Flooring Network and other buy groups). Main KPI is to establish and deliver the brand’s financial targets within the geography. Deliver consistent brand experiences to key independent retail customers and their consumers through strategic co-marketing plans, sell-in plans, advertising, marketing and promotional assets, digital marketing, and online content that support sales goals and brand strategies. Develop and execute customer annual co-marketing plans and supporting creative, including detailed budgets aligned with Sales and advertising plans; deploy promotional plans from Shaw buy groups and Shaw Flooring Network. Measure and evaluate ROI through sales and promotion effectiveness of trade marketing initiatives, reporting results by customer quarterly with a focus on ROAS for digital media; manage annual marketing spend and effectiveness. Manage co-op/BDF funds with customers to ensure effective use. Continuously optimize the online consumer experience through trade partner websites, including content management, online product demos, ratings/reviews management, and digital co-marketing campaigns. Establish regular cadence of meetings with key customers’ marketing departments to plan, measure, and continuously improve. Support marketing needs for key product launches across brands by leveraging Brand content and collaborating with Sales, Digital, and Training teams to ensure robust launches at each customer. Travel within the United States is required, primarily within the geography and to headquarters in Dalton, GA. Location preference is within the region, with options near major airports permitting direct flights. This role reports to the VP, Customer Marketing. Requirements
Degree in Marketing, Sales, Business Management or similar; 5+ years of experience in brand management, marketing, customer/channel/trade marketing, sales, or related fields. Demonstrated ability to lead and collaborate with cross-functional teams. Excellent communication and interpersonal skills; strong presentation skills. Strong budget management and analytical skills. Action-oriented and responsive in a fast-paced environment. Knowledge of digital marketing content and platforms and their measurement. Preferred
Experience working directly with Sales and customers to create and execute marketing plans, especially with independent retailers. Experience in the home renovation space with retail or manufacturing. Competencies
Create a Strategic Plan Demonstrate Strategic Influence Demonstrate Customer Orientation Drive Results Build Trusting Relationships #ShawIND Work Shift
8-hour non-rotating shift. Hours align with punch day and observed calendar; shifts start in the morning. Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries: Textile Manufacturing Referrals increase your chances of interviewing at Shaw Industries.
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Senior Manager of Customer Shopper Marketing, South. Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. The company leans on design, innovation and operational excellence with a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. Shaw maintains an expansive brand portfolio including Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo, and more. Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $6 billion in annual sales and 18,000 associates worldwide. The Senior Manager of Customer Shopper Marketing will serve as a strategic bridge between national brand initiatives and localized customer marketing execution across Shaw’s residential flooring portfolio. Operating within the Southern Region, this role partners closely with sales leaders and top-tier clients, particularly independent flooring dealers, to tailor and activate co-marketing plans that drive sales, elevate brand presence, and deliver exceptional consumer experiences. The position focuses on digital marketing, ROI measurement, and cross-functional collaboration to translate national strategies into impactful regional programs, manage budgets and co-op funds, and optimize customer engagement across builder, retail, and home center segments. The ideal candidate has B2B2C shopper marketing and customer co-marketing experience, along with strong digital campaign creation and measurement. The position will work from the southern region in the field (TX, OK, AR, LA, MS, AL, GA, FL, TN, SC). The preferred location is in the GA area but will be open to other cities within the region as long as within an hour from a major international airport. This role reports to the VP, Customer Marketing. Responsibilities
Work with independent retail and local builder partners to create best-in-class consumer experiences in-store and online, while driving sales and increasing brand desirability. Execute the strategy across Shaw’s brands and customer groups (e.g., Shaw Flooring Network and other buy groups). Main KPI is to establish and deliver the brand’s financial targets within the geography. Deliver consistent brand experiences to key independent retail customers and their consumers through strategic co-marketing plans, sell-in plans, advertising, marketing and promotional assets, digital marketing, and online content that support sales goals and brand strategies. Develop and execute customer annual co-marketing plans and supporting creative, including detailed budgets aligned with Sales and advertising plans; deploy promotional plans from Shaw buy groups and Shaw Flooring Network. Measure and evaluate ROI through sales and promotion effectiveness of trade marketing initiatives, reporting results by customer quarterly with a focus on ROAS for digital media; manage annual marketing spend and effectiveness. Manage co-op/BDF funds with customers to ensure effective use. Continuously optimize the online consumer experience through trade partner websites, including content management, online product demos, ratings/reviews management, and digital co-marketing campaigns. Establish regular cadence of meetings with key customers’ marketing departments to plan, measure, and continuously improve. Support marketing needs for key product launches across brands by leveraging Brand content and collaborating with Sales, Digital, and Training teams to ensure robust launches at each customer. Travel within the United States is required, primarily within the geography and to headquarters in Dalton, GA. Location preference is within the region, with options near major airports permitting direct flights. This role reports to the VP, Customer Marketing. Requirements
Degree in Marketing, Sales, Business Management or similar; 5+ years of experience in brand management, marketing, customer/channel/trade marketing, sales, or related fields. Demonstrated ability to lead and collaborate with cross-functional teams. Excellent communication and interpersonal skills; strong presentation skills. Strong budget management and analytical skills. Action-oriented and responsive in a fast-paced environment. Knowledge of digital marketing content and platforms and their measurement. Preferred
Experience working directly with Sales and customers to create and execute marketing plans, especially with independent retailers. Experience in the home renovation space with retail or manufacturing. Competencies
Create a Strategic Plan Demonstrate Strategic Influence Demonstrate Customer Orientation Drive Results Build Trusting Relationships #ShawIND Work Shift
8-hour non-rotating shift. Hours align with punch day and observed calendar; shifts start in the morning. Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries: Textile Manufacturing Referrals increase your chances of interviewing at Shaw Industries.
#J-18808-Ljbffr