Shaw Industries
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Sr Manager Customer Marketing, South
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Shaw Industries Position Overview Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more. Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $6 billion in annual sales and 18,000 associates worldwide. Job Title Sr Manager Customer Marketing, South Position Overview Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more. Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $6 billion in annual sales and 18,000 associates worldwide. The
Senior Manager of Customer Shopper Marketing
will serve as a strategic bridge between national brand initiatives and localized customer marketing execution across Shaw Industries’ residential flooring portfolio. Operating within the Southern Region, this role partners closely with sales leaders and top-tier clients, particularly independent flooring dealers, to tailor and activate co-marketing plans that drive sales, elevate brand presence, and deliver exceptional consumer experiences. With a focus on digital marketing, ROI measurement, and cross-functional collaboration, the position plays a pivotal role in translating national strategies into impactful regional programs, managing budgets and co-op funds, and continuously optimizing customer engagement across diverse channels including builder, retail, and home center segments. The ideal candidate has B2B2C shopper marketing and customer co-marketing experiences, along with strong digital campaign creation and measurement. This position will work from our southern region in the field (TX, OK, AR, LA, MS, AL, GA, FL, TN, SC). The preferred location is in the GA area, but will be open to other cities in the region as long within an hour from major international airport. Responsibilities
Works with independent retail and local builder partners to create best-in-class consumer experiences in-store and online, while driving sales and increasing brand desirability. Execute strategy across Shaw’s brands and customer groups (e.g., Shaw Flooring Network and other buy groups). Main KPI: establish and deliver the brand’s financial targets within the geography. Deliver consistent brand experiences to key independent retail customers and their consumers through strategic co-marketing plans, sell-in plans, advertising, marketing and promotional assets, digital marketing, and online content aligned to sales goals. Develop and execute customer annual co-marketing plans and supporting creative, including detailed budgets aligned with Sales and advertising plans; deploy promotional plans from buy groups and Shaw Flooring Network teams. Measure ROI and ROAS for digital and trade marketing initiatives; manage and track annual marketing spend and effectiveness by customer. Manage co-op/BDF funds with customers to ensure effective use. Continuously optimize the online consumer experience through trade partner websites, including content management, online product demos, ratings/reviews management, and digital co-marketing campaigns. Establish regular cadence of meetings with key customers’ marketing departments to plan, measure, and continuously improve. Support marketing needs for key product launches across brands by leveraging Brand content and collaborating with Sales, Digital and Training teams for robust customer launches. Travel within the United States is required, primarily within the geography and to headquarters (Dalton, GA). Preferably located in the region; options near a major airport with direct flights may be considered. This role reports to the VP, Customer Marketing. Requirements
Degree in Marketing, Sales, Business Management or similar; 5+ years of experience in brand management, marketing, customer/channel/trade marketing, sales, or equivalent. Demonstrated ability to lead and collaborate with cross-functional teams Excellent communication and interpersonal skills; strong presentation skills Strong budget management and analytical skills Action oriented and responsive in a fast-paced environment Knowledge of digital marketing content and platforms and their measurement Preferred
Experience working with Sales and customers to create and execute marketing plans, especially with independent retailers Experience in the home renovation space in retail or manufacturing Competencies
Create a Strategic Plan Demonstrate Strategic Influence Demonstrate Customer Orientation Drive Results Build Trusting Relationships #ShawIND Work Shift
8 Hr non-rotating shift; hours align with standard punch day; observed calendar; shift starts AM Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.
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Sr Manager Customer Marketing, South
role at
Shaw Industries Position Overview Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more. Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $6 billion in annual sales and 18,000 associates worldwide. Job Title Sr Manager Customer Marketing, South Position Overview Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more. Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $6 billion in annual sales and 18,000 associates worldwide. The
Senior Manager of Customer Shopper Marketing
will serve as a strategic bridge between national brand initiatives and localized customer marketing execution across Shaw Industries’ residential flooring portfolio. Operating within the Southern Region, this role partners closely with sales leaders and top-tier clients, particularly independent flooring dealers, to tailor and activate co-marketing plans that drive sales, elevate brand presence, and deliver exceptional consumer experiences. With a focus on digital marketing, ROI measurement, and cross-functional collaboration, the position plays a pivotal role in translating national strategies into impactful regional programs, managing budgets and co-op funds, and continuously optimizing customer engagement across diverse channels including builder, retail, and home center segments. The ideal candidate has B2B2C shopper marketing and customer co-marketing experiences, along with strong digital campaign creation and measurement. This position will work from our southern region in the field (TX, OK, AR, LA, MS, AL, GA, FL, TN, SC). The preferred location is in the GA area, but will be open to other cities in the region as long within an hour from major international airport. Responsibilities
Works with independent retail and local builder partners to create best-in-class consumer experiences in-store and online, while driving sales and increasing brand desirability. Execute strategy across Shaw’s brands and customer groups (e.g., Shaw Flooring Network and other buy groups). Main KPI: establish and deliver the brand’s financial targets within the geography. Deliver consistent brand experiences to key independent retail customers and their consumers through strategic co-marketing plans, sell-in plans, advertising, marketing and promotional assets, digital marketing, and online content aligned to sales goals. Develop and execute customer annual co-marketing plans and supporting creative, including detailed budgets aligned with Sales and advertising plans; deploy promotional plans from buy groups and Shaw Flooring Network teams. Measure ROI and ROAS for digital and trade marketing initiatives; manage and track annual marketing spend and effectiveness by customer. Manage co-op/BDF funds with customers to ensure effective use. Continuously optimize the online consumer experience through trade partner websites, including content management, online product demos, ratings/reviews management, and digital co-marketing campaigns. Establish regular cadence of meetings with key customers’ marketing departments to plan, measure, and continuously improve. Support marketing needs for key product launches across brands by leveraging Brand content and collaborating with Sales, Digital and Training teams for robust customer launches. Travel within the United States is required, primarily within the geography and to headquarters (Dalton, GA). Preferably located in the region; options near a major airport with direct flights may be considered. This role reports to the VP, Customer Marketing. Requirements
Degree in Marketing, Sales, Business Management or similar; 5+ years of experience in brand management, marketing, customer/channel/trade marketing, sales, or equivalent. Demonstrated ability to lead and collaborate with cross-functional teams Excellent communication and interpersonal skills; strong presentation skills Strong budget management and analytical skills Action oriented and responsive in a fast-paced environment Knowledge of digital marketing content and platforms and their measurement Preferred
Experience working with Sales and customers to create and execute marketing plans, especially with independent retailers Experience in the home renovation space in retail or manufacturing Competencies
Create a Strategic Plan Demonstrate Strategic Influence Demonstrate Customer Orientation Drive Results Build Trusting Relationships #ShawIND Work Shift
8 Hr non-rotating shift; hours align with standard punch day; observed calendar; shift starts AM Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.
#J-18808-Ljbffr