Brooklyn Law School
Brooklyn Law School is seeking a Social Media & PR Manager to join our team. The Law School’s size, vibrant employee and student population, and commitment to training the next generation of lawyers and promoting social justice, will offer a candidate the opportunity to develop and diversify practical skills and participate firsthand in operating a successful educational institution.
Reporting to the Associate Director of Content & Strategy, the Social Media & PR Manager will play a vital role in shaping the Law School’s reputation and public image. The role is primarily responsible for managing the Law School’s social media channels—developing content, campaigns, and engagement strategies—while also supporting media relations and reputation management efforts.
The Social Media & PR Manager will work closely with administrative departments, faculty, and student organizations to highlight the School’s achievements and activities to prospective students, alumni, donors, the press, and the public.
Responsibilities
Develop and implement the Law School’s social media strategy, including content calendars, campaigns, and engagement practices across platforms such as Instagram, LinkedIn, X, Facebook, and emerging channels. Write, edit, and publish engaging content (posts, graphics, videos, stories, and reels) that reflects the voice and mission of the School. Monitor, analyze, and report on social media performance using analytics tools; recommend strategies for growth and increased engagement. Stay up to date on trends, features, and best practices in social media; advise on new opportunities for institutional storytelling. Proactively pitch faculty experts to secure media opportunities where they can offer expert commentary on legal, social, and policy issues. Support media relations efforts by drafting press releases, media advisories, and statements. Serve as a point of contact for media inquiries and coordinate interviews with faculty experts and administrators as needed. Closely track brand reputation, analyze trends, distribute press releases, and evaluate the effectiveness of campaigns using Meltwater, the School’s media intelligence, social media management, and social listening platform. Collaborate with Communications, Events, Admissions, Advancement, and Alumni Relations to ensure alignment of messaging and maximize visibility. Monitor news and social trends to identify opportunities for proactive storytelling and thought leadership. Required
Bachelor’s degree required. Three or more years of relevant experience in social media management, content creation, and/or public relations. Demonstrated success creating and implementing social media campaigns and strategies. Strong writing and editing skills with a portfolio of social media and/or PR work. Familiarity with social media management platforms (e.g., Hootsuite, Sprout, or similar) and analytics tools. Experience using Meltwater or comparable media intelligence/social listening tools. Excellent organizational, communication, and interpersonal skills. Ability to manage multiple projects simultaneously, prioritize effectively, and meet tight deadlines. Must thrive in a fast-paced environment and balance proactive planning with responsive communications needs. Preferred
Experience working in higher education. Familiarity with Adobe Creative Suite, Canva, or similar design tools for creating social media content. Background in marketing, communications, journalism, or a related field. Established media contacts, particularly in the New York City region. Professional or lived NYC experience. Remote Capabilities
This position is eligible for a hybrid schedule, requiring a minimum in-office presence of four (4) days per week during the academic year when classes are in session and during exam periods. During the summer and academic breaks, when classes are not in session and exams are not being administered, a minimum of three (3) days per week of in-office presence is required. Travel
No travel required. Brooklyn Law School has an excellent benefits package that includes sick, personal and vacation paid time off, a generous retirement plan, dependent tuition scholarship from Pre-K through undergraduate college, and additional summer Friday PTO. Affirmative Action/EEO Statement: It is the policy of Brooklyn Law School to be impartial in the treatment of all employees and applicants for employment without unlawful discrimination as to race, creed, religion, color, natural origin, citizenship status, gender, age, veteran status, disability, marital status, union affiliation, political affiliation, sexual orientation or preferences, or any other legally protected status.
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Develop and implement the Law School’s social media strategy, including content calendars, campaigns, and engagement practices across platforms such as Instagram, LinkedIn, X, Facebook, and emerging channels. Write, edit, and publish engaging content (posts, graphics, videos, stories, and reels) that reflects the voice and mission of the School. Monitor, analyze, and report on social media performance using analytics tools; recommend strategies for growth and increased engagement. Stay up to date on trends, features, and best practices in social media; advise on new opportunities for institutional storytelling. Proactively pitch faculty experts to secure media opportunities where they can offer expert commentary on legal, social, and policy issues. Support media relations efforts by drafting press releases, media advisories, and statements. Serve as a point of contact for media inquiries and coordinate interviews with faculty experts and administrators as needed. Closely track brand reputation, analyze trends, distribute press releases, and evaluate the effectiveness of campaigns using Meltwater, the School’s media intelligence, social media management, and social listening platform. Collaborate with Communications, Events, Admissions, Advancement, and Alumni Relations to ensure alignment of messaging and maximize visibility. Monitor news and social trends to identify opportunities for proactive storytelling and thought leadership. Required
Bachelor’s degree required. Three or more years of relevant experience in social media management, content creation, and/or public relations. Demonstrated success creating and implementing social media campaigns and strategies. Strong writing and editing skills with a portfolio of social media and/or PR work. Familiarity with social media management platforms (e.g., Hootsuite, Sprout, or similar) and analytics tools. Experience using Meltwater or comparable media intelligence/social listening tools. Excellent organizational, communication, and interpersonal skills. Ability to manage multiple projects simultaneously, prioritize effectively, and meet tight deadlines. Must thrive in a fast-paced environment and balance proactive planning with responsive communications needs. Preferred
Experience working in higher education. Familiarity with Adobe Creative Suite, Canva, or similar design tools for creating social media content. Background in marketing, communications, journalism, or a related field. Established media contacts, particularly in the New York City region. Professional or lived NYC experience. Remote Capabilities
This position is eligible for a hybrid schedule, requiring a minimum in-office presence of four (4) days per week during the academic year when classes are in session and during exam periods. During the summer and academic breaks, when classes are not in session and exams are not being administered, a minimum of three (3) days per week of in-office presence is required. Travel
No travel required. Brooklyn Law School has an excellent benefits package that includes sick, personal and vacation paid time off, a generous retirement plan, dependent tuition scholarship from Pre-K through undergraduate college, and additional summer Friday PTO. Affirmative Action/EEO Statement: It is the policy of Brooklyn Law School to be impartial in the treatment of all employees and applicants for employment without unlawful discrimination as to race, creed, religion, color, natural origin, citizenship status, gender, age, veteran status, disability, marital status, union affiliation, political affiliation, sexual orientation or preferences, or any other legally protected status.
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