Episcopal School of Baton Rouge
Marketing & PR Specialist
Episcopal School of Baton Rouge, Baltimore, Maryland, United States
Overview
The Marketing & PR Specialist will help elevate the Episcopal School of Baton Rouges brand, grow and engage its audiences (prospective families, current families, alumni, donors, staff, broader community), and manage communications / public relations efforts in alignment with the Schools mission, values, and Episcopal identity. The Specialist should be strategic, creative, data-driven, and able to execute both long-term projects and fast-turnaround tasks. Key Responsibilities
Below are the main duties; new ones may be added, and priorities may shift depending on school calendar, strategic goals, and department needs. Responsibilities
Brand & Messaging Strategy: Develop, maintain, and enforce brand guidelines, tone, and messaging consistency across all communications. Work with leadership to define key messaging for admissions, fundraising, student life, academics, athletics, service, etc. Research, monitor, and report on competitive landscape, trends in independent/ Episcopal school marketing. Public Relations & Media Relations: Create and maintain relationships with local media, education reporters, and community partners. Draft and distribute press releases, media advisories, and op-eds. Respond to incoming media inquiries; coordinate interviews, campus tours for press. Manage crisis communication processes or support the team in crisis/incident response. Digital Marketing & Social Media: Manage the schools social media accounts (e.g., Facebook, Instagram, Twitter/X, LinkedIn) with regular content planning, scheduling, monitoring, engagement. Produce or coordinate the production of digital content: photos, short videos, graphics, blog posts, newsletters. Maintain/updating website content and/or coordinate with web vendors/IT. Analyze performance metrics (e.g., social reach, engagement, website traffic) and adjust strategies accordingly. Content Creation & Storytelling: Tell the schools story through student, faculty, alumni, and family voices case studies, profiles, features. Support or create internal communications (newsletters for staff/faculty parents, announcements, internal memos). Support admission and enrollment marketing materials: viewbooks, flyers, digital campaigns. Support advancement/fundraising communications (annual reports, donor stories, appeals) as needed. Events & Community Engagement: Promote school events (open houses, graduations, performances, fundraisers) via PR, social and traditional media, email. Coordinate event branding, signage, promotional materials. Develop relationships with community organizations, Episcopal Diocese, local businesses to explore partnerships, sponsorships, and cross-promotion. Analytics, Budget & Project Management: Track and report on KPIs: campaign reach, conversion (inquiries, enrollment, donations), PR coverage. Manage small budgets for marketing or campaign spend (ads, sponsored content, printed collateral). Plan content calendars, production timelines, vendor relationships. Ensure all materials adhere to appropriate policies (copyright, trademark, privacy, etc.). Qualifications
The Specialist should be strategic, creative, data-driven, and able to execute both long-term projects and fast-turnaround tasks.
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The Marketing & PR Specialist will help elevate the Episcopal School of Baton Rouges brand, grow and engage its audiences (prospective families, current families, alumni, donors, staff, broader community), and manage communications / public relations efforts in alignment with the Schools mission, values, and Episcopal identity. The Specialist should be strategic, creative, data-driven, and able to execute both long-term projects and fast-turnaround tasks. Key Responsibilities
Below are the main duties; new ones may be added, and priorities may shift depending on school calendar, strategic goals, and department needs. Responsibilities
Brand & Messaging Strategy: Develop, maintain, and enforce brand guidelines, tone, and messaging consistency across all communications. Work with leadership to define key messaging for admissions, fundraising, student life, academics, athletics, service, etc. Research, monitor, and report on competitive landscape, trends in independent/ Episcopal school marketing. Public Relations & Media Relations: Create and maintain relationships with local media, education reporters, and community partners. Draft and distribute press releases, media advisories, and op-eds. Respond to incoming media inquiries; coordinate interviews, campus tours for press. Manage crisis communication processes or support the team in crisis/incident response. Digital Marketing & Social Media: Manage the schools social media accounts (e.g., Facebook, Instagram, Twitter/X, LinkedIn) with regular content planning, scheduling, monitoring, engagement. Produce or coordinate the production of digital content: photos, short videos, graphics, blog posts, newsletters. Maintain/updating website content and/or coordinate with web vendors/IT. Analyze performance metrics (e.g., social reach, engagement, website traffic) and adjust strategies accordingly. Content Creation & Storytelling: Tell the schools story through student, faculty, alumni, and family voices case studies, profiles, features. Support or create internal communications (newsletters for staff/faculty parents, announcements, internal memos). Support admission and enrollment marketing materials: viewbooks, flyers, digital campaigns. Support advancement/fundraising communications (annual reports, donor stories, appeals) as needed. Events & Community Engagement: Promote school events (open houses, graduations, performances, fundraisers) via PR, social and traditional media, email. Coordinate event branding, signage, promotional materials. Develop relationships with community organizations, Episcopal Diocese, local businesses to explore partnerships, sponsorships, and cross-promotion. Analytics, Budget & Project Management: Track and report on KPIs: campaign reach, conversion (inquiries, enrollment, donations), PR coverage. Manage small budgets for marketing or campaign spend (ads, sponsored content, printed collateral). Plan content calendars, production timelines, vendor relationships. Ensure all materials adhere to appropriate policies (copyright, trademark, privacy, etc.). Qualifications
The Specialist should be strategic, creative, data-driven, and able to execute both long-term projects and fast-turnaround tasks.
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