Corebridge Financial, Inc.
Marketing Director - Life Insurance
Corebridge Financial, Inc., Houston, Texas, United States, 77246
* Lead the creation of dynamic, omni-channel marketing content across B2B segments, including sales enablement, product education, and lead-generation assets.* Write and oversee development of content optimized for digital platforms including email, text, social media, web, video, and paid media.* Key Account Relationship Management & Partner Engagement:* Act as the primary marketing point of contact for key strategic accounts and top-tier Focus Firms, managing day-to-day engagement, driving collaborative planning, and ensuring alignment between partner objectives and the company’s strategic initiatives.* Build and nurture high-impact relationships with senior leaders, wholesalers, and marketing stakeholders within partner organizations. Serve as a trusted advisor by understanding their growth strategies, identifying opportunities for marketing support, and delivering tailored solutions that elevate their success.* Co-develop and execute joint marketing plans with key accounts, including advisor toolkits and campaign strategies that support partner-specific sales goals and brand alignment.* Facilitate regular planning and review sessions with internal account teams and partner firms to assess progress, optimize performance, and ensure consistent communication and transparency in program execution.* Provide white-glove service to strategic partners by proactively anticipating needs, managing requests, and developing campaigns to maximize partner satisfaction and field engagement.* Equip account teams and financial professionals with tools to market and sell effectively including product / platform messages and programs* Leverage performance data, partner feedback, and market trends to continuously refine partner strategies and deliver measurable business impact, including increased engagement, sales velocity, and retention.* Occasional travel to key partner locations and national conferences to maintain & build relationships.- **Education & Experience**
* 7+ years preferred; deep knowledge of marketing life insurance products and the evolving insurance landscape
* Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree preferred.* Understanding of financial professional behavior and the dynamics of multi-channel distribution* Proven ability to align marketing strategies with sales objectives and business KPIs.* Mastery of B2B content marketing, marketing automation, and performance marketing techniques.* Experience with marketing technology platforms (e.g., Salesforce, Seismic).* Proficient in data-driven campaign development, A/B testing, and ROI-focused marketing.* Strategic thinker with strong project management capabilities and experience leading matrixed teams.* Strong verbal and written communication skills, with the ability to influence stakeholders and present to executive leadership.* Adept at navigating a fast-paced, evolving environment with a proactive, entrepreneurial mindset.- **Technical & Creative Skills:**
* Proficient in Microsoft Office, Adobe Creative Suite, digital content management systems, and collaboration platforms (e.g., SharePoint, Teams, Aprimo).
* Ability to write and edit marketing content with creativity and precision.At Corebridge Financial, we prioritize the health, well-being, and work-life balance of our employees. Our comprehensive benefits and wellness program is designed to support employees both personally and professionally, ensuring that they have the resources and flexibility needed to thrive.
**Benefit Offerings Include:*** Health and Wellness: We offer a range of medical, dental and vision insurance plans, as well as mental health support and wellness initiatives to promote overall well-being.* Retirement Savings: We offer retirement benefits options, which vary by location.
In the U.S., our competitive 401(k) Plan offers a generous dollar-for-dollar Company matching contribution of up to 6% of eligible pay and a Company contribution equal to 3% of eligible pay (subject to annual IRS limits and Plan terms). These Company contributions vest immediately.* Employee Assistance Program: Confidential counseling services and resources are available to all employees.* Matching charitable donations: Corebridge matches donations to tax-exempt organizations 1:1, up to $5,000.* Volunteer Time Off: Employees may use up to 16 volunteer hours annually to support activities that enhance and serve communities where employees live and work.* Paid Time Off: Eligible employees start off with at least 24 Paid Time Off (PTO) days so they can take time off for themselves and their families when they need it.**We are an Equal Opportunity Employer**
Corebridge Financial, is committed to being an equal opportunity employer and we comply with all applicable federal, state, and local fair employment laws. All applicants will be considered for employment based on job-related qualifications and without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, disability, neurodivergence, age, veteran status, or any other protected characteristic. The Company is also committed to compliance with all fair employment practices regarding citizenship and immigration status. At Corebridge Financial, we believe that diversity and inclusion are critical to building a creative workplace that leads to innovation, growth, and profitability. Through a wide variety of programs and initiatives, we invest in each employee, seeking to ensure that our colleagues are respected as individuals and valued for their unique perspectives.
Corebridge Financial is committed to working with and providing reasonable accommodations to job applicants and employees, including any accommodations needed on the basis of physical or mental disabilities or sincerely held religious beliefs.
If you believe you need a reasonable accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to TalentandInclusion@corebridgefinancial.com.
Reasonable accommodations will be determined on a case-by-case basis, in accordance with applicable federal, state, and local law.
We will consider for employment qualified applicants with criminal histories, consistent with applicable law. #J-18808-Ljbffr
* 7+ years preferred; deep knowledge of marketing life insurance products and the evolving insurance landscape
* Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree preferred.* Understanding of financial professional behavior and the dynamics of multi-channel distribution* Proven ability to align marketing strategies with sales objectives and business KPIs.* Mastery of B2B content marketing, marketing automation, and performance marketing techniques.* Experience with marketing technology platforms (e.g., Salesforce, Seismic).* Proficient in data-driven campaign development, A/B testing, and ROI-focused marketing.* Strategic thinker with strong project management capabilities and experience leading matrixed teams.* Strong verbal and written communication skills, with the ability to influence stakeholders and present to executive leadership.* Adept at navigating a fast-paced, evolving environment with a proactive, entrepreneurial mindset.- **Technical & Creative Skills:**
* Proficient in Microsoft Office, Adobe Creative Suite, digital content management systems, and collaboration platforms (e.g., SharePoint, Teams, Aprimo).
* Ability to write and edit marketing content with creativity and precision.At Corebridge Financial, we prioritize the health, well-being, and work-life balance of our employees. Our comprehensive benefits and wellness program is designed to support employees both personally and professionally, ensuring that they have the resources and flexibility needed to thrive.
**Benefit Offerings Include:*** Health and Wellness: We offer a range of medical, dental and vision insurance plans, as well as mental health support and wellness initiatives to promote overall well-being.* Retirement Savings: We offer retirement benefits options, which vary by location.
In the U.S., our competitive 401(k) Plan offers a generous dollar-for-dollar Company matching contribution of up to 6% of eligible pay and a Company contribution equal to 3% of eligible pay (subject to annual IRS limits and Plan terms). These Company contributions vest immediately.* Employee Assistance Program: Confidential counseling services and resources are available to all employees.* Matching charitable donations: Corebridge matches donations to tax-exempt organizations 1:1, up to $5,000.* Volunteer Time Off: Employees may use up to 16 volunteer hours annually to support activities that enhance and serve communities where employees live and work.* Paid Time Off: Eligible employees start off with at least 24 Paid Time Off (PTO) days so they can take time off for themselves and their families when they need it.**We are an Equal Opportunity Employer**
Corebridge Financial, is committed to being an equal opportunity employer and we comply with all applicable federal, state, and local fair employment laws. All applicants will be considered for employment based on job-related qualifications and without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, disability, neurodivergence, age, veteran status, or any other protected characteristic. The Company is also committed to compliance with all fair employment practices regarding citizenship and immigration status. At Corebridge Financial, we believe that diversity and inclusion are critical to building a creative workplace that leads to innovation, growth, and profitability. Through a wide variety of programs and initiatives, we invest in each employee, seeking to ensure that our colleagues are respected as individuals and valued for their unique perspectives.
Corebridge Financial is committed to working with and providing reasonable accommodations to job applicants and employees, including any accommodations needed on the basis of physical or mental disabilities or sincerely held religious beliefs.
If you believe you need a reasonable accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to TalentandInclusion@corebridgefinancial.com.
Reasonable accommodations will be determined on a case-by-case basis, in accordance with applicable federal, state, and local law.
We will consider for employment qualified applicants with criminal histories, consistent with applicable law. #J-18808-Ljbffr