Corebridge Financial
Senior Product Marketing Technical Writer & Content Director
Corebridge Financial, Houston, Texas, United States, 77246
Overview
Senior Product Marketing Technical Writer & Content Director role at Corebridge Financial. We tell the powerful story of how Corebridge helps people and institutions take action in their financial lives. Our team designs and executes advertising programs, internal and external communications strategies, and client and prospect engagement programs. Responsibilities
Annuity Content Strategy and Development Strategize and collaborate with internal and external subject matter experts, including distribution management, wholesalers, product management, product marketing teams, compliance, legal, financial professionals, and home office distribution partners. Plan and develop product marketing content across all channels including digital, social, and print. Integrate research and simplify complex financial concepts for B2B and B2C audiences, including protection solutions, annuities, insurance, retirement planning, risk management. Annuity Content Execution Simplify complicated financial products and concepts into plain English, benefits-oriented headlines and copy. Create marketing brochures, sales campaigns, annuity sales ideas, website copy, social media, videos, and more to support business objectives and marketing strategies. Ensure compliance and accuracy for all product content and materials align with firm requirements and industry regulations. Understand and adhere to brand standards and style. Collaborate with the Creative Solutions team and Marketing Managers to ensure copy and design are integrated and on brand. Write Alt Text for ADA compliance. Develop new ideas to support launch, promotion and ongoing sales of Corebridge annuity products. Write or edit press releases on new products and key launches, as well as annuity articles for newsletters and whitepapers for advisors and individual investors. Annuity Marketing Project Management As needed, manage projects from concept to completion, including design, review, print proofing, etc., with product management, product marketing managers and Creative Solutions staff. Edit materials from outside subject matter experts as necessary. Qualifications
Education & Experience Annuity editorial and technical content experience, with 10 to 15+ years in financial services communications. Bachelor’s degree in marketing, Communications, Business, or related field; master’s degree preferred. Strategic & Industry Expertise Product knowledge in living benefits, death benefits and subaccounts; Structured products a plus. Understanding of financial professional behavior and multi-channel distribution. Ability to align marketing strategies with sales objectives and KPIs. Marketing & Digital Acumen Mastery of B2B content marketing, marketing automation, and performance marketing techniques. Experience with platforms (e.g., Salesforce, Seismic). Data-driven campaign development, A/B testing, ROI-focused marketing. Leadership & Collaboration Strong verbal and written communication; ability to influence stakeholders and present to executive leadership. Adaptable in a fast-paced environment with proactive, entrepreneurial mindset. Ability to work with cross-functional teams. Technical & Creative Skills Top-notch writing skills; samples requested. Proficient in Microsoft Office, Adobe Creative Suite, digital content management systems, and collaboration platforms (SharePoint, Teams, Aprimo). Organizational and self-management skills. Work Location
Based in Corebridge Financial’s Houston, TX, and Woodland Hills offices with a hybrid policy (office and remote). Estimated Travel
Minimal travel. Benefits & EEO
We offer comprehensive benefits and wellness programs, including health/dental/vision, retirement plan with employer matching, employee assistance, charitable donation matching, volunteer time off, and paid time off. We are an Equal Opportunity Employer and comply with applicable laws. Reasonable accommodations are available on request. For accommodations, contact TalentandInclusion@corebridgefinancial.com. To learn more please visit: www.corebridgefinancial.com Additional Information
Relocation: No Estimated Travel Percentage: No Travel
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Senior Product Marketing Technical Writer & Content Director role at Corebridge Financial. We tell the powerful story of how Corebridge helps people and institutions take action in their financial lives. Our team designs and executes advertising programs, internal and external communications strategies, and client and prospect engagement programs. Responsibilities
Annuity Content Strategy and Development Strategize and collaborate with internal and external subject matter experts, including distribution management, wholesalers, product management, product marketing teams, compliance, legal, financial professionals, and home office distribution partners. Plan and develop product marketing content across all channels including digital, social, and print. Integrate research and simplify complex financial concepts for B2B and B2C audiences, including protection solutions, annuities, insurance, retirement planning, risk management. Annuity Content Execution Simplify complicated financial products and concepts into plain English, benefits-oriented headlines and copy. Create marketing brochures, sales campaigns, annuity sales ideas, website copy, social media, videos, and more to support business objectives and marketing strategies. Ensure compliance and accuracy for all product content and materials align with firm requirements and industry regulations. Understand and adhere to brand standards and style. Collaborate with the Creative Solutions team and Marketing Managers to ensure copy and design are integrated and on brand. Write Alt Text for ADA compliance. Develop new ideas to support launch, promotion and ongoing sales of Corebridge annuity products. Write or edit press releases on new products and key launches, as well as annuity articles for newsletters and whitepapers for advisors and individual investors. Annuity Marketing Project Management As needed, manage projects from concept to completion, including design, review, print proofing, etc., with product management, product marketing managers and Creative Solutions staff. Edit materials from outside subject matter experts as necessary. Qualifications
Education & Experience Annuity editorial and technical content experience, with 10 to 15+ years in financial services communications. Bachelor’s degree in marketing, Communications, Business, or related field; master’s degree preferred. Strategic & Industry Expertise Product knowledge in living benefits, death benefits and subaccounts; Structured products a plus. Understanding of financial professional behavior and multi-channel distribution. Ability to align marketing strategies with sales objectives and KPIs. Marketing & Digital Acumen Mastery of B2B content marketing, marketing automation, and performance marketing techniques. Experience with platforms (e.g., Salesforce, Seismic). Data-driven campaign development, A/B testing, ROI-focused marketing. Leadership & Collaboration Strong verbal and written communication; ability to influence stakeholders and present to executive leadership. Adaptable in a fast-paced environment with proactive, entrepreneurial mindset. Ability to work with cross-functional teams. Technical & Creative Skills Top-notch writing skills; samples requested. Proficient in Microsoft Office, Adobe Creative Suite, digital content management systems, and collaboration platforms (SharePoint, Teams, Aprimo). Organizational and self-management skills. Work Location
Based in Corebridge Financial’s Houston, TX, and Woodland Hills offices with a hybrid policy (office and remote). Estimated Travel
Minimal travel. Benefits & EEO
We offer comprehensive benefits and wellness programs, including health/dental/vision, retirement plan with employer matching, employee assistance, charitable donation matching, volunteer time off, and paid time off. We are an Equal Opportunity Employer and comply with applicable laws. Reasonable accommodations are available on request. For accommodations, contact TalentandInclusion@corebridgefinancial.com. To learn more please visit: www.corebridgefinancial.com Additional Information
Relocation: No Estimated Travel Percentage: No Travel
#J-18808-Ljbffr