eMed
Overview
To continue scaling our reach, we’re seeking an experienced and performance-focused
SEM / Paid Search Manager
to own and optimize our digital advertising strategy across multiple platforms. If you live and breathe paid media, love testing new channels, and thrive on driving measurable results—this is your role.
Responsibilities
Lead end-to-end strategy, execution, and optimization of SEM and paid media campaigns across Google Ads, YouTube, X, LinkedIn, TikTok, Facebook/Instagram, and more
Plan, launch, and scale high-impact performance marketing campaigns that drive awareness, leads, and conversion across target audiences (B2B + DTC)
Own keyword strategy, ad copy creation, A/B testing, bid adjustments, budget pacing, and audience segmentation
Monitor and report on core digital advertising KPIs, including CTR, CPC, CAC, ROAS, and LTV, delivering insights and recommendations
Implement and manage robust conversion tracking strategies using Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag, and other platform-specific tools
Collaborate with analytics and web teams to ensure accurate tracking, clean attribution, and deep funnel analysis via Google Analytics 4 (GA4)
Stay current on evolving ad policies, algorithm changes, and industry trends to keep eMed on the cutting edge of paid search and social
Qualifications
7+ years of hands-on experience managing high-budget, multi-channel digital ad campaigns
Proven expertise with:
Google Ads (Search, Display, YouTube)
LinkedIn Ads
Facebook/Instagram via Business Manager
TikTok Ads
Strong knowledge of SEO principles, keyword strategy, and content alignment to support paid + organic synergy
Deep experience with conversion tracking tools, UTM strategies, Google Tag Manager, and cross-channel attribution
Advanced understanding of performance metrics (CTR, ROAS, LTV, bounce rate, etc.) and ability to turn insights into action
Strong command of Google Analytics 4 (GA4) and custom reporting tools
Excellent copywriting, creative briefing, and testing capabilities
Highly organized, results-driven, and comfortable in a fast-paced, growth-focused environment
Bonus: experience in healthcare, telehealth, or wellness sectors
Location Location: SheMed HQ, Miami, FL 33132
Employment type Employment type: Full-time
Job function Job function: Sales, General Business, and Education
Industries Industries: Wireless Services, Telecommunications, and Communications Equipment Manufacturing
#J-18808-Ljbffr
SEM / Paid Search Manager
to own and optimize our digital advertising strategy across multiple platforms. If you live and breathe paid media, love testing new channels, and thrive on driving measurable results—this is your role.
Responsibilities
Lead end-to-end strategy, execution, and optimization of SEM and paid media campaigns across Google Ads, YouTube, X, LinkedIn, TikTok, Facebook/Instagram, and more
Plan, launch, and scale high-impact performance marketing campaigns that drive awareness, leads, and conversion across target audiences (B2B + DTC)
Own keyword strategy, ad copy creation, A/B testing, bid adjustments, budget pacing, and audience segmentation
Monitor and report on core digital advertising KPIs, including CTR, CPC, CAC, ROAS, and LTV, delivering insights and recommendations
Implement and manage robust conversion tracking strategies using Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag, and other platform-specific tools
Collaborate with analytics and web teams to ensure accurate tracking, clean attribution, and deep funnel analysis via Google Analytics 4 (GA4)
Stay current on evolving ad policies, algorithm changes, and industry trends to keep eMed on the cutting edge of paid search and social
Qualifications
7+ years of hands-on experience managing high-budget, multi-channel digital ad campaigns
Proven expertise with:
Google Ads (Search, Display, YouTube)
LinkedIn Ads
Facebook/Instagram via Business Manager
TikTok Ads
Strong knowledge of SEO principles, keyword strategy, and content alignment to support paid + organic synergy
Deep experience with conversion tracking tools, UTM strategies, Google Tag Manager, and cross-channel attribution
Advanced understanding of performance metrics (CTR, ROAS, LTV, bounce rate, etc.) and ability to turn insights into action
Strong command of Google Analytics 4 (GA4) and custom reporting tools
Excellent copywriting, creative briefing, and testing capabilities
Highly organized, results-driven, and comfortable in a fast-paced, growth-focused environment
Bonus: experience in healthcare, telehealth, or wellness sectors
Location Location: SheMed HQ, Miami, FL 33132
Employment type Employment type: Full-time
Job function Job function: Sales, General Business, and Education
Industries Industries: Wireless Services, Telecommunications, and Communications Equipment Manufacturing
#J-18808-Ljbffr