Manager, Marketing Strategy - Upmarket & Premium Customer Marketing

Manager, Marketing Strategy - Upmarket & Premium Customer Marketing We're looking for an experienced Marketing Strategist and people leader to lead customer management marketing strategy from intent development, test and creative strategy through in-market execution across multiple channels. The right candidate will have experience leading a team and developing and executing large-scale, marketing campaigns. They will need to work across multiple marketing channels and build relationships across the organization and should thrive in a fast paced environment. Capital One provides a fast paced, dynamic environment where you can excel in your career. At Capital One, diversity, inclusion & belonging are valued at our core, sparking and enabling us to do good for our associates, customers and communities. Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We nurture an environment that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration and encourages innovative ideas - and are routinely recognized as one of the best companies to work for. Key Responsibilities:

Serve as the Marketing Strategy team lead in a collaborative cross-functional team (business partners, creative teams, legal, compliance, etc) and partner with them to provide strategic and tactical thought partnership to drive continued engagement and retention with our customers. Oversee development and execution of integrated, multi-channel (email, site, in-app messaging, etc) marketing campaigns on a national scale to drive customers to engage with credit card offerings and deliver a thoughtful communications experience through robust, always-on creative testing. Enable marketers to shepherd multiple marketing creative projects at once from brief to execution through our process while ensuring strategic intent aligns with execution/delivery at every step and timelines are met. Leverage problem solving and influencing skills to ensure marketing initiatives deliver on intent. Bring a data-based approach and customer-first innovative mindset to marketing to continually optimize customer experience and in-market results. Have excellent communication and partnership skills which are essential for interacting and communicating with key stakeholders at all levels across the company to manage, inform and influence outcomes. Ideal Candidate:

Has experience leading marketers in large organizations, along with a proven ability to manage multiple projects simultaneously and meet execution timelines Detailed-oriented with strong prioritization skills Highly effective communication skills with outstanding writing and presentation abilities Experience with a variety of marketing channels (eg: email, digital channels, website, etc.) Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work Basic Qualifications:

Bachelor's Degree or Military Experience At least 5 years of experience in brand strategy or product marketing experience on the agency or client side, with experience managing multiple channels At least 5 years of experience in planning, executing and analyzing marketing programs At least 5 years experience in managing creative processes, partnering with creative teams and developing marketing materials that drive results Preferred Qualifications:

Masters degree in marketing or business 2+ years of experience in marketing for financial services or another highly regulated industry 6+ years of experience driving optimization plans and creative strategy 6+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws.

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