CROSSMEDIA
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Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.
We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row.
In the US, we have offices in New York and Philadelphia and team members across 25+ states. Our client roster includes US Bank, Newell Brands, Invesco, NASCAR, Planet Fitness, Teremana, American Cancer Society, Ricola, Supercuts, Edible Arrangements, Illva Saronno and more.
YOUR ROLE
We are looking for a passionate, collaborative, and adaptable Group Director, Audience & Insights to join Redbox, Crossmedia’s analytics and business intelligence team. This role is focused on deriving audience insights using a breadth of data sources to shape and inform go to market audience approaches. You will play a pivotal role ensuring: Clear audience segmentation and recommendations that drive growth and business outcomes for our clients Audience insights and frameworks are effectively socialized across teams Effective audience data strategies; an ability to tie the strategic audience to an addressable one through data strategy Audience measurement and optimizations across channels The ideal candidate will have experience delivering data driven audience insights and recommendations, owning client relationships, and a deep knowledge of data technologies and platforms. The role will also require agility; a need to balance a portfolio of clients while working with the wider team to upskill and develop talent. RESPONSIBILITIES
Proven track record of implementing strategic audience and data recommendations for client success. A strategic problem solver, adept at building strong relationships with clients and stakeholders at all levels. Combines deep analytical expertise, leadership experience, and a strong understanding of audience behavior, segmentation, and measurement to connect data strategies directly to media planning strategy. Leadership & Strategic Impact
Develops and implements end-to-end audience strategies aligned with client objectives and business goals. Insights, segmentation, activation frameworks and audience measurement plans. Will partner closely with the Strategy team to elevate observations/themes into strategic insights. Partners with client leadership to translate audience insights into actionable recommendations for media planning, strategy, and customer engagement. Acts as a senior advisor on audience measurement, data strategy, and analytics solutions. Leads and grows high-performing audience analytics teams, providing mentorship, coaching, and career development. Serve as primary point of contact for client data strategy conversations, providing confident, consultative POVs which could cover technology, data strategy, identity, and data maturity. Audience Analytics & Insights
Utilizes data-driven insights to derive audience recommendations and guide strategic decision-making. Oversees development and maintenance of audience segmentation, data targeting strategies, and audience measurement frameworks. Experience using both syndicated and dynamic platforms to identify trends and derive audience insights. Ensures data integrity, accuracy, and relevance across all audience projects. Data & Tools Expertise
Proficient across all data types (0P0/1P/2P/3P) and can effectively communicate data strategies to media clients. Has experience working directly with 3P data providers to gather insights and create custom audiences for activation. Knowledgeable and skilled across a range of platforms: DSPs, DMPs, Social platforms, Syndicated tools (YouGov/MRI), Identity platforms (LiveRamp TransUnion, Experian, etc.), Google Marketing Cloud, Site Analytics, and Data Clean Rooms. Familiarity with modeling techniques to have informed conversations with clients around the use of their 1P/CRM data. Experience with predictive analytics, machine learning, or AI-driven audience insight. Tech informed; can consult clients on MarTech needs and 1P enrichment opportunities. Aligns audiences to channel frameworks encompassing goals, messaging, and measurement parameters. Fosters collaboration across planners, strategists, data analyst, and measurement teams to integrate audience insights fully into campaign planning and optimization. Can simplify complex audience and data conversations clearly to both technical and non-technical stakeholders. Proven ability to manage and inspire mid-sized teams. Adept at developing talent and upskilling junior team members. Confident presenter and communicator to clients of all levels. Strong time management with a proactive mindset always pushing work forward without the need for oversight. Can remain calm and balance multiple projects. Solutions focused with the ability to resolve complex challenges. Ability to build trust with clients and stakeholders and can set and manage expectations. QUALIFICATIONS
12+ years of experience in audience/data roles, analytics, data science, or a related field, ideally within an agency. Familiarity with privacy regulations and data governance. Proficiency in analytics tools a bonus (e.g., SQL, Python/R, Tableau/Power BI, Google Analytics, Adobe Analytics). Experience with addressable media and advanced measurement techniques (e.g., MMM, attribution modeling). Familiarity with privacy regulations and data governance. CROSSMEDIA BENEFITS
Our principles of Trust, Reason and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including: Work from anywhere flexibility including hybrid/remote office options to empower you to work your way Open PTO policy and paid sabbaticals at significant milestone anniversaries Company sponsored healthcare options and agency-wide physical & mental health support 401(k) with company match, student loan relief program and financial counseling support Generous paid parental leave policy Life milestone recognition & support The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) Cell phone/tech reimbursement Student Loan payment plan And burgers – lots and lots of burgers COMMITMENT TO DIVERSITY AND INCLUSION
Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices at every level. Almost one-third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgment and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation. Seniority level
Director Employment type
Full-time Job function
Advertising Industries Advertising Services and Marketing Services We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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We are looking for a passionate, collaborative, and adaptable Group Director, Audience & Insights to join Redbox, Crossmedia’s analytics and business intelligence team. This role is focused on deriving audience insights using a breadth of data sources to shape and inform go to market audience approaches. You will play a pivotal role ensuring: Clear audience segmentation and recommendations that drive growth and business outcomes for our clients Audience insights and frameworks are effectively socialized across teams Effective audience data strategies; an ability to tie the strategic audience to an addressable one through data strategy Audience measurement and optimizations across channels The ideal candidate will have experience delivering data driven audience insights and recommendations, owning client relationships, and a deep knowledge of data technologies and platforms. The role will also require agility; a need to balance a portfolio of clients while working with the wider team to upskill and develop talent. RESPONSIBILITIES
Proven track record of implementing strategic audience and data recommendations for client success. A strategic problem solver, adept at building strong relationships with clients and stakeholders at all levels. Combines deep analytical expertise, leadership experience, and a strong understanding of audience behavior, segmentation, and measurement to connect data strategies directly to media planning strategy. Leadership & Strategic Impact
Develops and implements end-to-end audience strategies aligned with client objectives and business goals. Insights, segmentation, activation frameworks and audience measurement plans. Will partner closely with the Strategy team to elevate observations/themes into strategic insights. Partners with client leadership to translate audience insights into actionable recommendations for media planning, strategy, and customer engagement. Acts as a senior advisor on audience measurement, data strategy, and analytics solutions. Leads and grows high-performing audience analytics teams, providing mentorship, coaching, and career development. Serve as primary point of contact for client data strategy conversations, providing confident, consultative POVs which could cover technology, data strategy, identity, and data maturity. Audience Analytics & Insights
Utilizes data-driven insights to derive audience recommendations and guide strategic decision-making. Oversees development and maintenance of audience segmentation, data targeting strategies, and audience measurement frameworks. Experience using both syndicated and dynamic platforms to identify trends and derive audience insights. Ensures data integrity, accuracy, and relevance across all audience projects. Data & Tools Expertise
Proficient across all data types (0P0/1P/2P/3P) and can effectively communicate data strategies to media clients. Has experience working directly with 3P data providers to gather insights and create custom audiences for activation. Knowledgeable and skilled across a range of platforms: DSPs, DMPs, Social platforms, Syndicated tools (YouGov/MRI), Identity platforms (LiveRamp TransUnion, Experian, etc.), Google Marketing Cloud, Site Analytics, and Data Clean Rooms. Familiarity with modeling techniques to have informed conversations with clients around the use of their 1P/CRM data. Experience with predictive analytics, machine learning, or AI-driven audience insight. Tech informed; can consult clients on MarTech needs and 1P enrichment opportunities. Aligns audiences to channel frameworks encompassing goals, messaging, and measurement parameters. Fosters collaboration across planners, strategists, data analyst, and measurement teams to integrate audience insights fully into campaign planning and optimization. Can simplify complex audience and data conversations clearly to both technical and non-technical stakeholders. Proven ability to manage and inspire mid-sized teams. Adept at developing talent and upskilling junior team members. Confident presenter and communicator to clients of all levels. Strong time management with a proactive mindset always pushing work forward without the need for oversight. Can remain calm and balance multiple projects. Solutions focused with the ability to resolve complex challenges. Ability to build trust with clients and stakeholders and can set and manage expectations. QUALIFICATIONS
12+ years of experience in audience/data roles, analytics, data science, or a related field, ideally within an agency. Familiarity with privacy regulations and data governance. Proficiency in analytics tools a bonus (e.g., SQL, Python/R, Tableau/Power BI, Google Analytics, Adobe Analytics). Experience with addressable media and advanced measurement techniques (e.g., MMM, attribution modeling). Familiarity with privacy regulations and data governance. CROSSMEDIA BENEFITS
Our principles of Trust, Reason and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including: Work from anywhere flexibility including hybrid/remote office options to empower you to work your way Open PTO policy and paid sabbaticals at significant milestone anniversaries Company sponsored healthcare options and agency-wide physical & mental health support 401(k) with company match, student loan relief program and financial counseling support Generous paid parental leave policy Life milestone recognition & support The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) Cell phone/tech reimbursement Student Loan payment plan And burgers – lots and lots of burgers COMMITMENT TO DIVERSITY AND INCLUSION
Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices at every level. Almost one-third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgment and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation. Seniority level
Director Employment type
Full-time Job function
Advertising Industries Advertising Services and Marketing Services We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr